Category: ICYMI

Posted on by — Leave a comment

Create More Behind The Scenes Content

Email Automation
content

Benefits of behind the scenes content

Video is the elephant in the room for any founder who hasn’t jumped in front of the camera yet!

We have spoken with so many brand leaders who are not comfortable getting in front of the camera and we completely understand. It can feel awkward and foreign but we assure you – it doesn’t come off that way to the consumer! It comes off as connection, especially if you’re interacting in an engaging way.

Here are some ideas for you to show up this week:

▪️ What are your most FAQ? Shoot a Q+A OR Green Screen Reel/TikTok

▪️ Give a behind the scenes look into your day-to-day with Stories and Reels/TikToks (This could simply look like a sped up video of you packing orders with a block of text across it.)

▪️ Share a recent win in Stories

▪️ Take a look into your past content and zero in on the highest performing posts. How can you repurpose those topics into video content that will positively serve your followers and customers?

For those of you who are more timid to get in front of the camera, here are some tips:

1️⃣ DISCOVER accounts and founders who show up often and get inspired! (We love how the founder of Poppi always shows up to share their mission and brand wins.)

2️⃣ PREPARE your shot list and write down prompts to make it easier while filming

3️⃣ PRACTICE makes progress! (No one wants to see perfection…)

And once you’ve created some founder forward video content – tag us is in the comments so we can go hype you up!!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — Leave a comment

Spy On Your Competitors

Email Automation
Spy on your competitors

Why You Need to Spy on Your Competitors to Achieve Business goals!

Here’s the tea ☕️ on how to spy on your competitors’ ads and improve your content + results…

One of the *best* ways to optimize your own ads is to spy on competitors to help you understand what they’re doing with their ad creatives + copy.

Step 1: Find competitors

If you don’t already have a list handy – you can easily find competitor brands by going to the biggest brand in your space’s Instagram and click on the little person outline with the + sign that’s to the right of the “Follow” and “Message” buttons. (This may vary depending on if your app is updated or not.) Clicking on that little icon will bring up “Suggested for you” accounts.

Create a Google Sheet and just start listing all of these brands, their Instagram + TikTok handles, their website URL, and any other relevant information.

It’s extremely important to know exactly who your competitors are, big and small, and keep tabs on what they’re up to!

Step 2: Competitor spying 

It all goes down in the Facebook Ads Library AND the TikTok Creative Center! You’ll actually get to see every campaign your competitors are currently running!

For TikTok ads – you’ll want to add in parameters to look at US-based, eCom businesses to get inspired!

For Facebook Ads – you’ll want to search for a specific competitor.

We are looking a lot of times, at the biggest brands in your space – and we’re learning from them, because they most likely have spent thousands to millions of dollars testing and finding what is resonating with their audience and getting the most conversions. So we’re going to use what they’ve been testing and creating to get started on the right track quicker!

Take note of:

✷ What types of creatives they’re running? (Are they mostly video or images, or what ration of each? Are they using UGC, testimonials, native looking ads, or are they highly designed?)

✷ What kind of copy they’re using? (What pain points are they addressing and solving for? Are they offering any discounts, if so what is the %? Are they using long or short copy, etc.)

✷ Where are they sending people? (Are they sending to their product collection page, or are they sending to a particular product? Or are they sending to a separate landing page?)

✷ What are their longest-running ads? (Meaning they’re likely high converting!)

And that’s it! Keep on spying 👀 and get those ads optimized!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — Leave a comment

Four Essential Email Automations

Email Automation
Email Automation

four essential email automations to increase e-commerce sales

Email automations (aka email automations, email flows, evergreen sequences) are emails that are automatically delivered to folks based on their activity on your site.

These emails you can “set and forget” (well, not technically FORGET because you should be checking in on them to make sure they’re converting well and up-to-date but you get the gist) so that your email flows are working hard for you in the background while you’re busy with other important biz building activities.

Here are four email automations to increase e-commerce sales! 👇🏼

👋🏼 Welcome Flow – This email flow welcomes new leads and offers them a first time discount to get them to purchase!

🛒 Abandoned Cart Flow – This flow is triggered when someone puts an item in their cart but doesn’t check out. They’re showing you they’re interested, and you want them to come back and purchase ASAP!

👀 Browse Abandonment Flow – This flow works the same as the Abandoned Cart, but instead it delivers when someone abandons a product page but doesn’t add the product to their cart.

🤝 Win-Back Flow – Depending on the shelf life of your product or how long it takes to consume, you want to send a reminder to your customers to come back and purchase again.

We’re all about working smarter, not harder, so let’s lean into email automations to optimize our email marketing and keep generating that revenue!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!