We’re storytellers and brand builders – creatives who are goal oriented and consistently deliver results.

We’re a boutique, Austin-based agency with a strong dedication to our clients’ needs. We believe each brand is different and that there is no such thing as a “cookie cutter” approach to marketing. The Japanese word Umai means skilled and delicious, and it embodies our mission to create social marketing that is irresistibly inspiring.

Creative cofounders of Umai Marketing, an Austin-based agency, smiling with personal introductions

COFOUNDERS

KARIN SAMELSON

ALISON SMITH

Online:  Building brands with quality content and attention to detail, always connecting back to your  why.

Offline: You can find her scouting out Austin’s newest eateries or enjoying the outdoors with her two German Shorthaired Pointers.

Favorite sweet? Chocolate covered strawberries from Lammes Candies here in Austin.

Online:  Routinely growing  businesses by yielding higher sales with drool-worthy campaigns.

Offline: She’s spending the weekend away in  the countryside with her Irishdoodle Frank or planning her next trip abroad.

Favorite meal? H-E-B’s house-made chicken salad, all day!

HOLLY
RATCLIFF

MARKETING MANAGER

Marketing manager laughing by green landscape

Online: Coordinating  graphic  design and copywriting projects  with special attention to the latest-greatest breaking trends. 

Offline: She’s taking a hot yoga class which can only be followed by a meal of spicy popcorn tofu.

Favorite drink?  Health-Ade’s  Blood Orange-Carrot-Ginger Kombucha.

RAPHAELLA
CHANG

GRAPHIC DESIGNER

Graphic designer posing in front of mountains in Taiwan

Online:  Crafting  one-of-a-kind illustrations for emails, social media posts, ads, and GIFs.  Her eye-catching creatives set products apart .

Offline: She’s  hiking the boundless mountains of Taiwan, traversing one peak at a time.

Favorite snack? Beika, or Japanese rice crackers.

CARLEY
JONES

photo of carley jones content coordinator

Online: Fostering authentic conversations on social and crafting imagery  to tell positively captivating brand stories.

Offline: She’s sifting through  vintage clothing racks, thrifting her way thru life – one MCM dresser at a time. 

Favorite coffee? Half Winter Moon Latte from Summer Moon in ATX. And yes, iced coffee is meant to be enjoyed year-round.  

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