WHO WE ARE.
We’re storytellers and brand builders – creatives who are goal oriented and consistently deliver results.
We’re a boutique, Austin-based agency with a strong dedication to our clients’ needs. We believe each brand is different and that there is no such thing as a “cookie cutter” approach to marketing. The Japanese word Umai means skilled and delicious, and it embodies our mission to create social marketing that is irresistibly inspiring.
CO-FOUNDERS
KARIN SAMELSON
ALISON SMITH
Online: Building brands with quality content and attention to detail, always connecting back to your why.
Offline: You can find her scouting out Austin’s newest eateries or enjoying the outdoors with her two German Shorthaired Pointers.
Favorite sweet? Chocolate covered strawberries from Lammes Candies here in Austin.
Online: Routinely growing businesses by yielding higher sales with drool-worthy campaigns.
Offline: She’s spending the weekend away in the countryside with her Irishdoodle Frank or planning her next trip abroad.
Favorite meal? H-E-B’s house-made chicken salad, all day!
HOLLY RATCLIFF
RAPHAELLA CHANG
LINH PHAN
MARKETING MANAGER
GRAPHIC DESIGNER
INTERN
Online: Coordinating graphic design and copywriting projects with special attention to the latest-greatest breaking trends.
Offline: She’s taking a hot yoga class which can only be followed by a meal of spicy popcorn tofu.
Favorite drink? Health-Ade’s Blood Orange-Carrot-Ginger Kombucha.
Online: Crafting one-of-a-kind illustrations for emails, social media posts, ads, and GIFs. Her eye-catching creatives set products apart from the crowd.
Offline: She’s hiking the boundless mountains of Taiwan, traversing one peak at a time.
Favorite snack? Beika, or Japanese rice crackers.
Online: Chipping away at analytics to perfect weekly and monthly reporting while optimizing our internal SEO best practices.
Offline: She’s just earned her advertising degree at UT – watch out world.
Favorite cereal? Kellogg’s Corn Pops, a classic.