WHO WE ARE.

We’re storytellers and brand builders – creatives who are goal oriented and consistently deliver results.

We’re a boutique, Austin-based agency with a strong dedication to our clients’ goals. The Japanese word Umai means skillful, good, and delicious, or tasty, in Japanese and it embodies our mission to create marketing that’s irresistibly inspiring and drives results.

COFOUNDERS

KARIN SAMELSON

ALISON SMITH

Karin Samelson and Alison Smith, UMAI Marketing digital and social media marketing agency for CPG brands

Carley Jones

Project
MANAGER

Stefani de Souza

CONTENT
STRATEGIST

Jessica Goldstone

ACCOUNT
MANAGER

Kayla Christian

CONTENT
MANAGER

Daniella Gonzalez

COMMUNITY
SPECIALTIST

Raphaella Chang

GRAPHIC
DESIGNER

Brittany Gordon

CONTENT
CREATOR

Carl Rodrigues

MEDIA
BUYER

Katie Yeager

COPYWRITER
baddie

Danielle Ortiz

Video Content Creator

Laiza Magno

Admin
Assistant

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Take our FREE Masterclass and learn our strategies to drive growth!