WHO WE ARE.

We’re storytellers and brand builders – creatives who are goal oriented and consistently deliver results.

We’re a boutique, Austin-based agency with a strong dedication to our clients’ goals. The Japanese word Umai means skillful, good, and delicious, or tasty, in Japanese and it embodies our mission to create marketing that’s irresistibly inspiring and drives results.

COFOUNDERS

ALISON SMITH

KARIN SAMELSON

Online: Routinely growing  businesses by yielding higher sales with drool-worthy campaigns.

Offline: She’s spending the weekend away in the countryside with her Irishdoodle Frank or planning her next trip abroad.

Favorite meal? H-E-B’s house-made chicken salad, all day!

Online: Building brands with quality content and attention to detail, always connecting back to your  why.

Offline: You can find her scouting out Austin’s newest eateries or enjoying the outdoors with her two German Shorthaired Pointers.

Favorite sweet? Chocolate covered strawberries from Lammes Candies here in Austin.

HOLLY
RATCLIFF

CONTENT MANAGER

Marketing manager laughing by green landscape

Online: Coordinating  graphic  design and copywriting projects  with special attention to the latest-greatest breaking trends. 

Offline: She’s taking a hot yoga class which can only be followed by a meal of spicy popcorn tofu.

Favorite drink?  Health-Ade’s  Blood Orange-Carrot-Ginger Kombucha.

RAPHAELLA
CHANG

GRAPHIC DESIGNER

Graphic designer posing in front of mountains in Taiwan

Online: Crafting  one-of-a-kind illustrations for emails, social media posts, ads, and GIFs.  Her eye-catching creatives set products apart .

Offline: She’s hiking the boundless mountains of Taiwan, traversing one peak at a time.

Favorite snack? Beika, or Japanese rice crackers.

CARLEY
JONES

photo of carley jones content coordinator

Online: Fostering authentic conversations on social and crafting imagery  to tell positively captivating brand stories.

Offline: She’s sifting through  vintage clothing racks, thrifting her way thru life – one Mid-Century Modern dresser at a time. 

Favorite coffee? Half Winter Moon Latte from Summer Moon in ATX. And yes, iced coffee is meant to be enjoyed year-round.  

DANIELLE
ORTIZ

COMMUNITY SPECIALIST

photo of danielle ortiz

Online: Building community across the web with thoughtful messaging and timely outreach.

Offline: She’s spending time with her dog, Bagel, taking long walks down grocery store aisles, and perfecting her chocolate chip cookie recipe.

Favorite sip? Matcha Latte (bonus points if it’s from Alfred Coffee in ATX)!

THAO
NGUYEN

DIGITAL MARKETING ASSOCIATE

Online:  Unleashing creativity to design and create fresh, new and exciting web pages,  content and strategy.

Offline: She’s dribbling a soccer ball up and down the pitch one minute and exploring the seacoast and mountains the next.

Favorite meal? Valencian paella!

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