WHO WE ARE.
We’re storytellers and brand builders – creatives who are goal oriented and consistently deliver results.
We’re a boutique, Austin-based agency with a strong dedication to our clients’ needs. We believe each brand is different and that there is no such thing as a “cookie cutter” approach to marketing. The Japanese word Umai means skilled and delicious, and it embodies our mission to create social marketing that is irresistibly inspiring.
COFOUNDERS
KARIN SAMELSON
ALISON SMITH
Online: Building brands with quality content and attention to detail, always connecting back to your why.
Offline: You can find her scouting out Austin’s newest eateries or enjoying the outdoors with her two German Shorthaired Pointers.
Favorite sweet? Chocolate covered strawberries from Lammes Candies here in Austin.
Online: Routinely growing businesses by yielding higher sales with drool-worthy campaigns.
Offline: She’s spending the weekend away in the countryside with her Irishdoodle Frank or planning her next trip abroad.
Favorite meal? H-E-B’s house-made chicken salad, all day!
HOLLY
RATCLIFF
MARKETING MANAGER
Online: Coordinating graphic design and copywriting projects with special attention to the latest-greatest breaking trends.
Offline: She’s taking a hot yoga class which can only be followed by a meal of spicy popcorn tofu.
Favorite drink? Health-Ade’s Blood Orange-Carrot-Ginger Kombucha.
RAPHAELLA
CHANG
GRAPHIC DESIGNER
Online: Crafting one-of-a-kind illustrations for emails, social media posts, ads, and GIFs. Her eye-catching creatives set products apart .
Offline: She’s hiking the boundless mountains of Taiwan, traversing one peak at a time.
Favorite snack? Beika, or Japanese rice crackers.
CARLEY
JONES
Online: Fostering authentic conversations on social and crafting imagery to tell positively captivating brand stories.
Offline: She’s sifting through vintage clothing racks, thrifting her way thru life – one Mid-Century Modern dresser at a time.
Favorite coffee? Half Winter Moon Latte from Summer Moon in ATX. And yes, iced coffee is meant to be enjoyed year-round.
DANIELLE
ORTIZ
COMMUNITY SPECIALIST
Online: Building community across the web with thoughtful messaging and timely outreach.
Offline: She’s spending time with her dog, Bagel, taking long walks down grocery store aisles, and perfecting her chocolate chip cookie recipe.
Favorite sip? Matcha Latte (bonus points if it’s from Alfred Coffee in ATX)!