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10 Ways To Boost Your Social Engagement

social engagement
social engagement

Increase Your Consumer Brand’s Social Media Engagement with These 10 TIPS 

 

Social media is an essential tool for consumer brands. It’s all about connection and building community on platforms that your ideal customer spends time on.

With so many brands vying for attention on social media, it can be challenging to stand out and you might be getting frustrated with low reach and engagement… Here are 10 ways to boost your social media engagement for your consumer brand:

  1. Know your audience: Understanding your target audience’s interests, pain points, and values is key to creating content that resonates with them.
  2. Repurpose high performing content: Don’t reinvent the wheel. Take what’s performed well in the past and tweak it (change the hook or CTA or copy, etc.) and post it again!
  3. Post regularly: Consistency is crucial for maintaining engagement. Develop a content calendar to ensure that you are posting on a regular basis.
  4. Utilize keywords: Adding relevant keywords throughout your content (in the copy AND in the creatives + videos) can help your content reach a wider audience. Research relevant keywords in your industry and include them, along with hashtags, in your posts.
  5. Respond to ALL comments and messages: Community engagement is key to fostering positive relationships with your audience. This shows that you value their input and are committed to building a connection with them.
  6. Collaborate with like-minded brands: Giveaways and collabs encourage your audience to engage with your brand and share your content with their followers, too. Pro tip: make a giveaway requirement to go like 3 of your other posts. And then hit ‘em with a promo after the giveaway is over to encourage a sale!
  7. Show behind the scenes: People LOVE transparency and giving your audience a taste of BTS “real life” is oftentimes a great way to boost engagement.
  8. Monitor your analytics: Use social media analytics tools to track your engagement rates and identify what types of content are resonating with your audience and then do MORE of that, and less of what isn’t performing as well. Keep testing, always!
  9. Encourage user-generated content: UGC, such as customer reviews, content, and testimonials, can build trust and credibility with your audience. Lean into UGC as much as possible!
  10. 80/20: Lean into 80% value/entertainment and 20% DIRECT sales posts.

By implementing these ten strategies, you can boost your social media engagement and build a stronger connection with your audience. Remember, social media is a two-way conversation, so be sure to listen to your audience and respond to their needs with your content!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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March 2023 Social Trends

march trend

March 2023 Social Trends

POSTS + tiktoks

march trends

#TrendAlert – Back story: there is a trend on Tiktok and Instagram that features the original song “Dumb Ways to Die” from a mobile game. Creators have shifted this to say “Smart Ways To Live” by doing the opposite of what may cause you to die. In this case, drinking magnesium is good for ya! Give it a try by using this sound.

#TrendAlert – Use this sound to show off something that people are looking for! Example: If you are a Kombucha brand, you can say “When you are looking for a great-tasting, low and no sugar kombucha”.

march trends
    MARCH HOLIDAYS
 
  • March 1: Start of Women’s History Month
  • March 3:National Day of Unplugging
  • March 8: International Women’s Day
 
  • March 17: St. Patrick’s Day
  • March 20: International Day of Happiness / First day of Spring
  • March 29: National Mom and Pop Business Owners Day

   TRENDING REELS AUDIO

  • This is the perfect audio to showcase your product! Use it to highlight its features and what makes it perfect.
  • Use this audio and compile a montage video of your product. Show others why you’re obsessed with it! Ex.
  • This sound says ” Allow me to reintroduce myself my name is…”, use it to introduce your business/product!

   SOCIAL NEWS AND UPDATES

  • Meta is testing new Verified subscription to help creators establish their presence.
  • Instagram is no longer supporting Live shopping after March 16. (For Lives only)
  • Instagram is rolling out ‘Instagram Channels’ as a broadcast chat.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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February 2023 Social Trends

February 2023 Social Trends

POSTS + tiktoks

february trend

The TikTok algorithm is pushing Carousel-like photo posts with Trending sounds to the #FYP.

Content Idea: Create a Carousel post featuring your brand’s different products, reasons why your audience should shop your products, or the benefits of using your products.

Pro Tip: End the carousel on a cliffhanger! That way someone will keep scrolling and land on your profile page.

#TrendAlert – Green Screen videos have been trending all over our TikTok Feed lately. TikTok has made it easy to join the trend by adding shortcuts for you to recreate videos with templates using CapCut. Save those extra minutes, create the content using the templates and hop on the trend! Here are one and two examples for you to try out!

february trend
    FEBRUARY HOLIDAYS
 
  • February 1: Black History Month
  • February 9: Chocolate Day / National Pizza Day
  • February 12: Super Bowl Sunday
 
 
  • February 14: Valentine’s Day
  • February 17: Random Acts of Kindess Day
  • February 20: Mardi Gras

   TRENDING REELS AUDIO

  • This audio has a great beat! It would be great to use for a transition video.
  • Use this audio to show something you did that you don’t regret. Caption the video “Reasons I regret _____: none”. Here’s an example.
  • This sound has a great beat and many variations have been trending across both TikTok + IG! You can use it as background music.

   SOCIAL NEWS AND UPDATES

  • Instagram’s navigation bar is changing (again).
  • Tiktok’s got a secret “go viral” button.
  • Buzzfeed to use ChatGPT Creator OpenAI to help create content.
  • Instagram is testing lead forms as an action button on business/creator profiles.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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January 2023 Social Trends

january trends

January 2023 Social Trends

POSTS + tiktoks

january trends

New year means… new graphic design trends! The team from 99designs have put together a listing of the top trending visual styles and formats which are set to become more significant trends in the next year. Check it out here!

#TrendAlert – Use this audio to show yourself talking to someone and they say something to you that makes you go crazy!

Example (product specific – kimchi): I say: Have you tried Mother-in-Law’s Kimchi?”, You say” Oh no thanks I don’t like kimchi” “You make me un poco loco”.

january trends
    JANUARY HOLIDAYS
 
  • January 1: International Creativity Month / New Year’s Day
  • January 9: Clean Off Your Desk Day
  • January 16: Martin Luther King Jr. Day
 
 
  • January 19: Get to Know Your Customers Day
  • January 23: National Pie Day
  • January 31: National Hot Chocolate Day

   TRENDING REELS AUDIO

  • Use this audio to showcase a solution your product solves or showcase how it works. Here is an example!
  • Use this peaceful song to show a tutorial, a product, or use it on a tweet/meme reel.
  • We love a good mash-up! Use this audio for a recipe reel or show off your product!

   SOCIAL NEWS AND UPDATES

  • Instagram is testing a new feature to support building an online community on the platform. TBD on effectiveness.
  • With Instagram’s newest feature, you can now add music to your feed posts.
  • TikTok is testing new horizontal, full-width display for in app videos.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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December Social Trends

december trend

December 2022 Social Trends

POSTS + tiktoks

december trends

The Holidays are here! Posting a gift guide is a great way to inspire your followers. Add your products to the guide and optimize it by adding shop tags! Include products from brands that share the same mission and feel free to tag their page as well!

#TrendAlert – Use this audio to create a reel wrapping up your 2022!

Example: Include some of your favorite campaigns, posts, and Stories you posted in 2022. You can also include BTS (behind the scenes) from photoshoots and production you had and pictures or videos of your team!

december trends
    DECEMBER HOLIDAYS
 
  • December 4: National Cookie Day
  • December 5: International Volunteer Day
  • December 10: Human Rights Day
  • December 18: First night of Hanukkah
 
 
  • December 21: December Solstice
  • December 24: Christmas Eve
  • December 25: Christmas Day
  • December 26: Kwanzaa Starts
  • December 31: New Years Eve

   TRENDING REELS AUDIO

  • Who doesn’t love a mashup?! This song is perfect, upbeat background music.
  • This audio is from The Office and is Michael Scott saying “I love it!!”. Use it to showcase your product!
  • Use this audio to show something you’ve been looking forward to! Example: a new launch. PS: It adds a little holiday ~spice~.

   SOCIAL NEWS AND UPDATES

  • Social Media Today has announced 32 predictions for social media marketing in 2023!
  • TikTok is slowly rolling in in-app shops in the US as part of their expanded eCommerce push.
  • Instagram is testing a new messaging feature: Notes. Creators and businesses can use Notes as a way to communicate news, updates, or pertinent information.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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November Social Trends

november trend

November 2022 Social Trends

POSTS + tiktoks

november trend

Have a funny tweet, meme or even a 5 -star review for your product? Try layering it over a moving video and creating it into an Instagram Reel for more exposure. Bonus points if you add trending audio over it 😉

#TrendAlert – Use this audio to showcase 2 opposites that end up working together.

Example for a probiotic brand: 1st take: girl with tummy issues, 2nd take: showing the product with its benefits and why it helps with tummy issues

november trend
    NOVEMBER HOLIDAYS
 
  • November is recognized as National Native American Heritage Month
  • November 1: World Vegan Day
  • November 13: World Kindness Day
 
  • November 24: Thanksgiving
  • November 25: Black Friday
  • November 26: Small Business Saturday
  • November 28: Cyber Monday
  • November 29: Giving Tuesday

   TRENDING REELS AUDIO

  • This new Taylor Swift song is trending both on TikTok and IG Reels. Example here
  • Use this audio to talk about something you continuously come back to and your audience would relate to.
  • The holidays are coming up quick use this audio to show your festive products

   SOCIAL NEWS AND UPDATES

  • Instagram is testing a hot new feature to support building an online community on the platform. Learn about Group Profiles
  • TikTok launched BeReal – inspired featured called TikTok Now
  • Sellers on Instagram can now incorporate UGC (user-generated content) on their Instagram shop, here’s how.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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October Social Trends

october trend

October 2022 Social Trends

POSTS + tiktoks

October Trends

Memes are one of the best parts of social media, so why not add another one to your Content Calendar. Brands have been using Chris Pine as their new favorite meme, here’s how you can too!

#TrendAlert – Use this audio to pretend you’re calling a friend about what’s usually a minor inconvenience but you’re on the verge of tears. Example for a kimchi brand: You get a call from your mom after your friend tells you they don’t like kimchi.

October Trends
    OCTOBER HOLIDAYS
 
  • October 1: First Day of Black History Month
  • October 5: Do Something Nice Day
  • October 10: World Mental Health Day
 
 
  • October 16: World Food Day
  • October 26: National Pumpkin Day
  • October 28: National Chocolate Day
  • October 31: Halloween

   TRENDING REELS AUDIO

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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September Social Trends

September 2022 Social Trends

POSTS

It’s no secret that the L.L. Bean Tote Bag has been in everyone’s wishlist. Style the Viral Tote Bag by adding your unique touch to fit your niche!

We love a good “Starter Pack”! Brands have been showcasing their product with other essentials to create a [INSERT NICHE] Starter Pack. Ex: Hiking, Snacking, Social Media

    SEPTEMBER HOLIDAYS
 
  • September 5: Labor Day
  • September 11: Grandparents Day
  • September 15: First Day of National Hispanic Heritage Month   

  • September 16: Guacamole Day
  • September 21: International Day of Peace
  • September 30: International Podcast Day

   TRENDING REELS AUDIO

  • This audio has been living in our heads rent free! Use it to showcase something you love!
  • This peaceful song is great as general background music.
  • This audio to input something you’re scared of in relation to your niche.
  • Join a trend where you pair this song with the latest video in your camera roll.

   SOCIAL NEWS AND UPDATES

  • New reports show that Reels are generating the most reach on Instagram. Data shows Reals are the best option for maximizing reach and engagement on Instagram.
  • TikTok tests a new ‘Nearby’ Content Feed, which could become a major consideration for brands. Example: Nearby feed should show you videos of restaurants and shops near you.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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Create More Behind The Scenes Content

Email Automation
content

Benefits of behind the scenes content

Video is the elephant in the room for any founder who hasn’t jumped in front of the camera yet!

We have spoken with so many brand leaders who are not comfortable getting in front of the camera and we completely understand. It can feel awkward and foreign but we assure you – it doesn’t come off that way to the consumer! It comes off as connection, especially if you’re interacting in an engaging way.

Here are some ideas for you to show up this week:

▪️ What are your most FAQ? Shoot a Q+A OR Green Screen Reel/TikTok

▪️ Give a behind the scenes look into your day-to-day with Stories and Reels/TikToks (This could simply look like a sped up video of you packing orders with a block of text across it.)

▪️ Share a recent win in Stories

▪️ Take a look into your past content and zero in on the highest performing posts. How can you repurpose those topics into video content that will positively serve your followers and customers?

For those of you who are more timid to get in front of the camera, here are some tips:

1️⃣ DISCOVER accounts and founders who show up often and get inspired! (We love how the founder of Poppi always shows up to share their mission and brand wins.)

2️⃣ PREPARE your shot list and write down prompts to make it easier while filming

3️⃣ PRACTICE makes progress! (No one wants to see perfection…)

And once you’ve created some founder forward video content – tag us is in the comments so we can go hype you up!!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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Spy On Your Competitors

Email Automation
Spy on your competitors

Why You Need to Spy on Your Competitors to Achieve Business goals!

Here’s the tea ☕️ on how to spy on your competitors’ ads and improve your content + results…

One of the *best* ways to optimize your own ads is to spy on competitors to help you understand what they’re doing with their ad creatives + copy.

Step 1: Find competitors

If you don’t already have a list handy – you can easily find competitor brands by going to the biggest brand in your space’s Instagram and click on the little person outline with the + sign that’s to the right of the “Follow” and “Message” buttons. (This may vary depending on if your app is updated or not.) Clicking on that little icon will bring up “Suggested for you” accounts.

Create a Google Sheet and just start listing all of these brands, their Instagram + TikTok handles, their website URL, and any other relevant information.

It’s extremely important to know exactly who your competitors are, big and small, and keep tabs on what they’re up to!

Step 2: Competitor spying 

It all goes down in the Facebook Ads Library AND the TikTok Creative Center! You’ll actually get to see every campaign your competitors are currently running!

For TikTok ads – you’ll want to add in parameters to look at US-based, eCom businesses to get inspired!

For Facebook Ads – you’ll want to search for a specific competitor.

We are looking a lot of times, at the biggest brands in your space – and we’re learning from them, because they most likely have spent thousands to millions of dollars testing and finding what is resonating with their audience and getting the most conversions. So we’re going to use what they’ve been testing and creating to get started on the right track quicker!

Take note of:

What types of creatives they’re running? (Are they mostly video or images, or what ration of each? Are they using UGC, testimonials, native looking ads, or are they highly designed?)

What kind of copy they’re using? (What pain points are they addressing and solving for? Are they offering any discounts, if so what is the %? Are they using long or short copy, etc.)

Where are they sending people? (Are they sending to their product collection page, or are they sending to a particular product? Or are they sending to a separate landing page?)

What are their longest-running ads? (Meaning they’re likely high converting!)

And that’s it! Keep on spying 👀 and get those ads optimized!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!