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How to quickly and easily create social media content for your brand

content
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How to quickly and easily create social media content for your cpg brand

We know that building a community on social media is important to building a brand, and that creating content that builds know, like, trust (KLT) with your audience is the best way to do it. We also know that it can be a pain in the a** to create content on a consistent basis…

What’s not so widely known are the tactics that you can implement to more quickly and easily create social media content that’s going to help in building that community.

We know you’re busy – so let’s get started:

    1. Start with a strong brand and know exactly who you’re talking to with your content. 
      • What are your brand’s values? What do you want your brand to represent? What problems are your products trying to solve? What’s your unique value proposition? Who is your ideal customer? What are their needs/wants/desires? Once you have a clear understanding and answers to these questions, you can start to create content that reaches the right people AND performs!
    2. Keep it short and sweet whenever possible.
      • People are busy, and that includes you AND your customers. Don’t spend time planning out robust video production or crafting 400 word social copy. But of course, lean into your skillset. Do you have copywriting skills and can whip up keyword rich copy with a snap of a finger? Then go for it!!! Do you have a media background and you find joy in crafting attention grabbing videos? Then work your magic!! But if you don’t, stick to the basics whenever possible.
    3. Repurpose and refresh high performing content.
      • Creating ALL of your content from scratch is time-consuming. Instead, repurpose and refresh your existing high performing content, and often. Take a look at your analytics from the last 6-12 months and identify the posts that were highest performing (by engagement) and aren’t promo, giveaway, or holiday specific. Test reposting them as is (same video, copy, everything!), test reposting them with a few tweaks (updating copy or adding trending audio, etc.), or refreshing them completely by utilizing the theme and bones of the post but refilming it and updating the copy. Test ALL of these things and see what performs, and then keep doing it.
    4. Stay up to date with the latest industry trends and news by following resources that do all the hard work for you!
      • For example, make sure you’re following our FB Group for the latest industry news and content inspiration and bookmark resources like this and this which populate this week’s trends for you!
    5. Stay organized with a content calendar.
      • A content calendar helps keep you accountable, helps you plan, and helps you stay organized. Plan out those posts and let’s get it done!! Need a template? You can find one here.
    6. Use tools and software to work smarter, not harder.
      • Use our caption, video, and Canva templates to make crafting content a breeze and cut down on your creation time by at least 80%. Use CapCut to jump on trending video content, Splice for easy video editing, and a teleprompter app whenever you have a script written out and don’t want to do 20 takes to get it right. It will also be easier on you to use a content scheduling software to queue up your content.

Follow these tips and see how much faster you’re able to create content. Don’t overthink it! You don’t have time for that.

Here are some content examples that you can create for your CPG brand on a recurring basis:

1. Behind-the-scenes content.

    • Give your audience a glimpse into your company culture and how your products are made. This type of content is a great way to build that know, like, trust!

2. User-generated content (UGC).

    • Show off your products in “real-world” settings so that your customers can visualize how they would look while enjoying your products.

3. Product highlights and educational content.

    • Share tips and advice on how to use your products, as well as education on why your product is better than the rest. Think of all the ways you can add value to your customer’s life and position yourself as an expert in your niche.

4. Promo and/or retailer content.

    • Announce new products, sales, and promotions, as well as new retailers you just got into. This type of content is a great way to drive traffic both to your website and in-store.

5. FUN stuff.

    • Memes, trending content, relatable Tweets, the list goes on… And you can make all of these into Reels, too. Slap a relatable Tweet onto a 1920×1080 frame, add trending audio, and call it a day!!

BONUS SECTION! (Because we can’t help ourselves and want to give you ALL the tips to making content more successful…)

Here are some additional tips for creating content that reaches more people:

✅ Tell people what you want them to do in your captions and creative.

  • Strong hooks and calls to action are SUPER helpful in getting someone watching or reading your posts to do what you want them to do:
        • Example hook: “3 things you NEVER knew about x”
        • Example CTA: “Follow us for more tips!”
      • For a list of the best hooks and CTAs for your posts – check this resource out

✅ Use relevant keywords throughout your content. 

    • Think: “What would people need to Google/search for my brand to pop up?” and utilize those keywords all over the place – in your captions, in the copy overlay on your videos, and (don’t skip this part!!!!) in your Instagram “headline”. You see where it says, “CPG Marketing Agency & Course” instead of listing our agency name? Well that little edit to our bio landed us a discovery call with one of the biggest brands we’ve ever worked with because they went to Instagram’s search function and searched for “CPG Marketing Agency”… Don’t sleep on the keyword rich headline and copy, y’all!

✅ Collab with like-minded brands and/or influencers.

    • Make a list of brands and/or influencers that you LOVE and resonate with and that you believe must have an audience that closely resembles your customer avatar. Use the Instagram “collab” tool and reach new audiences with this mutually beneficial tactic.
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✅ Run giveaways. 

  • Pro tips to make your giveaways better performing:
    • Boost them over the course of 3-5 days (can be as little as $20!)
    • Partner with like-minded brands (use same tips as previous bullet)
    • Do “internal giveaways” where you choose a high value prize that your audience would love (ex. You’re a chicken nugget brand and you choose an air fryer as a high value prize) and run a giveaway to encourage folks to follow you for a chance to win
    • Make a giveaway rule to “like 3 of our other posts” to increase engagement and encourage the algorithm serve your content more often (This tip is *mostly* speculation but we’ve personally seen great results with this with dozens of accounts).

Okay, y’all – you now have the tools to quickly and easily create social media content for your brand. Don’t forget: building a strong social media presence and community takes time. Don’t expect overnight results (regardless of what all those “social media gurus” say). There is NOT a one size fits all approach and every single brand and budget is different. 

Focus on staying consistent with content and building know, like, trust. YOU GOT THIS!

And if you want a toolkit that will guarantee easier content creation, you need:

The Consumer Goods Social Media Marketing Kit!                                    Done for you templates and tools to make content creation quicker and easier

It includes:

  • Reels + TikTok Video Recipes
  • 30 Reel hook ideas
  • 20 social media CTAs
  • 30 social post captions
  • 50 Canva templates

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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May 2023 Social Trends

May trends

May 2023 Social Trends

POSTS + tiktoks

may trends

#TrendAlert – Use the Photo option on Tiktok to upload 3 pictures of your product to this audio. Add overlay text to each photo. Example: Photo 1: Had [product] yesterday Photo 2: Had [product] today Photo 3: Will probably have [product] tomorrow

#TrendAlert – CapCut Template Use this CapCut template with this audio to showcase something that you said you wouldn’t do but are doing it anyway. Example: Me 10 min after saying I don’t need any more [x] with a photo overlay of either your product’s website order page or the grocery store aisle with your product.

may trends
    MAY HOLIDAYS
 
  • May 1: AAPI Heritage Month
  • May 4: Star Wars Day
  • May 5: Cinco de Mayo
  • May 6: National Beverage Day / National Nurses Day
 
 
  • May 10: Small Business Day
  • May 14: Mother’s Day
  • May 17: Walnut Day
  • May 28: World Hunger Day
  • May 29: Memorial Day

   TRENDING REELS AUDIO

  • Use this audio to film your day in the format of a Wes Anderson film. Example
  • Use this audio to show the products you’re passionate about!
  • Use this sound to showcase the variety of your product line! Example (Warning: NSFW lol)
  • Summer is nearly here! Use this audio to show clips of your product that give off summer vibes!

   SOCIAL NEWS AND UPDATES

  • Snapchat integrates ChatGPT elements in-app.
  • Instagram is testing out new ways for brands to discover UGC.
  • You can now display up to 5 links on your Instagram bio.
  • TikTok announces a new set of workshops for Small Business Month.
 
 

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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The Ultimate Guide to Crafting a Winning Content Marketing Strategy for Consumer Brands

A Comprehensive Guide to Building a Successful CONTENT Strategy 

 

Content marketing is an essential part of any brand’s overall marketing strategy. With so many channels available to reach customers, creating a winning content marketing strategy can help your brand stand out from the crowd and connect with your audience on a deeper level. 

A quality content strategy involves creating and sharing valuable content that builds awareness, trust, and attracts and retains your ideal audience, ultimately driving them to purchase.

Here’s the ultimate guide to crafting a winning content marketing strategy for your brand:

  1. Define Your Brand’s Audience

Who are your customers? What are their interests, pain points, and aspirations? By understanding your audience, you can create content that resonates with them and meets their needs.

  1. Set Your Goals

What do you want to achieve with your content marketing strategy? Do you want to increase brand awareness, generate leads, or drive conversions? Your goals should be specific, measurable, achievable, relevant, and time-bound.

  1. Choose Your Content Formats

There are many different content formats to choose from, including blog posts, podcasts, and various social media assets (photos, videos, graphics, etc.). Consider your core audience’s preferences and the type of content that will best convey your brand’s story, benefits, and mission.

  1. Create a Content Calendar

Outline what content you’ll publish, when you’ll publish it, and where you’ll publish it. This will help you stay organized and ensure that your content is published consistently. We love using *free* tools like Google Sheets to create content calendars.

  1. Develop a Content Creation Process

Creating great content takes time and effort, so it’s important to have a content creation process in place to make it as easy as possible on you. This should include research, outlining, creating, editing, and publishing. You may also want to consider outsourcing some or all of your content creation to a freelancer, content creators, or agency to provide you with a bank of assets that are ready to plug and play.

  1. Promote Your Content

Now let’s get your content in front of your target audience! This can include sharing your content on social media, email marketing, influencer outreach, and paid advertising. Be sure to track your results and adjust your strategy accordingly.

  1. Measure Your Results

Finally, let’s measure those results. Use tools like Google Analytics, social media analytics, and email marketing metrics to track your performance. This will help you understand what’s working and what’s not, and make data-driven decisions to improve your content marketing strategy over time!

Crafting a winning content marketing strategy for your brand requires a good amount of planning, research, and effort. By understanding and implementing the steps above, you can create a content marketing strategy that delivers real results!

Any questions? Leave us a comment below!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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April 2023 Social Trends

April 2023 Social Trends

POSTS + tiktoks

#TrendAlert – CapCut templates are coming in HOT! Use this audio and this template and show off a solution your product provides. Example: “I can’t find delicious and nutritious x”…add a video of your product and include their benefits in the copy!

#TrendAlert – Founder Forward Content: Use the photo feature on Tiktok and this sound to post a picture of you (as the founder) and then a picture of something you love (the product you created). Example: If I had to speak about love (insert the first pic), I’d tell them about Us (insert a photo of your product).

    APRIL HOLIDAYS
 
  • April 1: April Fool’s Day
  • April 5: National Self-Care Day
  • April 7: World Health Day
 
  • April 9: Easter
  • April 11: National Pet Day
  • April 22: Earth Day
  • April 30: Small Business Week

   TRENDING REELS AUDIO

  • Use this audio to show off your product! Example: dance to it or include it in a recipe!
  • Use this audio in a recipe with your product or a montage showing your delicious/nutritious product!
  • Use this sound when you want to prove others wrong about how good your product is. Like this example.

   SOCIAL NEWS AND UPDATES

  • Instagram is testing a new sticker for stories.
  • TikTok owner, ByteDance, is building an Instagram-like app called Lemon8.
  • LinkedIn adds new AI elements for creating a LinkedIn profile.
  • TikTok adds new audio options for brands.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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#41: 4 Easy Ways to Increase Email Clicks & Opens

UMAI social circle cpg podcast

#41: 4 Easy Ways to Increase Email Clicks & Opens

In today’s episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked – on this episode, learn how to make the most out of this valuable tool!

Let’s dive into these tips and start driving results for your email campaigns. 💌

 

Let Us Break It Down For You…

[0:59 – 1:48] Why you should be spending more time on email marketing for your brand
[1:49 – 2:22] Four of our top tips for boosting open and click-through rates
[2:23 – 4:05] Tip #1: Personalization is key
[4:06 – 5:34] Tip #2: Perfecting your subject line
[5:35 – 9:46] Tip #3: Creating attention-grabbing call-to-actions
[9:47 – 13:20] Tip #4: Segmenting your list for efficient marketing
[13:21 – 14:06] Closing

Mentions from this episode: 

Learn more and Start growing with us –

UMAI Marketing socials  –

Stay in touch:

Join UMAI’s Facebook Group: CORE 

#41: 4 Easy Ways to Increase Email Clicks & Opens

 

 
Alison Smith: [0:17]
Howdy, listeners. We’re Alison.
 
Karin: [0:19]
And I’m Karin.
 
Alison Smith: [0:20]
And we love growing CPG brands.
 
Karin: [0:22]
We’re the founders of a digital and social media marketing agency, UMAI Marketing, and creators of the Consumer Goods Growth Course, where we’ve helped grow dozens of brands to six and seven figures.
 
Alison Smith: [0:33]
We’re former in-house marketers turned consumer goods marketing educators who’ve set off on a mission to provide CPG founders and marketers with actionable strategies that drive community and sales. We’re talking real results.
 
Karin: [0:46]
If you’re wanting to learn simple, actionable, step-by-step strategies needed to drive real brand growth without breaking the bank or sacrificing your social life, then this is the podcast for you. Let’s get into today’s episode.
 
Alison Smith: [0:59]
Email is such an important marketing tool for any brand. It’s a way for you to have direct access to someone via their inbox, which allows you to create a meaningful relationship with your leads. In today’s episode, we’ll cover four easy things you can do to increase your opens and click-throughs right now.
 
Hey, everyone. Alison here. Hope everyone is enjoying their spring wherever you are in the world. Here in Austin, Texas, we didn’t really get a true winter. We had an ice storm for about a week. The whole city shut down, but then it jumped straight into spring/a little bit of summer. It’s pretty hot out there, so hope everyone’s having a good transition into their springtime.
 
[1:49] So today, we’re going to cover four of our top tips to help you increase your open and click-through rates for email marketing. We are huge advocates of email marketing. A lot of people find it a bit snoozy, a bit boring, but it is truly the OG of marketing. It’s been around for a long time, and it worked back in the day and it works now. It’s one of our highest drivers of ROI. So let’s hop into these four easy things that you can start implementing for your email marking right now.
 
[2:23] Number one, send from a name versus your brand. For example, instead of sending from hello@umaimarketing, we send from alison@umaimarketing or Karin from UMAI Marketing as when a brand says an email, people are ingrained to think it’s going to be salesy or promotional or spammy when it’s just a brand name. So instead, choose a front-facing person on your team and use their name as your send from. It can be the founder, the CEO, it can be the marketing director. It can be even a made up name, really, if you need to do that. But choose a name, a front-facing person to send all your emails from so that your audience can actually picture this person and they can picture that this email is written and coming from a person as they read through.
 
In fact, 42% of people surveyed said that the first thing that they look at when deciding to open or just archive an email is the sender or the from name. So using a first name of a person is going to help you grab attention, and likely it’s going to get you more opens than just sending from your brand. And it also builds that know, like and trust that we always talk about, because it’s coming from a person versus this brand entity that people can’t really put a face to. So that’s tip number one. Send from a name versus your brand’s name. It’s going to be more personal, which equals more opens which equals more clicks which then equals more sales.
 
[4:06] Tip number two is your subject lines. So start optimizing and testing your subject lines. We love to use first name merge tags in our subject lines. So instead of saying, “Open this email to get 20% off,” it could say, “Hey Alison, get 20% off now.” Calling that person out, knowing their first name and calling them out, it increases open rates significantly. We’ve tested this over and over and over again, and it is a huge driver for opens.
 
The step that you have to take, though, to get that first name is when you have a popup on your website asking for people’s email address, also add the first name field. You can make it required or you can make it not required depending on what the conversion rate, if it messes with your conversion rate by making it a required field. But overall, we actually make it required. And throughout the marketing funnel, by having that name, even if it drops conversion rates slightly by having that first name, and merging that first name into things like subject lines and then all throughout email bodies, it really personalized the email. It really makes the user feel like they’re being spoken directly to. And overall, it’s going to help opens and sales and conversion rates overall.
 
[5:35] Okay, and number three, make your CTA button stand out with contrasting colors. A CTA button is your call to action. It’s the little button that you’ll see on websites, on emails. We abbreviated it to CTA. But you want to draw the reader’s attention to where you want them to click by using bolded text in that button. You can even increase the text size of that button, and definitely use a different, contrasting color than your email body background. So if you’re using a cream-colored background, use a bright orange or a bright green color for your button.
 
One thing I will say is there is a whole psychology about colors. I am not super well versed with that. Go ahead and get into a Google hole on it. It’s pretty interesting.
But we often stay away from red as our CTA button because red, for people, mean stop. So often, we’ll use colors like a bright green or a bright orange, things like that. And of course, follow your brand guidelines. Hopefully, you have some really contrasting bright colors that you can use in your emails.
 
Also, ensure that you have that CTA button above the fold. So above the fold means that the user, when they open the email on mobile or desktop, they don’t have to scroll to see a CTA button. It is right there. As soon as they open the email, it is right there staring them in the face. They can click. They are told exactly what they need to do. And this really helps increasing your click-through rate by having that above the fold, telling someone exactly what they need to do, what you want them to do before they have to scroll.
We also recommend using action-oriented text on your buttons, like save 20% now. Telling someone what to do is really the motive here. You really need to tell someone what you want them to do.
 
So if it’s going to the site to shop a promo, it’s generally like, “Take 20% off now. Save 20% off now.” Things like that. If it’s just shopping generally, you can use shop now, get the insert product now, things like that. You also want to keep it short and sweet. A long button doesn’t look nice. You want someone to be able to glance at it and be able to… for their brain to register it. So keep it as short as possible. And again, we like to test our first-person pronouns in our CTA button. So if you’ve done that step with your pop-up to grab your lead’s first name, you can merge their first name into your CTA and make it super personalized and make it like you’re speaking directly to them. So instead of saying, “Get started now,” your buttons would say, “Get started now, Alison,” which is really, really powerful.
 
Another thing with CTA buttons is you should use them to address concerns, meaning agitate or addressing the problem or pain point. Again here, so if you have a nice hook at the top of your email that is hitting a pain point, you can sum it up inside of your CTA. So for example, if you’re selling a special ready-to-drink beverage that addresses dehydration, your CTA could highlight that pain point again by saying something like, “Stay hydrated,” as the copy on the button.
 
And then finally, about CTA buttons. I could talk all day about CTA buttons, but finally you want to create urgency as well. So again, if there’s a promo or a limited-time deal or a product that might go out of stock, use copy that is highlighting that urgency. For example, something like, “Get it before it’s gone.”
 
[9;47] Okay, our fourth and final tip for increasing your opens and click-through rates is segmenting your list and only sending weekly broadcasts to your most engaged leads. So some background here. We recommend that brands send at least one broadcast a week to their list. That does not include all of the automated flows that are running behind the scenes that are indoctrinating, selling, doing all the things on autopilot. We recommend sending a fresh broadcast as well, where you’re updating about something that happened with your product that week, just general education and maybe you got into a new retailer. Those are great for broadcast topics. But only send those to top engaged leads.
 
So what you can do if you’re inside MailChimp or Klaviyo, instead of sending to the whole list, make an audience that is people who have engaged with an email in the last 60 to 90 days or have engaged with the last five to 10 emails, is generally the range that we use. It’s going to be a shorter time if you’re a larger brand with a lot more leads. You can extend the timeline, say people who’ve engaged in the last 90 days, if you’re a smaller brand and really need to capitalize on the leads that you do have. So again, only top engaged folks should get your weekly emails, and it’s important to create and keep that cadence.
 
So if you can’t commit to a weekly broadcast, then start with once a month. Once you feel comfortable getting in that groove, that cycle of once a month broadcast, bring it up to two a month. Once you get able to make that content wheel work for you, that’s when you can get to weekly. What we don’t want you to do is condition your leads to expect a weekly email from you and then all of a sudden, things get crazy. You’re going to expo. You don’t have time to write your weekly email, so it falls off. Because those audiences are conditioned, that’s going to be a bit of a shock to them and they’re going to think something’s gone awry with your business. So just be very real with yourself on what you’re able to do and keep that cadence.
 
And then finally, tying that back, that segmentation of engaged leads only for those weekly broadcasts, the reason is you don’t want to send weekly emails to unengaged users as that’s going to drive down your deliverability for everyone else. So say you are just sending your email to everyone on your list. Once it gets delivered and it bounces or people mark it as spam or people don’t open it, then your email client is going to start marking down your deliverability because they think that your emails aren’t good, people don’t like them. So it’s going to lower your deliverability score and it’s going to shoot you in the foot for the long term. So what you want to do is focus on engaged folks only and only send to them, and that’s going to help you increase your opens and click-through rates down the line.
 
[13:21] Okay, we hope you enjoyed these four top tips to get higher open rates and click-through rates with email marketing, and are able to start implementing them ASAP. We’ll see you back here for our next episode.
 
Karin: [13:33]
Thanks for listening to the UMAI Social Circle, y’all. We’re here to support you in your CPG journey, so be sure to subscribe so you don’t miss any new podcast episodes. And while you’re at it, please leave us a review on your listening platform of choice. Shoot us a DM at umaimarketing on Instagram if you have any topics you want us to cover on new podcast episodes.
 
Alison Smith: [13:52]
And don’t forget to access our free masterclass, where we’re showing you how to create a solid marketing strategy. You can access that at umaimarketing.com/masterclass. And we’ll meet you back here for the next episode.
				
					
				
			
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#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls

UMAI social circle cpg podcast

#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls

In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online.

Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads.

Don’t miss out on this opportunity to improve your eCommerce marketing strategy! 

Let Us Break It Down For You…

[0:59 – 3:22] Meet Andy, founder of PPC Pitbulls 
[3:30 – 6:13] Why smaller brands are the perfect fit for this PPC agency
[6:15 – 10:05] When is the right time to start running Google Ads?
[10:07 – 12:50] What benchmarks should a young brand have before they start Google Ads
[12:51 – 15:26] What should be your Google Ad starting budget?
[15:27 – 21:22] DIYing your own Google Ads
[21:23 – 24:35] Andy’s top tips on optimizing your campaigns
[24:36 – 27:08] Andy’s journey in PPC marketing CPG brands
[27:09 – 28:10] Closing and how you can reach PPC Pitbulls! 

 

Mentions from this episode: 

Learn more and Start growing with them –

Andy Janaitis  –

Stay in touch:

Join UMAI’s Facebook Group: CORE 

#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls 

 

Alison Smith: [0:17]
Howdy, listeners. We’re Alison.
 
Karin Samelson: [0:19]
And I’m Karen.
 
Alison Smith: [0:20]
And we love growing CPG brands.
 
Karin Samelson: [0:23]
We’re the founders of a digital and social media marketing agency, UMAI Marketing, and creators of the Consumer Goods Growth Course, where we’ve helped grow dozens of brands to six and seven figures.
 
Alison Smith: [0:33]
We’re former in-house marketers turned consumer goods marketing educators, who’ve set off on a mission to provide CPG founders and marketers with actionable strategies that drive community and sales. We’re talking real results.
 
Karin Samelson: [0:46]
If you’re wanting to learn simple, actionable, step-by-step strategies needed to drive real brand growth without breaking the bank or sacrificing your social life, then this is the podcast for you. Let’s get into today’s episode.
 
Karin Samelson: [0:59]
Welcome to the UMAI Social Circle, where we talk consumer goods tips to help business owners and marketers grow. We’re Karin and Alison, co-founders of UMAI Marketing, and we’re being joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls, where he works with passionate product people to build authentic customer relationships and more sales online. Thanks for joining us, Andy. How are you?
 
Andy Janaitis: [1:25]
I’m doing great. Thank you for having me.
 
Karin Samelson: [1:27]
Yeah, thank you for coming. We had the opportunity of being on Andy’s podcast and it was so much fun that we had to have him join us and meet all of you. So thanks again, Andy, for joining us. Well, we’d love to start by just learning a little bit more about you, so if you could share your background on how you came to be the founder of PPC Pitbulls.
 
Andy Janaitis: [1:49]
Definitely. I started off more in the digital space, but a little bit outside of the marketing world, more as a software developer and product engineer for a number of years. And then 2020, right before the pandemic, I had had been known that I wanted to start my own business. And after years of working in the agency space and specifically working with a lot of larger companies, a lot of corporate entities, both government and non-government, really knew that wanted to go a different route and work with some of the smaller businesses that I had touched with in my career but hadn’t gotten a whole lot of time with.
 
So that’s exactly what I did. I worked with a colleague at the time and we both, we tried a few different things out and ultimately settled in on Google Ads. A Google Ads niche agency, focused in the eCommerce space. Really just found, after having worked with a couple different types of businesses, that we really, really enjoyed serving the small business, passionate founder, typically purpose-driven, who has a product that they’re really, really passionate about.
And yeah, it’s just been a great journey since then. We didn’t know at the time that the pandemic was right about to hit, and I also had my son, my first son, right about the same time so it was a crazy couple years there. But yeah, now we’re just getting settled in and finding our stride in the eCommerce marketing world here.
 
Alison Smith: [3:22]
That’s awesome, yeah. I wish we all knew about the pandemic hitting. A lot of us would’ve made a lot of different choices, right. But yeah, I want to ask you more about why you like the smaller brands. Is it because the founders are involved, or tell us why?
 
Andy Janaitis: [3:42]
Yeah. I mean, and the short answer is it’s just a little bit more fun. When we started out, we said that we always wanted to make sure that we had this have-a-beer rule, so we don’t want to be working with anybody that I wouldn’t want to go and have a beer with and just hang out with for a little while.
 
But I think a more technical answer, it’s always great to work with somebody who has the passion. So from a marketing perspective it’s great that, hey, when we need to start pulling out why is your product special, what it is that we need to use to develop a relationship with a customer and let them know what’s so great about this product, it’s great when there’s an easy answer there. When somebody is quick to tell you, “Hey, this is my story and this is why I put blood, sweat and tears into this product.”
 
And then on top of that, it’s nice just working with these businesses that people can make decisions. I had a background working in some more corporate areas where it was, hey, we can come up with the best idea in the world, but it’s got to go through seven layers of hierarchy and approval and all these different things. Yeah, it’s just really refreshing, and we love working with founders where we can bring an interesting concept to the table and they can execute on it and we can find some impact right away.
 
Alison Smith: [4:53]
I mean, I completely agree with everything that you just said. Working one-on-one with founders is so nice, not only because they’re able to really guide you in their mission. But because of the decision-making, especially if you’re in the paid media space, there’s been a lot of huge changes over the past two years and you have to pivot super quickly. And I can’t imagine working for a super large corporation where you can’t just make those quick pivots, so that’s cool to hear.
 
Andy Janaitis: [5:33]
Definitely. And I’m sure it’s probably very similar with the types of clients you serve as well, that it helps to have a little bit of a mission focus, I feel like, where it’s easy, or not easy, but certainly there’s a playbook out there for succeeding in Google Ads or Facebook ads for some of these massive conglomerates with giant budgets, where there’s just a whole different goal set. But it’s really cool to work with some of these mom-and-pop shops or smaller founders, where it’s you’re helping them to succeed and helping them to compete with the big guys.
 
Karen Samelson: [6:05]
And on that note, we have a lot of people that come to us and they’re like, “Okay, what marketing levers should we be pulling? When, why, how?” From your perspective, how do these brands know when Google Ads will start working for them? When should they start?
 
Andy Janaitis: [6:24]
We look at a couple of key components, and a lot of this is probably similar to both components from your CORE 3 program, and I love that concept of like, hey, it’s a simple group of levers that you can pull right off the bat. I think what we look at are, one, do you have a website set up? Are you selling your products on a site that’s ready to drive conversions? People hit the site, do they actually get through the checkout process without a lot of friction? Some of the real basic stuff that you’d actually be surprised how often isn’t set up or you all probably aren’t that surprised, I’m sure. Things like having good, solid automated email flow set up, making sure that you are getting the most out of each individual customer relationship and the ability to build that ongoing relationship.
 
And then, as we go beyond that, make sure that we’re measuring when people hit the website and measuring customer behavior so we understand that, hey, if a purchase came through, where did that come from. It’s amazing, a lot of our work is running initial audits where we sit down and look through all of the marketing efforts that our clients or prospective clients are doing. And one of the first questions we’ll always say is, “Okay. Well, what channel is your most successful right now? Where are most of your purchases coming from?” And oftentimes people don’t necessarily have an answer to that.
 
So I think that’s one of those first things, where you’ve got to be measuring what’s happening on your website, understanding where purchases are coming through, and having some purchases too. I always tell people not to let Google Ads, or probably similar with Facebook ads, just§ be your first purchase that comes through the door. You just stood up a Shopify site and, “Let’s just turn on a bunch of spend and see what happens.” It always makes sense to, whatever it takes, to go ahead and get some purchases coming through first to test that all those things are set up, that everything’s working properly. So those are some of the main components that we want to have in place.
 
And I’d say maybe more from a technical perspective, a lot of that is getting everything set up. The big thing to underlie all that too is understanding what your goals are, or having a goal. Don’t just listen to a podcast and say, “Hey, Google Ads is great. It sounds like we can make some money there. Let’s go ahead and turn it on. Let’s start spending some money.” It’s really important to understand, if you’re running ads today or if you’re doing other work, organic work, email work, what is it about Google Ads that’s going to be different from that, and how can that add to those channels and help to work alongside them? Why would you use one channel over the other? Understanding a lot of those different nuanced takes and not just, “Hey, let’s flip the switch and look for profits.” I think that’s really important.
 
Alison Smith: [9:15]
Yeah, absolutely. Everyone wants to be omnichannel, but there’s definitely a time and a place. And I like that you’re asking brands to understand and realize their goals before they just … And also their time and their commitment, before they do something like that themselves.
 
But I want to take it back to what you were saying about certain web and KPIs that you look for before you start running PPC for brands. And we’re the exact same. We won’t work with a brand, with paid media, paid social, if they don’t have a converting website. Because what’s the point? You’re just throwing money at a wall and seeing if it sticks and it likely won’t, it’s a lose-lose for everyone. So curious, when you are talking to brands that are looking to use your services, if you have any thresholds or numbers, like conversion rates, that you expect a brand to have before they should start running Google Ads.
 
Andy Janaitis: [10:23]
I’d say it’s probably a little bit less about an exact number. We can definitely look industry by industry, look at different benchmarks. Typically, if we’re in the two to three to 5% conversion rate, depending on what type of products you’re selling, what your average order values are, that’s great. We can always look at where you need to be in there.
 
But I think probably more important is just looking at some of the lower hanging fruits. We’re not necessarily the agency that’s going to come in and do a full conversion rate optimization. We’re going to redesign your whole site and figure out all the nuanced places where you could be dropping a half a percent or a quarter of a percent here or there. But there are some basic things that we know, and we always talk about them, in terms of low-hanging fruits.
 
So things like, make it very easy for somebody to make a purchase. It’d be great if nobody has to create an account before they have to go through your checkout process. That’s something we see a lot of time. Something as simple as that could be a very simple way to increase your conversion rate. Same thing with, if you have, especially in some of the purpose-driven products that we like to work with, there’s some education involved. Why is this snack food going to cost me probably double what I could get at the grocery store, because it’s organic and it’s better for you and there’s a million different reasons why, but that doesn’t necessarily shine just in the picture of the product.
 
So making sure that your website has all of that information. And the same way that you would help a customer who comes into your store. If you were trying to sell them in person, think of your website as the same thing. How are we getting somebody from walking in the front door, pulling up your website for the first time, to take all the education that they need, and ultimately getting all the way down to the bottom and being comfortable making a purchase and being able to do that without a whole lot of friction.
 
Karin Samelson: [12:20]
Yeah. I mean, we try and make it as simple as possible saying, “Hey, until you’re making X number of dollars a month in eCommerce revenue, then you can’t start paid social with us.” But I like how you are saying, “Hey, if you have consistent sales, organic sales, if you are set up for success for your customers to go through the customer journey, your email automations, all of that’s up and running, you have these goals set out, then you could absolutely start.” So what is your opinion on a good starting budget for these smaller brands?
 
Andy Janaitis: [12:56]
Definitely. It’s like one of the first questions we always get, and of course the very probably not great to hear answer is going to be, it depends. But the real factors that we look for, you got to make sure … Because we’re really going to pitch automated techniques and everything is really leaning into Google Ads, automation and machine learning algorithms, so we need to make sure that we’re feeding enough data back into that. And what that means is making sure that we’re getting enough purchases.
 
Typically, we’re looking for at least 30 to 50 … A big enough budget that our Google Ads can drive 30 to 50 purchases per month. That can be a good starting point to bring back. And you can go through some calculations, it can get a little bit more complex if you’re going to run multiple campaigns and different things.
 
But ultimately, and depending on what your goals are in terms of ROAS, but the way we really like to think about that is, hey, if we’re going to look for 30 to 50 purchases, just for ease of calculation, say your average order value is $100. So if you want 50 purchases at $100, you’re looking at a revenue of, what’s that, come out to $5,000. So if we’re looking for a starting ROAS, oftentimes that’s maybe a 2X to a 2X ROAS, so that can bring you back to your starting budget. So you’re looking for, we want to generate about $5,000 in revenue, maybe we have a 2X ROAS as our initial starting target. That’s going to say that, hey, your initial investment there should be about $2500 in that first month.
 
I would say, depending on where people are coming from and where their targets are, that’s how I would calculate it if I’m working with somebody and understand all the different nuances. If somebody’s listening to this podcast and they say, “Hey, what is the minimum? Where can I start?” Typically, I’ll just throw out, if you start around 1,500 to 2,00 a month in ad spend, that’ll be enough to start to get an idea if things are going to work or not and whether or not you’re going to be able to pull some purchases out. I wouldn’t start much lower than that. And certainly, for larger brands that are really looking to get into it and really make a push, you’re probably going to be starting a little bit higher than that, but that’s about where I would start.
 
Alison Smith: [15:12]
That budget is probably, I mean, like you said, it’s the biggest question you get asked. It’s the same for us as well. But I love how you just broke it down, goal, AOV, that’s how you figure it out.
 
My question is, so people who are brands who maybe are DIY-ing and have 1,500 to $2,000 a month to spend on their own, what are some top tips? What should they start with first in terms of keyword, shopping, all of that?
 
Andy Janaitis: [15:47]
Definitely. The beauty of Google Ads today, with a lot of the different automated approaches, is it’s gotten a lot simpler to run certain things. Now it’s important to understand the strategy and understand what you’re doing. So I do caution people, if you’re very familiar with, say, Facebook ads and you’ve been doing different types of marketing approaches and you want to dip your toes into Google Ads, then go for it. That might be an option. But if you’ve never run any ads and you don’t understand what the basics of the ad platform are, you probably want to get some help or at least read through some good trainings and figure out what you need to be doing before you jump in and spend a lot of money because that can be a big portion of your spend.
 
But as far as, for simplicity, so once you’ve gone through those phases and you kind of understand what’s happening and you know what your goals are, you’re all set up, I think the first thing is making sure that you are getting a good measurement signal. So making sure that your website is set up. Shopify luckily makes this really easy, there’s a couple of apps. The Google channel app is a super simple way just to get your Shopify site to report conversions over to your Google Ads campaign.
 
We’re going to want to focus on shopping campaigns, so when you search for something on Google, that top little carousel there with the individual product images you can click through to, in order to do that, you need to feed your product data, your images, your headlines, descriptions, all that, from your website into the Google ecosystem. That goes over to Merchant Center. So getting some of those basic piping things set up is definitely the first step. Make sure that you’re tracking conversions and you have all your product data fed to Merchant Center.
 
And then from there it’s always, start simple. What we like to do is run Performance Max, which is Google Ads’ main campaign type, that’s going to run both those shopping carousel ads as well as search ads. So that’s just in the standard headlines and descriptions that you see in your search feed. And then we typically will also run what’s called branded search.
 
And that can be great for a lot of brands where, especially once you start to reach some level of popularity where somebody may be bidding against your search terms, that will help. It’s a defensive play where we’re making sure that when a customer is coming, they’re searching for your particular product, they’re going to find their way right to your website. They’re not going to end up on one of your competitor’s sites who’s selling either a similar product. Or oftentimes we even see resellers sometimes will be undercutting the prices that you have on your own website and showing up in those search terms. In that way it can turn back what you could be doing on Google Ads.
 
Alison Smith: [18:39]
Yeah, I will say the most frustrating thing is when … And we don’t do Google Ads, that’s where Andy comes in if you’re ever needing them, but when you know go to Google and you type in your client’s name and another brand is bidding on their brand name, it’s like, ugh.
 
Andy Janaitis: [19:00]
Definitely.
 
Alison Smith: [19:01]
It’s so dirty, but it’s so good.
 
Andy Janaitis: [19:02]
Yeah. Well, it’s funny. And then people will come and say, “Oh, well, perfect. So should I be doing the same thing against my competitor? Should I run search ads on my competitor’s terms?” And typically we don’t even suggest to do that because it can get really expensive. The nice thing is-
 
Alison Smith: [19:17]
It’s like a bid war.
 
Andy Janaitis: [19:18]
Yeah. And the nice thing is, Google, if you’re running for your actual campaign or your actual brand name, Google is going to give you that search for a lot cheaper than your competitors are going to have to pay for the same search, because the quality of your match to the search query is actually taken into account. So we always say, “That’s a great reason why you should always run your own brand search campaigns, because you’re going to be able to defend your competitors and you’re going to be able to do it pretty cheaply.” It’s only a couple cents a click because they’re coming through to what’s ultimately a really good match for the search intent that the customer was displaying.
 
But on the opposite side of it, we always say, “Don’t go out there and think that you’re going to go ahead and bid on all your competitor terms, because oftentimes you’re going to be paying a lot more than your competitors are going to be paying for those same terms.” And typically, it’s not very easy to find profitability, especially as you’re starting out and you have a smaller budget, that’s not the best spend of your budget.
 
Alison Smith: [20:17]
That is a great tip. I did not know that. So just to break it down for anyone who’s not super familiar with what we’re talking about or PPC. If your brand name is, we’ll say UMAI Marketing, you can bid on the keyword “UMAI,” “UMAI Marketing,” you can extend it as well. That’s what Andy is talking about. So bidding for when someone Googles “UMAI Marketing,” that you show up first. It’s going to be an ad, a sponsored ad, but you show up first before anyone else. Is that right, Andy?
 
Andy Janaitis: [20:50]
Exactly, yep. And it’s a simple test to take. If you want to go to Google right now, type in your exact brand name and see if any competitors are bidding against it. Oftentimes you’ll find that they may be, especially locally, if you have the type of product where it’s a local chocolate company or something like that and you start saying your brand name, you might find some competitors that are bidding right against it.
 
Karin Samelson: [21:15]
So once you have your ads running for a little while and you’re getting some results in and you’re ready to optimize, what would be some top tips on optimization? Where would you start?
 
Andy Janaitis: [21:28]
Definitely. I always look to simplify and really understand what it is we’re trying to get done. The first thing to do is to look at the campaigns you’re running, look at the assets that you’re running. The nice thing in Google, you can go in and say, hey, rather than say, “This is exactly what I want my ad to say, this is the exact headline and this is the exact text that I want under that headline,” you can say, “Hey, here’s up to 15 headlines and here’s up to four descriptions that go under those.” And then Google will mix and match those. That’s what we would call assets. Same way as you can provide a bunch of different images, a bunch of different videos, and all of those assets get mixed and matched together.
 
This is where you’re going to want understand, “Okay, well what are my goals? What is my target ROAS?” ROAS being return on ad spend or essentially the revenue that you’re getting from your Google Ads, divided by the spend that you put in to get it. You want to look at your account and say, “Okay, starting at the campaign level or getting down to the ad group level or getting all the way down to the individual asset level, let me first look at areas where I’m not hitting my target.” This is why it’s important to know your target. But if I look at my account and I’m running three campaigns and two of them are above my target and one of them is below my target, then perfect. Your easy optimization is to either fix whatever’s going on with that bad campaign or to turn it off and really focus your budget into the two campaigns that are working.
 
Or you may find that, “Hey, that brand search campaign is really driving a ton of traffic and we’re getting a bunch of purchases out of that, but when I remove that from my results, I’m not really seeing good results elsewhere in the account.” And that’s where you may say, “Hey, if I just look at the account level, perfect, I’m hitting the goal that I set out for. But 90% of that traffic is people who are searching for my brand name to begin with so I don’t want to be spending that money on that.”
 
But again, that’s where you really just need to understand, before you can get to that level, you need to understand what your goal is, what you’re looking for. And then just start looking at the account, start at the campaign level and drill down level by level until you start to see what’s performing well, what isn’t performing well. Turn off what’s not performing well, and roll some additional budget into what is performing well. I’d say, obviously that’s broad and probably a little bit general.
 
Another big technical point is to really lean into the automated strategies, so make sure that you’re utilizing … In Google Ads it’s called Max Conversion value or Target ROAS bidding strategy. And what that’s going to do is basically allow, rather than say, “Hey, I want to bid exactly $3 per click,” you’re going to be telling Google, “Hey, Google, you can go out there and spend as much or as little per click as you want, but here’s my daily budget and here’s what my target is. So go ahead and optimize, based on what you know about the customer, what you know about my assets, and figure that out.”
 
Karin Samelson: [24:25]
Nice. Making it kind of easy for us. We love when that happens.
 
Andy Janaitis: [24:30]
Yeah.
 
Karin Samelson: [24:31]
Cool. Awesome. Well, thank you so much for these awesome tips. We also did want to share that Andy is a part of our Consumer Goods Growth Course, primarily to really dive into the social advertising aspect of it. So we’d love to just get your feedback on how you’re enjoying the course and anything else you’d like to share there.
 
Andy Janaitis: [24:56]
Definitely. Yeah, so we’ve been in the Growth Course for a while now, and I found it really, really valuable. As Alison mentioned, we’re really focused on Google Ads, and that’s our bailiwick. We look at digital marketing much more broadly from a strategic standpoint, but as far as implementation goes, we don’t do a ton of Facebook ads. So what we used this as a course to make sure that we understood, from a company-wide perspective, as much as we needed to know about Facebook ads to really be able to guide our customers. Was that the right decision for them, is that not the right decision? To the extent that we implement it. We typically would probably work with some great partners like UMAI to get that work done.
 
But yeah, it’s been great to … As a training tool that we use internally to make sure that everyone on the team is up to speed and understands the basics. I think what’s been great about it is it goes really from this super high strategic direction, what’s your goal? What are you going to be doing? What are you trying to get done? And gets all the way down deep into the tactics of, hey, this is exactly how you set up your Facebook account and make sure that you’re running your Facebook and Instagram ads properly. So that’s what we’ve really enjoyed getting out of it.
 
Alison Smith: [26:14]
That is great to hear. And speaking of training, if you’re a brand wanting to learn more about DIY-ing or training your marketing team on Google Ads, Andy is actually going to be hosting our next upcoming Grad Chat, which is our video series. It’s a training video series so that you can expand your marketing knowledge, continue to train your team on all marketing levers, all business levers. It’s for members who are inside of the Growth Course, so we’re super excited about that. And if you guys are interested in learning more or training your team on Google PPC, feel free to DM us and we’ll share with you how to get in.
 
But yeah, excited about that, Andy, and thank you so much for the time and all the value here. This is super awesome. Let’s close this out, and if you would like to leave the audience with how they can reach out to you, where they can find you, all that good stuff.
 
Andy Janaitis: [27:17]
Yeah, thank you for giving me the opportunity there. You can always find me on LinkedIn. I’m always there, posting content on a daily basis. Usually tips and tricks around digital marketing, broadly for eCommerce companies and specifically for Google Ads.
 
Or come on over to ppcpitbulls.com. You can book a free strategy session, that’s a 30-minute session with myself. We’ll get to know you, get to know your unique business goals, and ultimately see if there’s a good fit for us to work together. And even if there isn’t, you’ll definitely leave with some good insights as to the best next step for you to take in your digital marketing journey.
 
Karin Samelson: [27:56]
Awesome, Andy, that’s so generous. A 30-minute strategy session. If you all don’t take him up on that, you’re crazy. Awesome.
 
Andy Janaitis: [28:04]
Come on out.
 
Karin Samelson: [28:06]
Awesome, Andy. Well, thanks for your time. We can’t wait to chat soon.
 
Andy Janaitis: [28:10]
Definitely. Thank you so much for having me.
 
Karin Samelson: [28:13]
Thanks for listening to the UMAI Social Circle, you all. We’re here to support you in your CPG journey, so be sure to subscribe so you don’t miss any new podcast episodes. And while you’re at it, please leave us a review on your listening platform of choice. Shoot us a DM @umaimarketing on Instagram if you have any topics you want us to cover on new podcast episodes.
 
Alison Smith: [28:32]
And don’t forget to access our free masterclass, where we’re showing you how to create a solid marketing strategy. You can access that at umaimarketing.com/masterclass. And we’ll meet you back here for the next episode.
 
 
				
					
				
			
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10 Ways To Boost Your Social Engagement

social engagement
social engagement

Increase Your Consumer Brand’s Social Media Engagement with These 10 TIPS 

 

Social media is an essential tool for consumer brands. It’s all about connection and building community on platforms that your ideal customer spends time on.

With so many brands vying for attention on social media, it can be challenging to stand out and you might be getting frustrated with low reach and engagement… Here are 10 ways to boost your social media engagement for your consumer brand:

  1. Know your audience: Understanding your target audience’s interests, pain points, and values is key to creating content that resonates with them.
  2. Repurpose high performing content: Don’t reinvent the wheel. Take what’s performed well in the past and tweak it (change the hook or CTA or copy, etc.) and post it again!
  3. Post regularly: Consistency is crucial for maintaining engagement. Develop a content calendar to ensure that you are posting on a regular basis.
  4. Utilize keywords: Adding relevant keywords throughout your content (in the copy AND in the creatives + videos) can help your content reach a wider audience. Research relevant keywords in your industry and include them, along with hashtags, in your posts.
  5. Respond to ALL comments and messages: Community engagement is key to fostering positive relationships with your audience. This shows that you value their input and are committed to building a connection with them.
  6. Collaborate with like-minded brands: Giveaways and collabs encourage your audience to engage with your brand and share your content with their followers, too. Pro tip: make a giveaway requirement to go like 3 of your other posts. And then hit ‘em with a promo after the giveaway is over to encourage a sale!
  7. Show behind the scenes: People LOVE transparency and giving your audience a taste of BTS “real life” is oftentimes a great way to boost engagement.
  8. Monitor your analytics: Use social media analytics tools to track your engagement rates and identify what types of content are resonating with your audience and then do MORE of that, and less of what isn’t performing as well. Keep testing, always!
  9. Encourage user-generated content: UGC, such as customer reviews, content, and testimonials, can build trust and credibility with your audience. Lean into UGC as much as possible!
  10. 80/20: Lean into 80% value/entertainment and 20% DIRECT sales posts.

By implementing these ten strategies, you can boost your social media engagement and build a stronger connection with your audience. Remember, social media is a two-way conversation, so be sure to listen to your audience and respond to their needs with your content!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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March 2023 Social Trends

March 2023 Social Trends

POSTS + tiktoks

march trends

#TrendAlert – Back story: there is a trend on Tiktok and Instagram that features the original song “Dumb Ways to Die” from a mobile game. Creators have shifted this to say “Smart Ways To Live” by doing the opposite of what may cause you to die. In this case, drinking magnesium is good for ya! Give it a try by using this sound.

#TrendAlert – Use this sound to show off something that people are looking for! Example: If you are a Kombucha brand, you can say “When you are looking for a great-tasting, low and no sugar kombucha”.

march trends
    MARCH HOLIDAYS
 
  • March 1: Start of Women’s History Month
  • March 3:National Day of Unplugging
  • March 8: International Women’s Day
 
  • March 17: St. Patrick’s Day
  • March 20: International Day of Happiness / First day of Spring
  • March 29: National Mom and Pop Business Owners Day

   TRENDING REELS AUDIO

  • This is the perfect audio to showcase your product! Use it to highlight its features and what makes it perfect.
  • Use this audio and compile a montage video of your product. Show others why you’re obsessed with it! Ex.
  • This sound says ” Allow me to reintroduce myself my name is…”, use it to introduce your business/product!

   SOCIAL NEWS AND UPDATES

  • Meta is testing new Verified subscription to help creators establish their presence.
  • Instagram is no longer supporting Live shopping after March 16. (For Lives only)
  • Instagram is rolling out ‘Instagram Channels’ as a broadcast chat.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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Create More Behind The Scenes Content

content
content

Benefits of behind the scenes content

Video is the elephant in the room for any founder who hasn’t jumped in front of the camera yet!

We have spoken with so many brand leaders who are not comfortable getting in front of the camera and we completely understand. It can feel awkward and foreign but we assure you – it doesn’t come off that way to the consumer! It comes off as connection, especially if you’re interacting in an engaging way.

Here are some ideas for you to show up this week:

▪️ What are your most FAQ? Shoot a Q+A OR Green Screen Reel/TikTok

▪️ Give a behind the scenes look into your day-to-day with Stories and Reels/TikToks (This could simply look like a sped up video of you packing orders with a block of text across it.)

▪️ Share a recent win in Stories

▪️ Take a look into your past content and zero in on the highest performing posts. How can you repurpose those topics into video content that will positively serve your followers and customers?

For those of you who are more timid to get in front of the camera, here are some tips:

1️⃣ DISCOVER accounts and founders who show up often and get inspired! (We love how the founder of Poppi always shows up to share their mission and brand wins.)

2️⃣ PREPARE your shot list and write down prompts to make it easier while filming

3️⃣ PRACTICE makes progress! (No one wants to see perfection…)

And once you’ve created some founder forward video content – tag us is in the comments so we can go hype you up!!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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Spy On Your Competitors

Spy on your competitors
Spy on your competitors

Why You Need to Spy on Your Competitors to Achieve Business goals!

Here’s the tea ☕️ on how to spy on your competitors’ ads and improve your content + results…

One of the *best* ways to optimize your own ads is to spy on competitors to help you understand what they’re doing with their ad creatives + copy.

Step 1: Find competitors

If you don’t already have a list handy – you can easily find competitor brands by going to the biggest brand in your space’s Instagram and click on the little person outline with the + sign that’s to the right of the “Follow” and “Message” buttons. (This may vary depending on if your app is updated or not.) Clicking on that little icon will bring up “Suggested for you” accounts.

Create a Google Sheet and just start listing all of these brands, their Instagram + TikTok handles, their website URL, and any other relevant information.

It’s extremely important to know exactly who your competitors are, big and small, and keep tabs on what they’re up to!

Step 2: Competitor spying 

It all goes down in the Facebook Ads Library AND the TikTok Creative Center! You’ll actually get to see every campaign your competitors are currently running!

For TikTok ads – you’ll want to add in parameters to look at US-based, eCom businesses to get inspired!

For Facebook Ads – you’ll want to search for a specific competitor.

We are looking a lot of times, at the biggest brands in your space – and we’re learning from them, because they most likely have spent thousands to millions of dollars testing and finding what is resonating with their audience and getting the most conversions. So we’re going to use what they’ve been testing and creating to get started on the right track quicker!

Take note of:

What types of creatives they’re running? (Are they mostly video or images, or what ration of each? Are they using UGC, testimonials, native looking ads, or are they highly designed?)

What kind of copy they’re using? (What pain points are they addressing and solving for? Are they offering any discounts, if so what is the %? Are they using long or short copy, etc.)

Where are they sending people? (Are they sending to their product collection page, or are they sending to a particular product? Or are they sending to a separate landing page?)

What are their longest-running ads? (Meaning they’re likely high converting!)

And that’s it! Keep on spying 👀 and get those ads optimized!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!