Tag: Umai Marketing

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September 2026 Social Trends

social trends

September 2026 Social Trends

INSTAGRAM + TIKTOK

social trends

Girl Grip Challenge – Grab your coworkers and show what everyone’s holding onto throughout the day. A simple, relatable trend that’s easy to customize for your team.

social trends

 SEPTEMBER HOLIDAYS

  • September 6. Read a Book Day
  • September 7. Labor Day
  • September 11. National Day of Service and Remembrance
  • September 12. National Video Games Day
  • September 21. International Day of Peace
  • September 22. First Day of Fall
  • September 27. World Tourism Day
  • September 30. International Podcast Day

TRENDING AUDIO

  • EASY: Countdown to Something Big – Build excitement around an upcoming trip, launch, event, product drop, or anything your team is looking forward to. No need to use the CapCut template if you don’t want to!
  • EASY: Girl Boss Energy – Show off what you’re building, your career journey, or the difference between what you thought you’d be doing vs. what you actually do.

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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August 2026 Social Trends

august trends

August 2026 Social Trends

INSTAGRAM + TIKTOK

august trends

Worth every penny – Share the things that are worth every penny to you and your audience — whether it’s your favorite tools, products, non-negotiables, or daily rituals. It’s simple, relatable, and easy to customize.

Expectation vs. Reality. Use this trending audio and show what people think your brand or job looks like versus what it actually looks like. It’s a fun way to bust myths, share behind-the-scenes moments, or laugh at common misconceptions.

august trends

  AUGUST HOLIDAYS

  • August. Back to school
  • August 8. International Cat Day
  • August 9. National Book Lovers Day
  • August 15. National Relaxation Day
  • August 19. World Photo Day
  • August 20. National Lemonade Day
  • August 26. National Dog Day
  • August 26. National Women’s Equality Day

TRENDING AUDIO

  • EASY: Main Character Walk Channel main-character energy with an exaggerated power walk. Perfect for product launches, coffee runs, team entrances, or any moment you want to make feel bigger.
  • MEDIUM: “What sound does it make?” Ask your team what sound something makes, then reveal the real answer. It’s a simple, long-standing trend that’s perfect for showing off your brand in a fun, relatable way.

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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July 2026 Social Trends

july trends

July 2026 Social Trends

INSTAGRAM + TIKTOK

july trends

MAIN CHARACTER ENERGY: Use this audio to give your brand its spotlight moment. Pair it with aesthetic product shots, behind-the-scenes clips, or team moments.

LITTLE THINGS, BIG FEELS: Use this trending audio to highlight the moments that make your brand worth remembering. Think happy customers, team wins, community moments, behind-the-scenes, or the everyday details that bring your brand to life.

july trends

   JULY HOLIDAYS

  • July 4. Independence Day
  • July 7. World Chocolate Day
  • July 15. Give Something Away Day
  • July 17. World Emoji Day
  • July 18. World Listening Day
  • July 19. National Ice Cream Day
  • July 30. International Day of Friendship

TRENDING AUDIO

  • EASY: Mid-Year Recap – Wait… we’re already halfway through 2026? Use this audio and CapCut template to quickly recap everything that’s happened so far this year.
  • EASY: Before & After Glow-Up! A fun before-and-after trend. While creators are using it for gym progress, brands can easily adapt it for launches, rebrands, glow-ups, or showing how something has evolved. Example here.

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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June 2026 Social Trends

June 2026 Trends

June 2026 Social Trends

INSTAGRAM + TIKTOK

June 2026 Trends

NEARLY KILLED YOU: Use this original audio to show the chaos, pressure, or a “this almost broke me” moment. Think: setting up your Expo West booth, an all-day demo, or new product launch.

HOW IT FEELS WHEN…: Use this sound to dramatize *ridiculous* silver linings or little wins. Ex. “the 3pm h-anger leaving my body while I consume [your product].”

   JUNE HOLIDAYS

  • June 5. World Environment Day
  • June 6. National Donut Day
  • June 8. National Best Friends Day
  • June 14. World Blood Donor Day
  • June 19. Juneteenth
  • June 21. Father’s Day
  • June 21. First Day of Summer
  • June 21. International Yoga Day
  • June 21. World Music Day
  • June 21. National Take Your Dog to Work Day
  • June 30. Social Media Day

TRENDING AUDIO

  • EASY: Use this audio. This trend just needs a photo and a relatable punchline. Scroll through the audio for a lot of different inspo.
  • HARD: We LOVE a goofy transition video like this one by Jetts Windows. If someone on your team is down for the dramatics, this trend is an attention-grabber. Example here. Long live Judy, her pancakes, and her SMM for making this style of content so popular.

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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May 2026 Social Trends

May Trends

May 2026 Social Trends

INSTAGRAM + TIKTOK

may trends

BIEBER FEVER ENERGY: Use the original audio and hook it to your product. Think obsession, hype, can’t-get-enough moments. Quick, clever, and not overdone.

EVERYTHING HALLELUJAH: Use this audio, one clip, stack your wins. Add text ending in “hallelujah” for quick, relatable moments—big or small. Simple, punchy, repeatable. Sorry for 2 Bieber trends – but Coachella JUST happened, okay?!

may trends

   MAY HOLIDAYS

  • Mental Health Awareness Month
  • May 1. International Workers Day
  • May 4. World Laughter Day
  • May 5. Cinco de Mayo
  • May 10. Mother’s Day
  • May 12. International Nurses Day
  • May 15. International Day of Families
  • May 25. National Wine Day
  • May 25. Memorial Day
  • May 27. Sunscreen Day
  • May 28. Hamburger Day

TRENDING AUDIO

  • EASY: Use this audio with some founder forward, relatable content. Think: “hyping myself up for launches”, “hyping myself up for Monday”, or even just “hyping myself up to survive my inbox.”
  • EASY: Use this audio to highlight that relatable “I’m here, but also mentally somewhere else” work mode. Ex. POV: I just finished lunch but I’m ready for [your snack product].

   SOCIAL NEWS AND UPDATES

 

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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April 2026 Social Trends

April 2026 Social Trends

INSTAGRAM + TIKTOK

april 2026 trends

FAVORITE PLACE FEELS: Use this audio with the “What’s your favorite place?” copy overlay, then cut to shots that show the people who make your business possible (ex. employees, customers, the UPS guy etc.). These clips can be random b-roll, people smiling at camera, anything that shows off your community!

AH-HA MOMENT: Use this audio to capture a quick realization or “lightbulb” moment. Start with a simple, relatable setup and add the ah-ha moment as copy overlay – whether it’s discovering how your product solves a problem, a funny truth about your audience, or a behind-the-scenes realization.

   APRIL HOLIDAYS

  • April 1. April Fools’ Day
  • April 4. Walk to Work Day
  • April 5. Easter
  • April 6. National Carbonara Day
  • April 7. World Health Day
  • April 10. Siblings Day
  • April 11. National Pet Day
  • April 21. World Creativity and Innovation Day
  • April 22. Earth Day
  • April 23. World Book Day
  • April 30. International Jazz Day

TRENDING AUDIO

  • MEDIUM: Use this audio to ride the Hannah Montana waves and show your dual life as a founder and a business owner. Compile short clips of daily life both in and out of the office.

 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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March 2026 Social Trends

social trends

March 2026 Social Trends

INSTAGRAM + TIKTOK

social trends

CAN’T QUIT YOU: Use this audio with a clip showing you putting away your and you keep going back for more. Ex, “when you say you’re going to stop opening and closing the pantry tonight but you just going back for more.”

HEAD STACK: Use this audio with a quick, no-effort clip showing your product balanced, stacked, or casually being held on your head. (Go look at the audio link and see examples of families piling atop each other to understand the play on this trend.)

social trends

   MARCH HOLIDAYS

  • March 1 – World Compliment Day
  • March 7 – National Employee Appreciation Day
  • March 8 – International Women’s Day
  • March 17 – St. Patrick’s Day
  • March 20 – First Day of Spring
  • March 22 – World Water Day
  • March 23 – National Puppy Day
  • March 25. International Waffle Day

TRENDING AUDIO

  • EASY: BTS, Use this audio to show what running a social account really looks like behind the scenes. 
  • EASY: Use this audio with the defeated monkey CapCut clip and add on-screen text that calls out everyday work pain. Perfect for Mondays, flop campaigns, missing your work bff, or any “why am I here” moment.
 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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February 2026 Social Trends

2026 trends

February 2026 Social Trends

INSTAGRAM + TIKTOK

trends 2026

HOW IT FEELS WHEN…: Use this audio with a slow‑mo or funny clip showing your team, yourself, or even your product “checking out early for the weekend.”

WHEN THE VIBE IS KILLED…: Use this audio to highlight those tiny (or not-so-tiny) moments that make your audience internally scream. Screen record the end moments of the video clip so that you can add it to the end of your video as well.

   FEBRUARY HOLIDAYS

  • Black History Month
  • February 9 – National Pizza Day
  • February 13 – Galentine’s Day
  • February 14 – Valentine’s Day
  • February 17 – Chinese New Year
 
  • February 17 – Random Acts of Kindness Day
  • February 20 – Love Your Pet Day
  • February 28 – National Skip the Straw Day

   TRENDING VIDEO AUDIO

  • EASY: Use this audio to show a montage of BTS clips of you creating content for your brand. Make it an opportunity to build that know-like-trust with your audience. Example here for SMMs.
  • EASY: Use this audio to show a simple before-and-after process. Ex for a food brand: “from raw ingredients → the snack you’ve been craving.”
 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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January 2026 Social Trends

January 2026 Social Trends

INSTAGRAM + TIKTOK

How life sounds when…: Use this audio with a slow-mo video of someong enjoying your product. Add text overlay, “How life sounds when you’re [niche benefit]”. Ex. “how life sounds when you’re getting 120g of protein a day”

If you knew me: Use this audio with a short clip of your product in use and list out all the positive traits. Or if you’re founder forward – add some interesting facts about you and you’re favorite things over a photo.

   JANUARY HOLIDAYS

  • New Year’s Day
  • January 3 – International Mind-Body Wellness Day
  • January 19 – Martin Luther King Jr. Day
  • January 20 – Cheese Lovers Day
  • January 24 – International Education Day
  • January 25 – Opposite Day

   TRENDING VIDEO AUDIO

  • EASY: Use this audio and make a video slideshow of your products in use. Example here.
     
  • EASY: Use this audio and share a “life’s too short” moment. Ex for a spice brand: “life’s too short to be under seasoning your food every day”
 
 
 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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November 2025 Social Trends

November 2025 Social Trends

INSTAGRAM + TIKTOK

Trends

I’m kinda busy: Show us a day in your life as a founder or entrepreneur. Create a video montage of all the things you’re doing (meeting, packing, creating, testing, driving, yapping, eating, etc.). Audio and other examples here.

Hold and scroll carousel: More brands are using this technique to reveal new products or exciting announcements. Love how Bala used it here, and also how we used it for our client Chung’s here (back in May…). FYI this only works on mobile.

Hold the dots and scroll

  NOVEMBER HOLIDAYS

  • National Native American Heritage Month
  • November 11 – Veterans Day
  • November 13 – World Kindness Day
  • November 27 – Thanksgiving
  • November 28 – Black Friday
  • November 29 – Small Business Saturday

   TRENDING VIDEO AUDIO

  • EASY: Use this audio to show how far you or your brand have come. Make it a carousel (2 slides) for ease.
     
  • Easy: Use this audio and show your product in use. Add text overlay, “How often do you use/consume [your product]?” Example here.
  • Easy: Show us a winning moment or a great view you’ve had with this audio.

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!