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September 2023 Social Trends

September 2023 Social Trends

POSTS + tiktoks

#TrendAlert – Use this sound to show the top FAQ your brand gets, then answer it! A few ideas include: 

1. Where can I learn more about [your product]?

2. What are the benefits of using [your product]?

Don’t know your top FAQ? Be sure to check your comments + DM’s to get inspo!

#TrendAlert, CapCut Template – Use this audio and this CapCut Template to show how happy using your product makes you feel! Ex Caption: POV: Me when I open my first bag of [insert your product]. See an example.

    SEPTEMBER HOLIDAYS
 
  • September 1: National Food Bank Day
  • September 4: Labor Day
  • September 6: National Read a Book Day
  • September 11: International Chocolate Day / National Peanut Day
  • September 15: Hispanic Heritage Month Begins
  • September 29: National Coffee Day

   TRENDING VIDEO AUDIO

  • Use this audio for background music to show off your product or a compilation of photos or videos from your camera roll
  • Use this audio to show off how good your product pairs with other products [EX: Puffs with Ice Cream!]
  • Use this audio to highlight product features [EX: Busting myths, stating that it doesn’t have toxic ingredients, etc]

   SOCIAL NEWS AND UPDATES

  • Instagram releases a new music feature
  • Beware of this “Meta Support” Scam
  • Threads is launching a new way to see liked posts
  • TikTok is testing full lenght podcasts 

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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August 2023 Social Trends

August 2023 Social Trends

POSTS + tiktoks

#TrendAlertCreators are using this audio and this CapCut Template to showcase their recent camera roll. Use this trend to show pictures of your products in different backgrounds (ex: at a park, on a hike, etc.) Or, use this template to showcase the different SKUs in your product line.

#TrendAlertCreators are using this audio to show what they have been obsessed with lately.

Use it as a product feature; this can look like a video of your product in different settings or videos of different SKUs in your product line.

    AUGUST HOLIDAYS
 
  • August 8: International Cat Day
  • August 9: National Book Lovers Day
  • August 15: National Relaxation Day
 
  • August 19: World Photo Day / World Humanitarian Day
  • August 26: National Dog Day / National Women’s Equality Day

   TRENDING VIDEO AUDIO

  • Use this audio to show how you unwind from a long day. Ex: Us getting another bag of [your product].

  • Use this audio as a comeback when someone says they haven’t tried your product. Tip: add the benefits of your product in caption.

  • Use this audio to showcase what sets your [ product / brand ] apart from the rest.

   SOCIAL NEWS AND UPDATES

  • Meta’s Threads app introduces a following tab.

  • TikTok rolls out text-based posts in-app.

  • You can now add up to 3 collaborators in IG Collab posts.

  • TikTok launched a new way to refresh your For You Page (FYP).              

 

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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How to Execute Killer Holiday/BFCM Promos

promos
promos

How to Execute Killer Holiday/BFCM Promos

 

Turkey Day is right around the corner (YES, in the marketing world it is!), so it’s time to start preparing a killer Black Friday, Cyber Monday (BFCM) marketing plan. That’s right – it’s not too late to improve upon any existing plans you have in the queue or start a campaign from scratch.

And instead of winging it, we want to make it easy for you. We’re going to walk (or Turkey Trot) you through step-by-step on how to decide on your promo offer AND how to execute it.

Let’s get right into it!

How to decide on your promo offer:

 Step 1:  Test promo offers ahead of time for big sales seasons  

  • Don’t start with a Black Friday promo offer cold turkey! We don’t recommend testing new offers on Black Friday/Cyber Monday. Testing a new offer can be a hit or miss, so do it ahead of time! For example, if you want to run a tiered offer for BFCM, we’d highly recommend testing a smaller threshold offer during a different holiday sale (for example:  Labor Day) to determine which tiers would work best. Then, you can replicate the offer later on with different pricing thresholds. 
    • If you have a new business and don’t have much sales data to work off of, you can start with building email leads and test segmenting offers. To determine what’s going to work with your audience you can run an email A/B test with a % off offer vs. a $ off offer. The winner of this test can help you determine which type of offer would be good to move forward with.

Step 2: Determine your Promo Profit 

  • In order to give your customers a juicy discount, you’ll need to determine your Gross Profit Margin first. To get this, use the formula: (Net Sales – COGS) / Net Sales. Then, you’ll need to pull your average order value (AOV). Once you know your Gross Profit Margin and AOV, you can play with various offers such as percentages or dollars off and see which offer will fit within your profit margins. 
    • If you don’t have a true idea of what your AOV is, you can instead base this profit margin off of COGS alone to help determine what’s doable for your brand.

How to execute:

Step 1: Set clear goals (and debrief from last year’s promos)

  • It’s so important to look back at your previous promos (if you ran them) to see how they performed and what you can improve on. During debrief from last year’s promos, we found that our top performing promos are:
    • Tiered
    • Bundles
    • Free gift w/ purchase
    • Seasonal, small-batch, and limited edition offerings 
  • We set primary goals of a percentage increase in YoY sales and secondary + tertiary goals (that help us reach our primary goal) of:
    • Increased AOV % via ads
    • Increased ROAS % via ads
    • Increased email revenue %
    • Increased email CTR %

Step 2: Make an irresistible offer

  • Don’t forget a vital step BEFORE you deliver your irresistible offer… SERVE your audience!! Give them value, establish trust, and provide the best user experience possible, not just once, but in the months leading up to your big promos. Then you can hit ‘em with that juicy promo! (See Step 1 for promo ideas!)
  • Consider an early bird campaign because:
    •  1. People love feeling like they’re VIP/getting something exclusive and
    •  2. Get those sales in before folks get picky with where they’re spending their money.
  • Research and decide on your web stack or web apps that you’ll need for the promo.
    • Examples: an announcement bar, a cart upsell app, a sales page builder, etc.
      • If you’re running a tiered discount, try this helpful Shopfiy app: Tiered Discounts– it does operate using codes but it applies it to the cart automatically and stacks to create awesome tiered discounts.
        • We’ve found that the mid-tier code usually gets the most redemptions and the higher and lower tier codes aren’t used as much – this can help with AOV if your pricing thresholds are set higher!
      • For bundle discounts, we like to use Bundler – this allows you to create mix & match bundles AND stack discounts on top of them.

Step 3: Create scroll-stopping content

  • Give someone a reason to stop and read/watch your content! Use bold colors and clear headlines that detail the main reasons why someone would want to take advantage of the offer.
  • Draft up several emails, social posts, and social ads to support the promo campaign (the amount of each will vary depending on your audience size and what you’re currently doing).
  • Another thing to consider is how the offer is presented. This can make or break the potential of getting a sale. For some, 15% off is less attractive than a $ off offer! Testing, like we mentioned, will help you determine what your audience responds best to. 
  • Creating a sense of urgency is also the tur-KEY (When will we stop with these? It’s hard to say.) to your promo messaging! Someone is more enticed to buy if they know a sale ends in 24 hours vs. a week long sale. Keep hyping that scarcity and time limit until the sale is gone for good! 
  • An app like Countdown Timer Ultimate can really get the message across that this sale is ending SOON! Add this to your main website page, cart, and product pages to create that sense of urgency.

Step 4: Test everything!

  • Ensure that your website is optimized, and fast! You can run a speed test (for free with Google’s PageSpeed Insights) and install an app, like Lucky Orange, to see if there are any site issues that could bring down your conversion rate.
  • Audit your email automations, ad campaigns, and social to ensure that everything is firing correctly & email deliverability is good, ads are optimized, and social bio descriptions are optimized for search and clicks to website.
  • Make sure your promos are SIMPLE and CLEAR! 
    • Provide your audience with promo details when applicable (start and end date, codes needed, products included, etc.) Try to utilize automatic discounts or sitewide sales at a static discount to avoid the probable misspelling or user error that comes along with using promo codes.
  • Test the checkout flow and press GOOOO!

By implementing the strategies above, we increased sales 80% YoY for a beauty brand we work with and we’re looking to make some more gravy this year!

If you’re looking for even more tips and tricks to make your holiday promos the best ever, our *new* BFCM Kit makes it easier for your business to have its most profitable holiday promo yet! The BFCM Kit includes social, ads, and email templates, promo checklists, and a total BFCM execution plan.

Let’s make Q4 the best sales quarter yet (without all the stress)!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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July 2023 Social Trends

content

July 2023 Social Trends

POSTS + tiktoks

#TrendAlert –

Many combine this audio with 2 TikTok Filters: Bold Glamour Effect + Striking Face Effect to show: “How I think I look VS. How I actually look”. You can use this trend with your products! Example:

How I think I look eating [Product] VS. how I look.

#TrendAlert

This trend includes audio that says: “Vibes are always happening, here is a vibe…here is a vibe”.

Use this audio to showcase the variety of products or the different ways you would use your product.

    JULY HOLIDAYS
 
  • July 4: Independence Day
  • July 7: World Chocolate Day
  • July 11-12: Amazon Prime Day
  • July 16: National Ice Cream Day
  • July 17: World Emoji Day
  • July 27: National Intern Day

   TRENDING VIDEO AUDIO

  • This audio is great if you are looking for upbeat background music. Example
  • This audio says “The Problem is this… I can eat like 5 of these back to back”. Use it for your products!
  • This audio is great for background music, or you can utilize it when sharing a list. Example.
  • This audio is great to use in the background while you show BTS content or your products.

   SOCIAL NEWS AND UPDATES

  • Instagram is testing a new AI Chatbot experience in DMs.
  • Instagram will now allow users to download Reels directly in app.
  • 5 tips to optimize your IG Broadcast Channel
  • TikTok launches interactive add-ons to drive engagement in promotions                
 

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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Listicle of Our Favorite Holiday Promos

Listicle of Our Favorite BFCM and/or Holiday Promos

Holiday planning in July? You betcha! July is a GREAT time to start planning a successful holiday promo execution! Q4 can be a stressful time for everyone looking to wrap up the year strong, so we want to help get you started (early!!) on executing your perfect Black Friday Cyber Monday (BFCM for short) or holiday promotions.

Where to begin? We got you! 

Step 1: Set clear goals (and debrief from last year’s promos if you ran them)

Step 2: Make an irresistible offer

Step 3: Create scroll-stopping content

Step 4: Test everything!

Now to get your ideas flowin’ we’ve listed some real life examples of CPG brands that executed some killer holiday promos.

MaryRuth’s Organics: A straightforward BFCM campaign!

MaryRuth’s Organics has some quality e-commerce focused marketing… If you haven’t already, scour their website, sign up for the email + SMS, check out their ads in the Facebook Ads Library, follow them on social, and take a look at the robust work they do with affiliates and influencers. Guaranteed you’ll learn something!

In 2022, they employed a straightforward 25% off sitewide discount and sent emails daily. Outside of the 25% off sitewide – they boasted UP TO 30% off sitewide in all subject lines and some headlines to promote their discounted bundles. Bundles are great for increasing AOV and promoting during holiday shopping since it allows people to try multiple different flavors and/or products (or share the variety with their loved ones).

4 email subject lines:

Email 1:

Email 2:

Poppi: CANCEL Black Friday (but not really at all)

Poppi put a little spice on their BFCM promo by saying they were CANCELING it. But not really because the founder explains in this video posted on Tuesday, November 15 (Black Friday was on November 25) that they’re still providing a sale but making it *exclusive* to email and SMS subscribers… More sales AND more email + SMS opt-ins? YES, please!

But then, to no one’s surprise, they still did a Cyber Monday 30% off deal.

Important note: you can see from some of those comments that Poppi didn’t complete our “step 4: test everything” well enough… Looks like the instructions on how and where to get the 30% off for Cyber Monday weren’t clear and that likely lost them some sales (and created more customer service inquiries than expected). Don’t forget to include all terms in your marketing assets, test the promo on your own website (and have others test it, too), and make it as EASY as possible for people to purchase!

OUR PLACE: Give back while getting sales.

If you’re a brand that has several sales a year and you’re not keen on sharing an additional discount during BFCM, consider a Giving Tuesday campaign like Our Place did last year!

For every purchase made on their site from Giving Tuesday (November 29) through the end of the year, they donated meals through three different food banks. Not only are they living up to their mission of “connecting across the kitchen table” – they’re also getting those sales.

The holidays are all about giving – and if you have a really strong community and a lot of retargeting opportunities (retargeting your leads and audiences who *already* know your brand via channels like email + advertising) – then a campaign like this can be quite the money maker.

Ritual Supplements: Keep the party going through the New Year! 

The holiday season + new year is HOT for people focusing on their wellness, and Ritual jumped on that by sharing back to back promos.

They launched their BFCM deal early (November 18, the friday before Black Friday) and promoted bundling (again, to increase that AOV! ← which is great for established brands but may be harder for emerging brands that don’t have an established sales and customer base yet). They offered 40% off when someone bundled with one of the SKUs, which also likely helped drive trial to one of their newer, popular products, Symbiotic+! 

Then on *actual* Black Friday through Cyber Monday – they posted daily to promote the bundle deal utilizing Reels (for potential higher reach) + a meme.

Butttttt it doesn’t end here!

On Christmas day, Ritual took a break with a “BRB post”, but came back swinging on the 26th with their New Year’s 30% off sale to promote new subscriptions! Keepin’ those good vibes and sales going.

 

Trouva: Create a gift guide
“Gift guide themed emails see a 48% higher transaction rate than purely promotional emails,” (Campaign Monitor). This!

Put together a compelling gift guide based on any number of details, like gender, price point, or product color. Don’t forget to have fun with it to set your post apart from the crowd! Here’s a short list of some of our favorite gift guide titles from PopSugar:

“13 Unique Gift Ideas For the Dad Who Says He Wants Nothing”
“30+ White Elephant Gifts So Cute, Everyone Will Be Fighting Over Them”
“Psst, Santa — All We Want For Christmas Are These Sweet Treats From Target”

Here’s an example from Trouva (a curated marketplace for brick and mortar independent shops) of a gift guide based on sustainable products.

Trouva

Cards Against Humanity: Make a statement

Okay – this one’s a little crazy, but hear us out!

Back in 2013, Cards Against Humanity took the opposite approach to BFCM. Instead of decreasing their prices, they increased them by $5 across the board.

Cards Against Humanity

“Amazon [was] hesitant, but green-lit the price-rise and sat back incredulous as the card game’s sales actually increased year-on-year. The ‘sale’ was widely shared on Twitter and Tumblr, was the top post on Reddit and was widely covered in news outlets the world over,” (Our Social Times).

amazon data

———

It’s the mostttttt wonderful time of the year* why not make it even better by watching more SALES roll in. 🤑

And if you’re ready reading this and are HYPED to kill your BFCM or holiday promos but need help executing – book a call with us HERE to see how we can help you! 

We only have THREE agency spots available for new clients in Q4 – so book a call ASAP if you’re wanting to see those sales 📈.

Any questions? Drop ‘em in the comments for us!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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June 2023 Social Trends

June 2023 Social Trends

POSTS + tiktoks

june trend

#TrendAlert – This audio says “Monkey covering eyes emoji”. The actual emoji is sometimes used as a blushing, shy, or hiding emoji, so you can use this audio in many ways!

Ex 1: Who ate all the [insert your product]?

Ex 2: Screenshare a review that says your products are the best.so

#TrendAlert, CapCut Template – Use this CapCut template with this audio to show something you love and are passionate about! You can also hop on this trend by using the audio only and not the CapCut Template! See an example.

june trend
    JUNE HOLIDAYS
 
  • June 1: Pride Month
  • June 5: World Environment Day
  • June 8: Best Friends Day
  • June 11: Children’s Day

 

  • June 18: Father’s Day
  • June 19: Juneteenth
  • June 21: Summer Solstice
  • June 30: Social Media Day

   TRENDING VIDEO AUDIO

  • Use this audio to showcase a close up of one of your products in action. Here’s an example.
  • This audio is great to use in the background while you show BTS content or your products.
  • Use this audio to show everyone what you are obsessed with! Yes, your products count. 😉
  • Use this audio to show something that puts you in a good mood. Here’s an example.

   SOCIAL NEWS AND UPDATES

  • Third-party scheduling apps, like Later, will soon be able to schedule Instagram Stories.
  • Sprout Social compiles the ~best~ times to post on social.
  • You can now use GIFS on Instagram’s comment section.
  • YouTube is retiring YouTube stories in June.                  
 

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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How to quickly and easily create social media content for your brand

content
content

How to quickly and easily create social media content for your cpg brand

We know that building a community on social media is important to building a brand, and that creating content that builds know, like, trust (KLT) with your audience is the best way to do it. We also know that it can be a pain in the a** to create content on a consistent basis…

What’s not so widely known are the tactics that you can implement to more quickly and easily create social media content that’s going to help in building that community.

We know you’re busy – so let’s get started:

    1. Start with a strong brand and know exactly who you’re talking to with your content. 
      • What are your brand’s values? What do you want your brand to represent? What problems are your products trying to solve? What’s your unique value proposition? Who is your ideal customer? What are their needs/wants/desires? Once you have a clear understanding and answers to these questions, you can start to create content that reaches the right people AND performs!
    2. Keep it short and sweet whenever possible.
      • People are busy, and that includes you AND your customers. Don’t spend time planning out robust video production or crafting 400 word social copy. But of course, lean into your skillset. Do you have copywriting skills and can whip up keyword rich copy with a snap of a finger? Then go for it!!! Do you have a media background and you find joy in crafting attention grabbing videos? Then work your magic!! But if you don’t, stick to the basics whenever possible.
    3. Repurpose and refresh high performing content.
      • Creating ALL of your content from scratch is time-consuming. Instead, repurpose and refresh your existing high performing content, and often. Take a look at your analytics from the last 6-12 months and identify the posts that were highest performing (by engagement) and aren’t promo, giveaway, or holiday specific. Test reposting them as is (same video, copy, everything!), test reposting them with a few tweaks (updating copy or adding trending audio, etc.), or refreshing them completely by utilizing the theme and bones of the post but refilming it and updating the copy. Test ALL of these things and see what performs, and then keep doing it.
    4. Stay up to date with the latest industry trends and news by following resources that do all the hard work for you!
      • For example, make sure you’re following our FB Group for the latest industry news and content inspiration and bookmark resources like this and this which populate this week’s trends for you!
    5. Stay organized with a content calendar.
      • A content calendar helps keep you accountable, helps you plan, and helps you stay organized. Plan out those posts and let’s get it done!! Need a template? You can find one here.
    6. Use tools and software to work smarter, not harder.
      • Use our caption, video, and Canva templates to make crafting content a breeze and cut down on your creation time by at least 80%. Use CapCut to jump on trending video content, Splice for easy video editing, and a teleprompter app whenever you have a script written out and don’t want to do 20 takes to get it right. It will also be easier on you to use a content scheduling software to queue up your content.

Follow these tips and see how much faster you’re able to create content. Don’t overthink it! You don’t have time for that.

Here are some content examples that you can create for your CPG brand on a recurring basis:

1. Behind-the-scenes content.

    • Give your audience a glimpse into your company culture and how your products are made. This type of content is a great way to build that know, like, trust!

2. User-generated content (UGC).

    • Show off your products in “real-world” settings so that your customers can visualize how they would look while enjoying your products.

3. Product highlights and educational content.

    • Share tips and advice on how to use your products, as well as education on why your product is better than the rest. Think of all the ways you can add value to your customer’s life and position yourself as an expert in your niche.

4. Promo and/or retailer content.

    • Announce new products, sales, and promotions, as well as new retailers you just got into. This type of content is a great way to drive traffic both to your website and in-store.

5. FUN stuff.

    • Memes, trending content, relatable Tweets, the list goes on… And you can make all of these into Reels, too. Slap a relatable Tweet onto a 1920×1080 frame, add trending audio, and call it a day!!

BONUS SECTION! (Because we can’t help ourselves and want to give you ALL the tips to making content more successful…)

Here are some additional tips for creating content that reaches more people:

✅ Tell people what you want them to do in your captions and creative.

  • Strong hooks and calls to action are SUPER helpful in getting someone watching or reading your posts to do what you want them to do:
        • Example hook: “3 things you NEVER knew about x”
        • Example CTA: “Follow us for more tips!”
      • For a list of the best hooks and CTAs for your posts – check this resource out

✅ Use relevant keywords throughout your content. 

    • Think: “What would people need to Google/search for my brand to pop up?” and utilize those keywords all over the place – in your captions, in the copy overlay on your videos, and (don’t skip this part!!!!) in your Instagram “headline”. You see where it says, “CPG Marketing Agency & Course” instead of listing our agency name? Well that little edit to our bio landed us a discovery call with one of the biggest brands we’ve ever worked with because they went to Instagram’s search function and searched for “CPG Marketing Agency”… Don’t sleep on the keyword rich headline and copy, y’all!

✅ Collab with like-minded brands and/or influencers.

    • Make a list of brands and/or influencers that you LOVE and resonate with and that you believe must have an audience that closely resembles your customer avatar. Use the Instagram “collab” tool and reach new audiences with this mutually beneficial tactic.
content

✅ Run giveaways. 

  • Pro tips to make your giveaways better performing:
    • Boost them over the course of 3-5 days (can be as little as $20!)
    • Partner with like-minded brands (use same tips as previous bullet)
    • Do “internal giveaways” where you choose a high value prize that your audience would love (ex. You’re a chicken nugget brand and you choose an air fryer as a high value prize) and run a giveaway to encourage folks to follow you for a chance to win
    • Make a giveaway rule to “like 3 of our other posts” to increase engagement and encourage the algorithm serve your content more often (This tip is *mostly* speculation but we’ve personally seen great results with this with dozens of accounts).

Okay, y’all – you now have the tools to quickly and easily create social media content for your brand. Don’t forget: building a strong social media presence and community takes time. Don’t expect overnight results (regardless of what all those “social media gurus” say). There is NOT a one size fits all approach and every single brand and budget is different. 

Focus on staying consistent with content and building know, like, trust. YOU GOT THIS!

And if you want a toolkit that will guarantee easier content creation, you need:

The Consumer Goods Social Media Marketing Kit!                                    Done for you templates and tools to make content creation quicker and easier

It includes:

  • 50 Canva templates – Add your brand elements to our high performing Canva templates and start publishing content like the consistent, skilled marketer we know you are!
  • Reels + TikTok Video Recipes – We’ve done all the pre-production for you, simply use our step-by-step “recipes” to curate high performing video content!
  • 30 Reel hook ideas – Having trouble getting people to stick around on social? Try out these hooks to stop the scroll and increase watch time.
  • 20 social media CTAs – Tell your audience what you want them to do – and watch your analytics improve right before your eyes…
  • 30 social post captions – Ready to post but taking way too long drafting the copy? Use these caption templates to cruise through your copywriting.

If you’re a brand owner or social media marketer constantly asking yourself, “What the h*ck am I going to post today!?”, then the Social Media Marketing Kit was consciously created just for you.

We’ve analyzed the top-performing social posts and high-converting copy from hundreds of accounts, to create this comprehensive kit.

That way you can spend less time STUCK and more time delivering show stopping social content that builds community and increases engagement.

Let’s get social!!!!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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May 2023 Social Trends

May 2023 Social Trends

POSTS + tiktoks

may trends

#TrendAlert – Use the Photo option on Tiktok to upload 3 pictures of your product to this audio. Add overlay text to each photo. Example: Photo 1: Had yesterday Photo 2: Had today Photo 3: Will probably have tomorrow

#TrendAlert – CapCut Template Use this CapCut template with this audio to showcase something that you said you wouldn’t do but are doing it anyway. Example: Me 10 min after saying I don’t need any more [x] with a photo overlay of either your product’s website order page or the grocery store aisle with your product.

may trends
    MAY HOLIDAYS
 
  • May 1: AAPI Heritage Month
  • May 4: Star Wars Day
  • May 5: Cinco de Mayo
  • May 6: National Beverage Day / National Nurses Day
 
 
  • May 10: Small Business Day
  • May 14: Mother’s Day
  • May 17: Walnut Day
  • May 28: World Hunger Day
  • May 29: Memorial Day

   TRENDING REELS AUDIO

  • Use this audio to film your day in the format of a Wes Anderson film. Example
  • Use this audio to show the products you’re passionate about!
  • Use this sound to showcase the variety of your product line! Example (Warning: NSFW lol)
  • Summer is nearly here! Use this audio to show clips of your product that give off summer vibes!

   SOCIAL NEWS AND UPDATES

  • Snapchat integrates ChatGPT elements in-app.
  • Instagram is testing out new ways for brands to discover UGC.
  • You can now display up to 5 links on your Instagram bio.
  • TikTok announces a new set of workshops for Small Business Month.
 
 

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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The Ultimate Guide to Crafting a Winning Content Marketing Strategy for Consumer Brands

A Comprehensive Guide to Building a Successful CONTENT Strategy 

 

Content marketing is an essential part of any brand’s overall marketing strategy. With so many channels available to reach customers, creating a winning content marketing strategy can help your brand stand out from the crowd and connect with your audience on a deeper level. 

A quality content strategy involves creating and sharing valuable content that builds awareness, trust, and attracts and retains your ideal audience, ultimately driving them to purchase.

Here’s the ultimate guide to crafting a winning content marketing strategy for your brand:

  1. Define Your Brand’s Audience

Who are your customers? What are their interests, pain points, and aspirations? By understanding your audience, you can create content that resonates with them and meets their needs.

  1. Set Your Goals

What do you want to achieve with your content marketing strategy? Do you want to increase brand awareness, generate leads, or drive conversions? Your goals should be specific, measurable, achievable, relevant, and time-bound.

  1. Choose Your Content Formats

There are many different content formats to choose from, including blog posts, podcasts, and various social media assets (photos, videos, graphics, etc.). Consider your core audience’s preferences and the type of content that will best convey your brand’s story, benefits, and mission.

  1. Create a Content Calendar

Outline what content you’ll publish, when you’ll publish it, and where you’ll publish it. This will help you stay organized and ensure that your content is published consistently. We love using *free* tools like Google Sheets to create content calendars.

  1. Develop a Content Creation Process

Creating great content takes time and effort, so it’s important to have a content creation process in place to make it as easy as possible on you. This should include research, outlining, creating, editing, and publishing. You may also want to consider outsourcing some or all of your content creation to a freelancer, content creators, or agency to provide you with a bank of assets that are ready to plug and play.

  1. Promote Your Content

Now let’s get your content in front of your target audience! This can include sharing your content on social media, email marketing, influencer outreach, and paid advertising. Be sure to track your results and adjust your strategy accordingly.

  1. Measure Your Results

Finally, let’s measure those results. Use tools like Google Analytics, social media analytics, and email marketing metrics to track your performance. This will help you understand what’s working and what’s not, and make data-driven decisions to improve your content marketing strategy over time!

Crafting a winning content marketing strategy for your brand requires a good amount of planning, research, and effort. By understanding and implementing the steps above, you can create a content marketing strategy that delivers real results!

Any questions? Leave us a comment below!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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April 2023 Social Trends

April 2023 Social Trends

POSTS + tiktoks

#TrendAlert – CapCut templates are coming in HOT! Use this audio and this template and show off a solution your product provides. Example: “I can’t find delicious and nutritious x”…add a video of your product and include their benefits in the copy!

#TrendAlert – Founder Forward Content: Use the photo feature on Tiktok and this sound to post a picture of you (as the founder) and then a picture of something you love (the product you created). Example: If I had to speak about love (insert the first pic), I’d tell them about Us (insert a photo of your product).

    APRIL HOLIDAYS
 
  • April 1: April Fool’s Day
  • April 5: National Self-Care Day
  • April 7: World Health Day
 
  • April 9: Easter
  • April 11: National Pet Day
  • April 22: Earth Day
  • April 30: Small Business Week

   TRENDING REELS AUDIO

  • Use this audio to show off your product! Example: dance to it or include it in a recipe!
  • Use this audio in a recipe with your product or a montage showing your delicious/nutritious product!
  • Use this sound when you want to prove others wrong about how good your product is. Like this example.

   SOCIAL NEWS AND UPDATES

  • Instagram is testing a new sticker for stories.
  • TikTok owner, ByteDance, is building an Instagram-like app called Lemon8.
  • LinkedIn adds new AI elements for creating a LinkedIn profile.
  • TikTok adds new audio options for brands.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!