Tito’s Vodka
@titosvodka

CPG Entrepreneur Tito Beveridge was born and raised in San Antonio – just a hop, skip, and a jump away from Austin! Around 1992, he was making flavored vodka and passing it out to friends at parties.

His liquor was such a hit that he started going to liquor stores and asking managers if they’d buy his flavored vodkas. But flavored vodka just wasn’t selling. Instead, they said if he could “make a vodka that was so smooth you could drink it straight.” Then, they might be interested.

So, Tito accepted the challenge, and his final product was a hit. Already local to Austin, this is where he would stay and grow his brand’s reputation to this day.

Favorite Product: Well, Tito’s Vodka – of course.

EPIC Provisions
@epicbar

If you can believe it, this meat-centric brand was founded by former vegetarians.

After trialing vegetarian and vegan diets, founders Taylor Collins and Katie Forrest found success in maximizing their athletic performance (endurance running!) when they tried the Paleo Diet and created a product that was lacking on the grocery store shelves: a 100% grass-fed meat snack with added fruits and nuts that was perfect for on-the-go.

After only three years of making these meat snacks, General Mills purchased the company for $100 million in 2016 – after only a short 3 years from when the company was founded!

Now, they live their lives on the ranch a couple hours outside of Austin, raising bison and preaching the regenerative agriculture word as far and wide as they can.

Favorite Product: Bison Bacon Cranberry Bar

In short, that’s a look at some of our favorite CPG brands founded in Austin, Texas!

If you’re into this list, there’s a pretty good chance you’d dig our podcast: UMAI Social Circle.

Now, check out our latest episodes here.

And, shoot us a DM on Instagram if there’s an Austin-based brand that you’d like to see featured on this list or the Circle!