Serenity Kids came to us as a low-sugar, high-protein baby food company that was about to launch on e-Commerce.
We were brought on to grow their business and get the word out through social media management and content, email advertising and paid social – to help them sell online as well as prepare them for retail launch.
– We were able to create viral posts by sharing messages that resonated with Serenity Kids’ core audience (note: 50% engagement rates on some posts)
– 2000% increase in followers over two years
– Created Reels that generated over 40% views
– Increased spend 5 times over two years while maintaining over 200% average return from ad spend
– Helped the brand grow to $9 million in total revenue from inception within two years
– Reached over 6,336,062 mothers in our core demographic
– SK subscribers turn to our emails for amazing deals and cutting-edge parenting tips
– By ushering new subscribers through an education-forward indoctrination series and publishing regular e-blasts, email campaigns maintain consistently high open rates and revenue