Tag: Umai Marketing

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June 2025 Social Trends

trends

June 2025 Social Trends

INSTAGRAM + TIKTOK

2025 trends

Repeat it four times: Describe what you should be doing pertaining to your brand (bonus points if you use a six syllable phrase). Ex. “You are craving egg rolls.” x4

Find the audio and examples here.

Propaganda we’re not falling for: Make a list of popular ideas or *things* that you/your brand don’t agree with. Ex. if your brand is non-dairy milk: “enduring stomach aches for tasty lattes” can be a piece of “propaganda we’re not falling for”.

 
2025 trends
  JUNE HOLIDAYS
 
  • June 5: World Environment Day
  • June 6: National Donut Day
  • June 8: National Best Friends Day
  • June 9: Men’s Health Week
  • June 15: Father’s Day
  • June 20: First Day of Summer
  • June 21: International Yoga Day
  • June 21: National Take Your Dog to Work Day

   TRENDING VIDEO AUDIO

  • MEDIUM: Use this sound and establish + record two personas: you before [using your product] and you [after using your product], with the “after” you being much cooler. Obsessed with this example.
  • EASY: Use this sound and string together a bunch of short videos featuring your products. Example here.
 

   SOCIAL NEWS AND UPDATES

  • Content type trends to watch on social right now:
    • short-form video (still)
    • AI-driven creatives
    • influencer ads
  • Nothing else newsworthy, phew!
 
 
 
 
 
 

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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May 2025 Social Trends

trends

May 2025 Social Trends

INSTAGRAM + TIKTOK

2025 trends

Almost forgot, this is the whole point: Connect to your ‘why’ with this trend. Have b-roll clips of you working at events, talking to customers, or happy behind the scenes moments? String them together and add the copy overlay, “almost forgot this is the whole point”.

Find the audio and examples here.

God forbid […]: First question is a [fake] quote from someone complaining about something you talk about often. Second sentence starts with “God forbid [you’re solving your customer’s pain points].”

Find the audio and examples here.

2025 trends
  MAY HOLIDAYS
 
  • May 5: Cinco de Mayo
  • May 6: Teacher Appreciation Day
  • May 10: National Small Business Day
  • May 11: Mother’s Day
  • May 15: International Family Day
  • May 17: World Baking Day
  • May 25: National Wine Day
  • May 26: Memorial Day
  • May 28: National Hamburger and Brisket Day

   TRENDING VIDEO AUDIO

  • EASY: Use this sound with any video of your product in action. Example here.
  • MEDIUM: Use this sound (side note: if you haven’t watched Love on the Spectrum you have to) with b-roll video. Lip sync or just look pissed with copy overlay saying something you hate to hear. Example here.
  • EASY: Use this sound and pretend you’re playing your product like a singing bowl. Example here.
 

   SOCIAL NEWS AND UPDATES



Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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April 2025 Social Trends

April 2025 Social Trends

INSTAGRAM + TIKTOK

april trends

A sign in the clouds: This one’s easy! For the copy, instead of being uber specific to your product, think about your ideal customer and their desires. This gives us the opportunity to reach more people (the post is much more shareable) and introduce them to our brands.

Find the audio here.

I don’t want to be friends: Lady Gaga’s “Bad Romance” is making rounds on social again and people are lip syncing while text overlay describes something they disagree with.

Find the audio here.

april trends
  APRIL HOLIDAYS
 
  • National Autism Awareness Month
  • April 1 – April Fools’ Day
  • April 11 – National Pet Day
  • April 14 – National Pecan Day
  • April 16 – Mushroom Day
  • April 22 – Earth Day
  • April 23 – National Picnic Day
  • April 26 – Healthy Kids Day
  • April 27 – Prime Rib Day

   TRENDING VIDEO AUDIO

 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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March 2025 Social Trends

March 2025 Social Trends

INSTAGRAM + TIKTOK

“I’m [age] and I’m not afraid to admit”: If you’re open to leaning into founder-forward content – it’s time to get vulnerable on social! We haven’t seen this many viral videos from a trend in a while… People are connecting with each other in a big way with this relatable content. See a visual example here.

This and ______: This and [insert something your audience LOVES], with this audio, and a dreamy video playing is a really easy trend to jump onto. 

See a visual example here. 

  MARCH HOLIDAYS
 
  • Women’s History Month
  • March 4 – Mardi Gras
  • March 8 – International Women’s Day
  • March 10 – National Pack your Lunch Day
  • March 14 – National Potato Chip Day
  • March 20 – First day of spring
  • March 22 – World Water Day
  • March 23 – National Puppy Day

   TRENDING VIDEO AUDIO

 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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February 2025 Social Trends

February 2025 Social Trends

INSTAGRAM + TIKTOK

“You’re so funny!”: Sharing the lows is part of the social media experience now. This trend is getting people to share a negative experience in the hopes of being seen as relatable. This is your chance to share a CPG biz fail. “’You’re so funny!’ Thanks I just ordered 1,000 of the wrong size bottle for my brand.” See a visual example here.

Acceptance parody: A trend of a trend. Social is a wild place! People are imitating college acceptance videos and you can do this easily by creating a video in front of your computer with text like “Checking my order status to see if my [your product] is out for delivery.” See here.

  FEBRUARY HOLIDAYS
 
  • Black History Month
  • February 2: GRAMMYs (prep the memes!)
  • February 9: Super Bowl (call it “the big game”)
  • February 9: National Pizza Day
  • February 13: Galentine’s Day
  • February 14: Valentine’s Day
  • February 20: Love your Pet Day

   TRENDING VIDEO AUDIO

  • MEDIUM: Use this sound to talk about how much you’re always using [your products]. “Opening the pantry to pull out [x] for the third time today.” Example here.
  • MEDIUM: Use this sound and show your product (or an employee) in an odd place. Example here.
  • EASY: Use this sound and drop your products on the floor like you’re luring someone your direction. Example here.
 

   SOCIAL NEWS AND UPDATES

  • TikTok took us on a wild ride, but it looks like it was mostly political… Not sure if it’s here to stay but maybe? The latest here.
  • Instagram updated the grid without telling us (another update no one asked for) but click the link above to adjust your dimension strat.
  • No, we wouldn’t get on RedNote.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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January 2025 Social Trends

January 2025 Social Trends

INSTAGRAM + TIKTOK

Community-first: If it doesn’t benefit your community (entertain them, relate to them, or educate them) – then keep it moving. We love a focus on UGC (User Generated Content), founder content, employee content, and BTS to connect with your customers.

Authentic influencing: One-off mega influencer ad posts aren’t going to cut it (tbh they haven’t cut it for a long time now). Focus on authentic and long-lasting partnerships with micro-influencers (10-100k followers) in 2025.

  JANUARY HOLIDAYS
 
  • January 1: New Year’s Day (health goals, fresh starts, resolutions)
  • January 15: National Bagel Day
  • January 16: International Hot and Spicy Food Day
  • January 19: National Popcorn Day
  • January 20: MLK Jr Day
  • January 20: Cheese Lovers Day
  • January 29: Lunar New Year (Year of the Snake)

   TRENDING VIDEO AUDIO

  • MEDIUM: Get to it quick! Use this sound and similar on-screen text as the example to show what you got for Christmas (your products). Example here.
  • MEDIUM: Use this sound to show where you were when you started the company and where you are now.
  • EASY: Use this sound to highlight how your product helps yourself to regulate or be happy. Example here. 
 

   SOCIAL NEWS AND UPDATES

  • “Trump Files Supreme Court Bid to Save TikTok” – read about the negotiations here
  • More AI elements coming to Instagram.
  • A popular topic people like to bring up with us – to hashtag, or not to hashtag, that is the question. Our answer is: it doesn’t hurt, but we’ve not seen it HELP in a while… The apps agree.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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November 2024 Social Trends

November 2024 Social Trends

POSTS + tiktoks

#TrendAlert – In da clerb, we all fam: This Broad City audio clip is being used to show how we’re all connected! How to use it: Compile a list of brands/products that are available at the same retailer as you (that aren’t direct competitors) and make a “holiday wishlist” type post.

#TrendAlert – Pasta is a passion: Use this sound to ask WHY anyone would ever choose a worse alternative over your amazing product. Example here.

   NOVEMBER HOLIDAYS
 
  • November: National Entrepreneurship Month
  • November 1: World Vegan Day
  • November 5: Election Day
  • November 11: Veterans Day
  • November 12: Happy Hour Day
  • November 28: Thanksgiving
  • November 29-December 2: Black Friday – Cyber Monday
  • November 30: Small Business Saturday

   TRENDING VIDEO AUDIO

  • EASY: Use this sound to remind folks it’s time to start prepping for holiday shopping!
  • EASY: Use this sound to highlight how peaceful you are after using/consuming your product OR while creating your product. Example here.
  • EASY: Use this audio as a retailer highlight (example) or to highlight a recent business win (example).
 
 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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October 2024 Social Trends

october

October 2024 Social Trends

POSTS + tiktoks

october

#TrendAlert – Turn it Upside Down: People are flexing their muscles on social flipping their significant others to the tune of this audio – but CPG brands can get in on the fun, too. Grab your product and turn it upside down, showing how good it is to consume or reminding people it’s time to re-order!

#TrendAlert – Savannah, slow down: Use this sound to talk about how you tried to stop using [insert your product] but you just can’t help it. Example here.

   OCTOBER HOLIDAYS
 
  • October 1 – International Coffee Day
  • October 1 – World Vegetarian Day
  • October 4 – National Taco Day
  • October 14 – National Dessert Day
  • October 14 – Indigenous Peoples’ Day
  • October 16 – World Food Day
  • October 31 – Halloween

   TRENDING VIDEO AUDIO

  • EASY: Use this sound to talk about the real life/relatable difficulties of your job.
  • MEDIUM: Lip sync to this sound to highlight how you need your product and QUICK. Example here.
  • EASY: Use this audio on just about any video of your product in use. Example here.
 
 
 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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August 2024 Social Trends

August 2024 Social Trends

POSTS + tiktoks

#TrendAlert, DTC / Online Orders: We’ve all been there. Water droplets on our touch phones make the craziest moves! In this trend, Creators are showing how a water drop causes an “accidental” order to be placed. Use this inspo and screen record you adding your proucts to your cart to recreate this.

#TrendAlert, TikTok: – Use this sound and filter and place a hand like in this video, then caption the video with something you’d say no to if somebody asked.

AUGUST HOLIDAYS
 
  • August 1 – Back to School Season / Black Business Month
  • August 8 – International Cat Day
  • August 9 – National Book Lovers Day
  • August 17 – National Nonprofit Day
  •  
  • August 24 – College Football Season begins
  • August 26 – Women’s Equality Day / National Dog Day
  • August 28 – National Red Wine Day
  • August 30 – National Beach Day

   TRENDING VIDEO AUDIO

  • Use this sound to feature your variety of SKU’s. Copy overlay: “This trend but our product varieties”. EX
  • Use this sound to showcase how you want to save money but can’t get enough of [your products]. EX
  • BRAT summer is stil in full effect! Use this sound as a background audio or do the Apple dance while holding your products.

   SOCIAL NEWS AND UPDATES

  • TikTok Shop is raising referral fees from 6 to 8 percent.
  • Meta launches a new AI Studio platform.
  • TikTok now allows users to upload custom covers / thumbnails to videos.
  • Reddit launches lead generation ads.
  • Meta shares tips on how to avoid paying Apple fees on Ads

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
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July 2024 Social Trends

July 2024 Social Trends

POSTS + tiktoks

#TrendAlert, Founder Forward Content / BTS –  We all love a good BTS moment… Use this sound to showcase the different stages of creating your product. Similar to how Ms. Olivia Rodrigo showcases her getting ready for a show here!

#TrendAlert, CapCut Template – Use this (view on mobile) CapCut Template to show good [your product] is that you can‘t get enough!].


Coming from Instagram? Here is your BONUS CAPCUT Template

JULY HOLIDAYS
 
  • July 1 – International Joke Day
  • July 4 – Independence Day
  • July 7 – World Chocolate Day
  • July 17 – World Emoji Day
  • July 21 – National Ice Cream Day
  • July 24 – National Tequila Day
  • July 29 – Chicken Wing Day
  • July 30 – International Day of Friendship

   TRENDING VIDEO AUDIO

  • Use this sound to tap into your niche. EX: No, I wasn’t [problem your product solves]; I just needed [your product]. Example
  • Use this sound to show how much you love your product. “I feel like you’re just here for [your product]. Example
  • This sound has been trending both on TikTok and Instagram! Use it to show off your products with the copy overlay: “Is somebody going to match my freak? (My love for [your product].” Example

   SOCIAL NEWS AND UPDATES

  • Instagram adds live streams for Close Friends only
  • TikTok shares updated trend insights for marketers
  • Pinterest introduces a new way to share Pinterest boards
  • TikTok launches an Instagram-like app called Whee (cue the panic – but rlly, don’t.)

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!