Authentic influencing: One-off mega influencer ad posts aren’t going to cut it (tbh they haven’t cut it for a long time now). Focus on authentic and long-lasting partnerships with micro-influencers (10-100k followers) in 2025.
January 2025 Social Trends
INSTAGRAM + TIKTOK
Community-first: If it doesn’t benefit your community (entertain them, relate to them, or educate them) – then keep it moving. We love a focus on UGC (User Generated Content), founder content, employee content, and BTS to connect with your customers.
JANUARY HOLIDAYS
- January 1: New Year’s Day (health goals, fresh starts, resolutions)
- January 15: National Bagel Day
- January 16: International Hot and Spicy Food Day
- January 19: National Popcorn Day
- January 20: MLK Jr Day
- January 20: Cheese Lovers Day
- January 29: Lunar New Year (Year of the Snake)
TRENDING VIDEO AUDIO
- MEDIUM: Get to it quick! Use this sound and similar on-screen text as the example to show what you got for Christmas (your products). Example here.
- MEDIUM: Use this sound to show where you were when you started the company and where you are now.
- EASY: Use this sound to highlight how your product helps yourself to regulate or be happy. Example here.
SOCIAL NEWS AND UPDATES
- “Trump Files Supreme Court Bid to Save TikTok” – read about the negotiations here
- More AI elements coming to Instagram.
- A popular topic people like to bring up with us – to hashtag, or not to hashtag, that is the question. Our answer is: it doesn’t hurt, but we’ve not seen it HELP in a while… The apps agree.
