February 2025 Social Trends

INSTAGRAM + TIKTOK

“You’re so funny!”: Sharing the lows is part of the social media experience now. This trend is getting people to share a negative experience in the hopes of being seen as relatable. This is your chance to share a CPG biz fail. “’You’re so funny!’ Thanks I just ordered 1,000 of the wrong size bottle for my brand.” See a visual example here.

Acceptance parody: A trend of a trend. Social is a wild place! People are imitating college acceptance videos and you can do this easily by creating a video in front of your computer with text like “Checking my order status to see if my [your product] is out for delivery.” See here.

  FEBRUARY HOLIDAYS
 
  • Black History Month
  • February 2: GRAMMYs (prep the memes!)
  • February 9: Super Bowl (call it “the big game”)
  • February 9: National Pizza Day
  • February 13: Galentine’s Day
  • February 14: Valentine’s Day
  • February 20: Love your Pet Day

   TRENDING VIDEO AUDIO

  • MEDIUM: Use this sound to talk about how much you’re always using [your products]. “Opening the pantry to pull out [x] for the third time today.” Example here.
  • MEDIUM: Use this sound and show your product (or an employee) in an odd place. Example here.
  • EASY: Use this sound and drop your products on the floor like you’re luring someone your direction. Example here.
 

   SOCIAL NEWS AND UPDATES

  • TikTok took us on a wild ride, but it looks like it was mostly political… Not sure if it’s here to stay but maybe? The latest here.
  • Instagram updated the grid without telling us (another update no one asked for) but click the link above to adjust your dimension strat.
  • No, we wouldn’t get on RedNote.

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