Email automations (aka email automations, email flows, evergreen sequences) are emails that are automatically delivered to folks based on their activity on your site.

These emails you can “set and forget” (well, not technically FORGET because you should be checking in on them to make sure they’re converting well and up-to-date but you get the gist) so that your email flows are working hard for you in the background while you’re busy with other important biz building activities.

Here are four email automations to increase e-commerce sales!

Welcome Flow – This email flow welcomes new leads and offers them a first time discount to get them to purchase!

Abandoned Cart Flow – This flow is triggered when someone puts an item in their cart but doesn’t check out. They’re showing you they’re interested, and you want them to come back and purchase ASAP!

Browse Abandonment Flow – This flow works the same as the Abandoned Cart, but instead it delivers when someone abandons a product page but doesn’t add the product to their cart.

Win-Back Flow – Depending on the shelf life of your product or how long it takes to consume, you want to send a reminder to your customers to come back and purchase again.

We’re all about working smarter, not harder, so let’s lean into email automations to optimize our email marketing and keep generating that revenue!