Category: Instagram

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October 2025 Social Trends

trends

October 2025 Social Trends

INSTAGRAM + TIKTOK

trends

When did you get hot?: Use this Sabrina Carpenter song to show your brand transformation. First clip can be the first iteration of your [logo, branding, packaging, etc.] and the second clip (or slide) can be your brand assets after a refresh. Find the audio and other examples here.

Go wherever the wind takes you…: Like to your favorite store to pick up [your product].

Love how Aldi used it here.

trends
  OCTOBER HOLIDAYS
 
  • October 1 – National Coffee Day
  • October 3 – Mean Girls Day
  • October 4 – National Taco Day
  • October 10 – World Mental Health Day 
  • October 14 – National Dessert Day
  • October 17 – National Pasta Day
  • October 20 – Diwali
  • October 31 – National Magic Day

   TRENDING VIDEO AUDIO

  • EASY: Everyone’s favorite tune on TT + IG. For when you just don’t have any more time in the day to get creative. Play it on top of just about any positive video for a super easy vid.
  • Medium: Use this audio and list out all the things your ICA (unfortunately) does love. Think about all the things your customers can relate to. Example here.
 

   SOCIAL NEWS AND UPDATES

  • No more [annoying] worries about a TikTok ban. A deal is being signed soon.
  • If you’re not using Meta’s Advantage+ in your ad campaigns, what are you even doing?!
  • It’s October! You should have your Black Friday Cyber Monday plans fleshed out for next month. Friendly reminder to keep your offers simple and start early.

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September 2025 Social Trends

September 2025 Social Trends

INSTAGRAM + TIKTOK

august trends

24K Gold Labubu: Show off either something exclusive in your product collection OR just show off your best selling product with the audio running in the back. Loved how Daehair used it here.

Find the audio and other examples here.

The Summer I…: Kids are back to school but it’s still summer! Use this audio and feature one of your products that people should be using on repeat.

 

Love how For Real used it here to showcase a yummy recipe.

august trends
  SEPTEMBER HOLIDAYS + THEMES
 
  • Back to school
  • September 7 – National Grandparents’ Day
  • September 13 – National Chocolate Day
  • September 15 – Hispanic Heritage Month begins
  • September 22 – First day of fall
  • September 29 – National Coffee Day

   TRENDING VIDEO AUDIO

  • EASY: Use this sound and share an eye-roll inducing fact. Example here.
  • HIGH: Because it’s never easy to be cringingly silly like this on social… Use this audio and share something you’re pretending to be upset about but are actually excited. Example here.
  • EASY: Use this sound on any aesthetic video. Bonus points if you make it slo-mo. Example here. 

   SOCIAL NEWS AND UPDATES

  • Instagram is making multi-part content more user friendly. Series are always a fun way to capitalize on high performing content. Instead of forcing users to dig around in your profile for “part 1” you can now add a button on the video to navigate directly to other videos in the series.
  • If you’re trying to grow on LinkedIn – start posting more.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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August 2025 Social Trends

trends

August 2025 Social Trends

INSTAGRAM + TIKTOK

Day in the Life: Black Eyed Peas is the current soundtrack for sharing your day in the life as a [founder, marketing coordinator, content creator, etc.] View Mindy Kaling’s take on the trend. Simply start filming yourself at arm’s length from one side of your body to the other. Mimic this movement all day and then cut down clips + edit together.

Find the audio and other examples here.

USE THIS ONE TODAY: Whatever you’re manifesting (or actually doing) in August – tell us with this audio. Example: text overlay: “When someone asks when I’m going to stop spending money on [your product].” or “When someone asks when your next founder mental breakdown is.”

  AUGUST HOLIDAYS
 
  • August 8: International Cat Day
  • Mid-August: Back to school
  • August 9: National Book Lovers Day
  • August 15: National Relaxation Day
  • August 20: National Lemonade Day
  • August 24: National Waffle Day
  • August 26: National Dog Day
  • August 26: Women’s Equality Day

   TRENDING VIDEO AUDIO

  • EASY: Use this sound and tape your product to your phone. Silly example here.
  • MEDIUM: Use this sound and veer away from the photo trend and simply show a before and after when “Lockjaw” plays. Example here.
  • EASY: Use this sound and share something that is confusing (like any negatives about a competitor product). Walk the imaginary runway if you’re feeling spicy. Example here.
 

   SOCIAL NEWS AND UPDATES

 
 

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June 2025 Social Trends

trends

June 2025 Social Trends

INSTAGRAM + TIKTOK

2025 trends

Repeat it four times: Describe what you should be doing pertaining to your brand (bonus points if you use a six syllable phrase). Ex. “You are craving egg rolls.” x4

Find the audio and examples here.

Propaganda we’re not falling for: Make a list of popular ideas or *things* that you/your brand don’t agree with. Ex. if your brand is non-dairy milk: “enduring stomach aches for tasty lattes” can be a piece of “propaganda we’re not falling for”.

 
2025 trends
  JUNE HOLIDAYS
 
  • June 5: World Environment Day
  • June 6: National Donut Day
  • June 8: National Best Friends Day
  • June 9: Men’s Health Week
  • June 15: Father’s Day
  • June 20: First Day of Summer
  • June 21: International Yoga Day
  • June 21: National Take Your Dog to Work Day

   TRENDING VIDEO AUDIO

  • MEDIUM: Use this sound and establish + record two personas: you before [using your product] and you [after using your product], with the “after” you being much cooler. Obsessed with this example.
  • EASY: Use this sound and string together a bunch of short videos featuring your products. Example here.
 

   SOCIAL NEWS AND UPDATES

  • Content type trends to watch on social right now:
    • short-form video (still)
    • AI-driven creatives
    • influencer ads
  • Nothing else newsworthy, phew!
 
 
 
 
 
 

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May 2025 Social Trends

trends

May 2025 Social Trends

INSTAGRAM + TIKTOK

2025 trends

Almost forgot, this is the whole point: Connect to your ‘why’ with this trend. Have b-roll clips of you working at events, talking to customers, or happy behind the scenes moments? String them together and add the copy overlay, “almost forgot this is the whole point”.

Find the audio and examples here.

God forbid […]: First question is a [fake] quote from someone complaining about something you talk about often. Second sentence starts with “God forbid [you’re solving your customer’s pain points].”

Find the audio and examples here.

2025 trends
  MAY HOLIDAYS
 
  • May 5: Cinco de Mayo
  • May 6: Teacher Appreciation Day
  • May 10: National Small Business Day
  • May 11: Mother’s Day
  • May 15: International Family Day
  • May 17: World Baking Day
  • May 25: National Wine Day
  • May 26: Memorial Day
  • May 28: National Hamburger and Brisket Day

   TRENDING VIDEO AUDIO

  • EASY: Use this sound with any video of your product in action. Example here.
  • MEDIUM: Use this sound (side note: if you haven’t watched Love on the Spectrum you have to) with b-roll video. Lip sync or just look pissed with copy overlay saying something you hate to hear. Example here.
  • EASY: Use this sound and pretend you’re playing your product like a singing bowl. Example here.
 

   SOCIAL NEWS AND UPDATES



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April 2025 Social Trends

April 2025 Social Trends

INSTAGRAM + TIKTOK

april trends

A sign in the clouds: This one’s easy! For the copy, instead of being uber specific to your product, think about your ideal customer and their desires. This gives us the opportunity to reach more people (the post is much more shareable) and introduce them to our brands.

Find the audio here.

I don’t want to be friends: Lady Gaga’s “Bad Romance” is making rounds on social again and people are lip syncing while text overlay describes something they disagree with.

Find the audio here.

april trends
  APRIL HOLIDAYS
 
  • National Autism Awareness Month
  • April 1 – April Fools’ Day
  • April 11 – National Pet Day
  • April 14 – National Pecan Day
  • April 16 – Mushroom Day
  • April 22 – Earth Day
  • April 23 – National Picnic Day
  • April 26 – Healthy Kids Day
  • April 27 – Prime Rib Day

   TRENDING VIDEO AUDIO

 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

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March 2025 Social Trends

March 2025 Social Trends

INSTAGRAM + TIKTOK

“I’m [age] and I’m not afraid to admit”: If you’re open to leaning into founder-forward content – it’s time to get vulnerable on social! We haven’t seen this many viral videos from a trend in a while… People are connecting with each other in a big way with this relatable content. See a visual example here.

This and ______: This and [insert something your audience LOVES], with this audio, and a dreamy video playing is a really easy trend to jump onto. 

See a visual example here. 

  MARCH HOLIDAYS
 
  • Women’s History Month
  • March 4 – Mardi Gras
  • March 8 – International Women’s Day
  • March 10 – National Pack your Lunch Day
  • March 14 – National Potato Chip Day
  • March 20 – First day of spring
  • March 22 – World Water Day
  • March 23 – National Puppy Day

   TRENDING VIDEO AUDIO

 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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February 2025 Social Trends

February 2025 Social Trends

INSTAGRAM + TIKTOK

“You’re so funny!”: Sharing the lows is part of the social media experience now. This trend is getting people to share a negative experience in the hopes of being seen as relatable. This is your chance to share a CPG biz fail. “’You’re so funny!’ Thanks I just ordered 1,000 of the wrong size bottle for my brand.” See a visual example here.

Acceptance parody: A trend of a trend. Social is a wild place! People are imitating college acceptance videos and you can do this easily by creating a video in front of your computer with text like “Checking my order status to see if my [your product] is out for delivery.” See here.

  FEBRUARY HOLIDAYS
 
  • Black History Month
  • February 2: GRAMMYs (prep the memes!)
  • February 9: Super Bowl (call it “the big game”)
  • February 9: National Pizza Day
  • February 13: Galentine’s Day
  • February 14: Valentine’s Day
  • February 20: Love your Pet Day

   TRENDING VIDEO AUDIO

  • MEDIUM: Use this sound to talk about how much you’re always using [your products]. “Opening the pantry to pull out [x] for the third time today.” Example here.
  • MEDIUM: Use this sound and show your product (or an employee) in an odd place. Example here.
  • EASY: Use this sound and drop your products on the floor like you’re luring someone your direction. Example here.
 

   SOCIAL NEWS AND UPDATES

  • TikTok took us on a wild ride, but it looks like it was mostly political… Not sure if it’s here to stay but maybe? The latest here.
  • Instagram updated the grid without telling us (another update no one asked for) but click the link above to adjust your dimension strat.
  • No, we wouldn’t get on RedNote.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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January 2025 Social Trends

January 2025 Social Trends

INSTAGRAM + TIKTOK

Community-first: If it doesn’t benefit your community (entertain them, relate to them, or educate them) – then keep it moving. We love a focus on UGC (User Generated Content), founder content, employee content, and BTS to connect with your customers.

Authentic influencing: One-off mega influencer ad posts aren’t going to cut it (tbh they haven’t cut it for a long time now). Focus on authentic and long-lasting partnerships with micro-influencers (10-100k followers) in 2025.

  JANUARY HOLIDAYS
 
  • January 1: New Year’s Day (health goals, fresh starts, resolutions)
  • January 15: National Bagel Day
  • January 16: International Hot and Spicy Food Day
  • January 19: National Popcorn Day
  • January 20: MLK Jr Day
  • January 20: Cheese Lovers Day
  • January 29: Lunar New Year (Year of the Snake)

   TRENDING VIDEO AUDIO

  • MEDIUM: Get to it quick! Use this sound and similar on-screen text as the example to show what you got for Christmas (your products). Example here.
  • MEDIUM: Use this sound to show where you were when you started the company and where you are now.
  • EASY: Use this sound to highlight how your product helps yourself to regulate or be happy. Example here. 
 

   SOCIAL NEWS AND UPDATES

  • “Trump Files Supreme Court Bid to Save TikTok” – read about the negotiations here
  • More AI elements coming to Instagram.
  • A popular topic people like to bring up with us – to hashtag, or not to hashtag, that is the question. Our answer is: it doesn’t hurt, but we’ve not seen it HELP in a while… The apps agree.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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November 2024 Social Trends

November 2024 Social Trends

POSTS + tiktoks

#TrendAlert – In da clerb, we all fam: This Broad City audio clip is being used to show how we’re all connected! How to use it: Compile a list of brands/products that are available at the same retailer as you (that aren’t direct competitors) and make a “holiday wishlist” type post.

#TrendAlert – Pasta is a passion: Use this sound to ask WHY anyone would ever choose a worse alternative over your amazing product. Example here.

   NOVEMBER HOLIDAYS
 
  • November: National Entrepreneurship Month
  • November 1: World Vegan Day
  • November 5: Election Day
  • November 11: Veterans Day
  • November 12: Happy Hour Day
  • November 28: Thanksgiving
  • November 29-December 2: Black Friday – Cyber Monday
  • November 30: Small Business Saturday

   TRENDING VIDEO AUDIO

  • EASY: Use this sound to remind folks it’s time to start prepping for holiday shopping!
  • EASY: Use this sound to highlight how peaceful you are after using/consuming your product OR while creating your product. Example here.
  • EASY: Use this audio as a retailer highlight (example) or to highlight a recent business win (example).
 
 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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