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How to quickly and easily create social media content for your brand


How to quickly and easily create social media content for your cpg brand

We know that building a community on social media is important to building a brand, and that creating content that builds know, like, trust (KLT) with your audience is the best way to do it. We also know that it can be a pain in the a** to create content on a consistent basis…

What’s not so widely known are the tactics that you can implement to more quickly and easily create social media content that’s going to help in building that community.

We know you’re busy – so let’s get started:

    1. Start with a strong brand and know exactly who you’re talking to with your content. 
      • What are your brand’s values? What do you want your brand to represent? What problems are your products trying to solve? What’s your unique value proposition? Who is your ideal customer? What are their needs/wants/desires? Once you have a clear understanding and answers to these questions, you can start to create content that reaches the right people AND performs!
    2. Keep it short and sweet whenever possible.
      • People are busy, and that includes you AND your customers. Don’t spend time planning out robust video production or crafting 400 word social copy. But of course, lean into your skillset. Do you have copywriting skills and can whip up keyword rich copy with a snap of a finger? Then go for it!!! Do you have a media background and you find joy in crafting attention grabbing videos? Then work your magic!! But if you don’t, stick to the basics whenever possible.
    3. Repurpose and refresh high performing content.
      • Creating ALL of your content from scratch is time-consuming. Instead, repurpose and refresh your existing high performing content, and often. Take a look at your analytics from the last 6-12 months and identify the posts that were highest performing (by engagement) and aren’t promo, giveaway, or holiday specific. Test reposting them as is (same video, copy, everything!), test reposting them with a few tweaks (updating copy or adding trending audio, etc.), or refreshing them completely by utilizing the theme and bones of the post but refilming it and updating the copy. Test ALL of these things and see what performs, and then keep doing it.
    4. Stay up to date with the latest industry trends and news by following resources that do all the hard work for you!
      • For example, make sure you’re following our FB Group for the latest industry news and content inspiration and bookmark resources like this and this which populate this week’s trends for you!
    5. Stay organized with a content calendar.
      • A content calendar helps keep you accountable, helps you plan, and helps you stay organized. Plan out those posts and let’s get it done!! Need a template? You can find one here.
    6. Use tools and software to work smarter, not harder.
      • Use our caption, video, and Canva templates to make crafting content a breeze and cut down on your creation time by at least 80%. Use CapCut to jump on trending video content, Splice for easy video editing, and a teleprompter app whenever you have a script written out and don’t want to do 20 takes to get it right. It will also be easier on you to use a content scheduling software to queue up your content.

Follow these tips and see how much faster you’re able to create content. Don’t overthink it! You don’t have time for that.

Here are some content examples that you can create for your CPG brand on a recurring basis:

1. Behind-the-scenes content.

    • Give your audience a glimpse into your company culture and how your products are made. This type of content is a great way to build that know, like, trust!

2. User-generated content (UGC).

    • Show off your products in “real-world” settings so that your customers can visualize how they would look while enjoying your products.

3. Product highlights and educational content.

    • Share tips and advice on how to use your products, as well as education on why your product is better than the rest. Think of all the ways you can add value to your customer’s life and position yourself as an expert in your niche.

4. Promo and/or retailer content.

    • Announce new products, sales, and promotions, as well as new retailers you just got into. This type of content is a great way to drive traffic both to your website and in-store.

5. FUN stuff.

    • Memes, trending content, relatable Tweets, the list goes on… And you can make all of these into Reels, too. Slap a relatable Tweet onto a 1920×1080 frame, add trending audio, and call it a day!!

BONUS SECTION! (Because we can’t help ourselves and want to give you ALL the tips to making content more successful…)

Here are some additional tips for creating content that reaches more people:

✅ Tell people what you want them to do in your captions and creative.

  • Strong hooks and calls to action are SUPER helpful in getting someone watching or reading your posts to do what you want them to do:
        • Example hook: “3 things you NEVER knew about x”
        • Example CTA: “Follow us for more tips!”
      • For a list of the best hooks and CTAs for your posts – check this resource out

✅ Use relevant keywords throughout your content. 

    • Think: “What would people need to Google/search for my brand to pop up?” and utilize those keywords all over the place – in your captions, in the copy overlay on your videos, and (don’t skip this part!!!!) in your Instagram “headline”. You see where it says, “CPG Marketing Agency & Course” instead of listing our agency name? Well that little edit to our bio landed us a discovery call with one of the biggest brands we’ve ever worked with because they went to Instagram’s search function and searched for “CPG Marketing Agency”… Don’t sleep on the keyword rich headline and copy, y’all!

✅ Collab with like-minded brands and/or influencers.

    • Make a list of brands and/or influencers that you LOVE and resonate with and that you believe must have an audience that closely resembles your customer avatar. Use the Instagram “collab” tool and reach new audiences with this mutually beneficial tactic.

✅ Run giveaways. 

  • Pro tips to make your giveaways better performing:
    • Boost them over the course of 3-5 days (can be as little as $20!)
    • Partner with like-minded brands (use same tips as previous bullet)
    • Do “internal giveaways” where you choose a high value prize that your audience would love (ex. You’re a chicken nugget brand and you choose an air fryer as a high value prize) and run a giveaway to encourage folks to follow you for a chance to win
    • Make a giveaway rule to “like 3 of our other posts” to increase engagement and encourage the algorithm serve your content more often (This tip is *mostly* speculation but we’ve personally seen great results with this with dozens of accounts).

Okay, y’all – you now have the tools to quickly and easily create social media content for your brand. Don’t forget: building a strong social media presence and community takes time. Don’t expect overnight results (regardless of what all those “social media gurus” say). There is NOT a one size fits all approach and every single brand and budget is different. 

Focus on staying consistent with content and building know, like, trust. YOU GOT THIS!

And if you want a toolkit that will guarantee easier content creation, you need:

The Consumer Goods Social Media Marketing Kit!                                    Done for you templates and tools to make content creation quicker and easier

It includes:

  • 50 Canva templates – Add your brand elements to our high performing Canva templates and start publishing content like the consistent, skilled marketer we know you are!
  • Reels + TikTok Video Recipes – We’ve done all the pre-production for you, simply use our step-by-step “recipes” to curate high performing video content!
  • 30 Reel hook ideas – Having trouble getting people to stick around on social? Try out these hooks to stop the scroll and increase watch time.
  • 20 social media CTAs – Tell your audience what you want them to do – and watch your analytics improve right before your eyes…
  • 30 social post captions – Ready to post but taking way too long drafting the copy? Use these caption templates to cruise through your copywriting.

If you’re a brand owner or social media marketer constantly asking yourself, “What the h*ck am I going to post today!?”, then the Social Media Marketing Kit was consciously created just for you.

We’ve analyzed the top-performing social posts and high-converting copy from hundreds of accounts, to create this comprehensive kit.

That way you can spend less time STUCK and more time delivering show stopping social content that builds community and increases engagement.

Let’s get social!!!!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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The Ultimate Guide to Crafting a Winning Content Marketing Strategy for Consumer Brands

A Comprehensive Guide to Building a Successful CONTENT Strategy 


Content marketing is an essential part of any brand’s overall marketing strategy. With so many channels available to reach customers, creating a winning content marketing strategy can help your brand stand out from the crowd and connect with your audience on a deeper level. 

A quality content strategy involves creating and sharing valuable content that builds awareness, trust, and attracts and retains your ideal audience, ultimately driving them to purchase.

Here’s the ultimate guide to crafting a winning content marketing strategy for your brand:

  1. Define Your Brand’s Audience

Who are your customers? What are their interests, pain points, and aspirations? By understanding your audience, you can create content that resonates with them and meets their needs.

  1. Set Your Goals

What do you want to achieve with your content marketing strategy? Do you want to increase brand awareness, generate leads, or drive conversions? Your goals should be specific, measurable, achievable, relevant, and time-bound.

  1. Choose Your Content Formats

There are many different content formats to choose from, including blog posts, podcasts, and various social media assets (photos, videos, graphics, etc.). Consider your core audience’s preferences and the type of content that will best convey your brand’s story, benefits, and mission.

  1. Create a Content Calendar

Outline what content you’ll publish, when you’ll publish it, and where you’ll publish it. This will help you stay organized and ensure that your content is published consistently. We love using *free* tools like Google Sheets to create content calendars.

  1. Develop a Content Creation Process

Creating great content takes time and effort, so it’s important to have a content creation process in place to make it as easy as possible on you. This should include research, outlining, creating, editing, and publishing. You may also want to consider outsourcing some or all of your content creation to a freelancer, content creators, or agency to provide you with a bank of assets that are ready to plug and play.

  1. Promote Your Content

Now let’s get your content in front of your target audience! This can include sharing your content on social media, email marketing, influencer outreach, and paid advertising. Be sure to track your results and adjust your strategy accordingly.

  1. Measure Your Results

Finally, let’s measure those results. Use tools like Google Analytics, social media analytics, and email marketing metrics to track your performance. This will help you understand what’s working and what’s not, and make data-driven decisions to improve your content marketing strategy over time!

Crafting a winning content marketing strategy for your brand requires a good amount of planning, research, and effort. By understanding and implementing the steps above, you can create a content marketing strategy that delivers real results!

Any questions? Leave us a comment below!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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10 Ways To Boost Your Social Engagement

social engagement
social engagement

Increase Your Consumer Brand’s Social Media Engagement with These 10 TIPS 


Social media is an essential tool for consumer brands. It’s all about connection and building community on platforms that your ideal customer spends time on.

With so many brands vying for attention on social media, it can be challenging to stand out and you might be getting frustrated with low reach and engagement… Here are 10 ways to boost your social media engagement for your consumer brand:

  1. Know your audience: Understanding your target audience’s interests, pain points, and values is key to creating content that resonates with them.
  2. Repurpose high performing content: Don’t reinvent the wheel. Take what’s performed well in the past and tweak it (change the hook or CTA or copy, etc.) and post it again!
  3. Post regularly: Consistency is crucial for maintaining engagement. Develop a content calendar to ensure that you are posting on a regular basis.
  4. Utilize keywords: Adding relevant keywords throughout your content (in the copy AND in the creatives + videos) can help your content reach a wider audience. Research relevant keywords in your industry and include them, along with hashtags, in your posts.
  5. Respond to ALL comments and messages: Community engagement is key to fostering positive relationships with your audience. This shows that you value their input and are committed to building a connection with them.
  6. Collaborate with like-minded brands: Giveaways and collabs encourage your audience to engage with your brand and share your content with their followers, too. Pro tip: make a giveaway requirement to go like 3 of your other posts. And then hit ‘em with a promo after the giveaway is over to encourage a sale!
  7. Show behind the scenes: People LOVE transparency and giving your audience a taste of BTS “real life” is oftentimes a great way to boost engagement.
  8. Monitor your analytics: Use social media analytics tools to track your engagement rates and identify what types of content are resonating with your audience and then do MORE of that, and less of what isn’t performing as well. Keep testing, always!
  9. Encourage user-generated content: UGC, such as customer reviews, content, and testimonials, can build trust and credibility with your audience. Lean into UGC as much as possible!
  10. 80/20: Lean into 80% value/entertainment and 20% DIRECT sales posts.

By implementing these ten strategies, you can boost your social media engagement and build a stronger connection with your audience. Remember, social media is a two-way conversation, so be sure to listen to your audience and respond to their needs with your content!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!