Social media is an essential tool for consumer brands. It’s all about connection and building community on platforms that your ideal customer spends time on.

With so many brands vying for attention on social media, it can be challenging to stand out and you might be getting frustrated with low reach and engagement… Here are 10 ways to boost your social media engagement for your consumer brand:

1. Know your audience: Understanding your target audience’s interests, pain points, and values is key to creating content that resonates with them.
2. Repurpose high performing content: Don’t reinvent the wheel. Take what’s performed well in the past and tweak it (change the hook or CTA or copy, etc.) and post it again!
3. Post regularly: Consistency is crucial for maintaining engagement. Develop a content calendar to ensure that you are posting on a regular basis.
4. Utilize keywords: Adding relevant keywords throughout your content (in the copy AND in the creatives + videos) can help your content reach a wider audience. Research relevant keywords in your industry and include them, along with hashtags, in your posts.
5. Respond to ALL comments and messages: Community engagement is key to fostering positive relationships with your audience. This shows that you value their input and are committed to building a connection with them.
6. Collaborate with like-minded brands: Giveaways and collabs encourage your audience to engage with your brand and share your content with their followers, too. Pro tip: make a giveaway requirement to go like 3 of your other posts. And then hit ‘em with a promo after the giveaway is over to encourage a sale!
7. Show behind the scenes: People LOVE transparency and giving your audience a taste of BTS “real life” is oftentimes a great way to boost engagement.
8. Monitor your analytics: Use social media analytics tools to track your engagement rates and identify what types of content are resonating with your audience and then do MORE of that, and less of what isn’t performing as well. Keep testing, always!
9. Encourage user-generated content: UGC, such as customer reviews, content, and testimonials, can build trust and credibility with your audience. Lean into UGC as much as possible!
10. 80/20: Lean into 80% value/entertainment and 20% DIRECT sales posts.

By implementing these ten strategies, you can boost your social media engagement and build a stronger connection with your audience. Remember, social media is a two-way conversation, so be sure to listen to your audience and respond to their needs with your content!