Tag: Marketing Strategy

Posted on by — Leave a comment

June 2024 Social Trends

June 2024 Social Trends

POSTS + tiktoks

#TrendAlert, Founder Forward Content – Marketing Managers, this one‘s for you! Start your video with “Hey Guys, can you watch our [CEO, founder, boss, manager] for a second? “ and let the video run while you leave the room.

#TrendAlert, CapCut Template – Use this (view on mobile) CapCut Template to show how you react when someone tells you they still haven‘t bought/used [your product].

JUNE HOLIDAYS
 
  • June 1 – First Day of Pride Month
  • June 4 – National Cheese Day
  • June 8 – Best Friends Day
  • June 10 – Nat’l Egg Roll Day
  • June 18 – National Picnic Day
  • June 19 – Juneteenth
  • June 21 – National Selfie Day
  • June 30 – Social Media Day

   TRENDING VIDEO AUDIO

  • Use this sound to target your audience. Add copy overlay and replace “finance, trust fund, 6’5, blue eyes”, to describe your target audience. EX
  • Use this sound when someone asks you about a problem you fixed with your product or when someone mentions a misconception about your product.
  • This sound is perfect to showcase how much you love your product. Add copy over the video: “When someone tells me to stop eating/using [your product].”

   SOCIAL NEWS AND UPDATES

  • Sprout Social reports the best times to post on social media (test for yourself!).
  • Meta adds enhanced AI creation tools for Facebook and Instagram ads
  • TikTok launches management platform for creators
  • Instagram shares more info on distribution of longer Reels clips

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — Leave a comment

May 2024 Social Trends

May 2024 Social Trends

POSTS + tiktoks

#TrendAlert – This sound is trending on Instagram and Tiktok! Here is how you can hop on it:

  • Carousel: Use a before and after of your product
  • Carousel: Show an image of how your product solves an issue
  • Reel: Add a video of your product with product benefits callouts

OR use it as background music on your video!

#TrendAlert, CapCut Template – If you need an excuse to listen to TSwift‘s album, we‘ve got one! Use this sound and this CapCut Template to show how much you love [your product] that it‘s ruining your life (in a good way 😉). Simply add a photo of your product to the template, and you‘re set!

MAY HOLIDAYS
 
  • May 1 – First Day of AAPI Month
  • May 4 – Star Wars Day
  • May 5 – Cinco De Mayo
  • May 10 – Small Business Day
  • May 12 – Mother’s Day
  • May 27 – Memorial Day
  • May 28 – Hamburger Day
  • May 31 – National Smile Day

   TRENDING VIDEO AUDIO

  • Use this sound to debunk a myth in your product’s niche. Ex: “Isn’t your product [x]?”, “No, [insert education about the product]. Example
  • You can use this audio to show what your product does NOT do in comparison to the competitors. Example
  • Use this sound in two ways: as a founder’s forward video—“I’m working late because [insert what you do]”—or as background music! Example
  • This sound is great to add as background music to your videos.

   SOCIAL NEWS AND UPDATES

  • U.S. approves TikTok sell-off. Nothing to worry about here but a good reminder to build communities on multiple platforms (especially your own with email marketing).
  • Meta expands its test of generative AI features
  • Threads sees more daily users than X in the US
  • Instagram rolls out a new Story sticker called Frames
  • TikTok launches new brand safety innovations

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — 1 Comment

April 2024 Social Trends

April 2024 Social Trends

POSTS + tiktoks

#TrendAlert – This sound is trending on Instagram and Tiktok! Here is how you can hop on it and relate it to your niche:

  • When you realize life is going to be okay. You just needed a [insert your product]
  • Realizing it wasn’t that serious, you just needed [your product]
  • How life feels like after having a [your product]

 

#TrendAlert, CapCut Template – Use this sound and this CapCut template over an image of your product to hype it up! Ex: Me when I have a bite of [your product]. You can also use the sound to demonstrate how your product is used, here‘s an example. 

APRIL HOLIDAYS
 
  • April 1: April Fools
  • April 5: National Self Care Day
  • April 10: National Sibling Day
  • April 22: Earth Day
  • April 23: World Book Day
  • April 28: Stop Food Waste Day

   TRENDING VIDEO AUDIO

  • This sound is great for transitions! Use it to showcase a before-and-after or problem your product solved.
  • Use this sound to showcase some founder-forward content. Ex: You when you started your business vs you now flourishing.
  • Use this audio to tie it into how often you’ve repurchased/eaten/used [your product]. Example
  • This sound is great to add as background music to your videos.

   SOCIAL NEWS AND UPDATES

  • You can now link social media posts to your business listings on Google Business
  • Instagram is testing a new DM feature
  • TikTok has launched Creator Search Insights

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — Leave a comment

CPG Order Fulfillment 101: Everything You Need To Know | UMAI Marketing | Fulfillrite

cpg

CPG Order Fulfillment 101: Everything You Need To Know

cpg

Replacement and replenishment. If there’s one thing you need to know about shipping consumer packaged goods (CPG), it’s how important those two processes are.

CPG goods can be eCommerce cash cows because they operate almost like a subscription business. They are bought, used up, and must be bought again. 

However, as part of that, customers need to be kept happy so they continue to trust the brands they buy from. It’s hard to do that if items show up in the mail broken or late.

In order to achieve the enviable steady revenue promised by the CPG sector, CPG companies have to juggle a lot of different keys to success. Among them, you have brand recognition and trust, the price sensitivity of their customers, and savvy supply chain management.

These factors combined make it hard to ship CPG orders. Shipping can get expensive, cumbersome, and has a tendency to push brands to plain brown boxes. Yet in the world of CPG, shipping must be done inexpensively, efficiently, and ideally with custom packaging for maximum brand recognition. It’s a conundrum.

For all these reasons and more, CPG companies need to be very careful which third-party logistics providers (3PLs) they trust with their brand. That’s what we’ll talk about in this article.

We’ll discuss:

  • Qualities that set CPG brands apart from the competition
  • Challenges of fulfilling CPG products
  • Qualities CPG 3PLs companies must have

Let’s start with a brief definition of CPG.

What are CPG (consumer packaged goods)? 

Consumer packaged goods (CPG), according to Investopedia, are “products that are sold to consumers and are used for daily personal or household use.” Your average CPG item is going to be packaged in a way that makes it easily identifiable and purchasable. This is because it needs to be easy to find at any number of different retail outlets – online and offline.

Some examples of CPG include food, beverages, clothes, tobacco, makeup, and household products. The common thread being that CPG products are items that require routine replacement or replenishment.

It’s a broad category and tough to neatly categorize. So it’s helpful to consider some examples:

  • Food and beverages including cereal, snacks, soda, and bottled water
  • Personal care products including shampoo, soap, toothpaste, and cosmetics
  • Household items including cleaning supplies, paper products, and pet food

Typically, CPG products are manufactured in large quantities so they can be sold at lower prices. At the same time, though, brands like Grove or even Bath & Body Works can and do sell upscale CPG products. 

We touched on this earlier, but for CPG brands, success comes from balancing product quality, brand image, and pricing. Sustainability is increasingly becoming a key factor as well. Here’s how these factors influence success and tie back to fulfillment:

1. Product quality: There is a comfort in buying CPG products. You know what you’re going to get, every single time. Which means quality, and consistency, in particular, is king.

Many popular CPG products must be replaced or replenished. Customers have lots of opportunities to have good experiences, as well as bad ones. All it takes is one negative experience with a brand or product, to initiate a switch when it is time to place another order.

One mistake to lose a customer. That means CPG brands which consistently deliver high-quality products are more likely to retain customers, and over time, generate more revenue. For these reasons, safety, testing, and quality control are especially important. 

Fair or unfair, customers will also conflate shipping experience with overall product experience. An Ipsos poll shows that as many as 85% of online shoppers say “a poor delivery experience would prevent them from ordering from an online retailer again.”

2. Brand image and identity: With tight margins and the importance of customer retention, a distinct visual identity and consistent brand voice across all channels, including packaging, are essential.

Partnering with a third-party logistics (3PL) provider capable of supporting custom packaging needs is crucial for maintaining brand image. Otherwise, even the most beautiful CPG products will leave the warehouse in cardboard boxes and kraft yellow mailers.

3. Sustainability: Sustainability isn’t going anywhere. More and more, we’re seeing that consumers are willing to spend more on sustainable products. To reinforce that point, consider that a Pew Research poll shows that a majority of US adults – regardless of age – consider the climate to be a top priority.

The upshot of this is that if customers think you care about the environment, they are more likely to spend money on your products.

Sustainability can take many forms in the CPG industry. Changing up materials to use more recycled and biodegradable ones is one way. Another is through optimizing transportation routes to reduce carbon emissions. No matter what, though, it’s important to find a 3PL that is on-board with sustainable best practices. Otherwise, it’s hard to take action on these good intentions.

4. Price and value: It’s no surprise that pricing is always important in eCommerce. However, it’s more so the case in CPG, because customers must keep renewing their commitment with every purchase. They look at their receipts and order confirmations over and over again, and they must say, each time, “this is OK, I want to keep spending this money.”

With that in mind, while customers don’t want to overpay, most are willing to pay more for products that exceed expectations. Many will pay extra for sustainable products too.

Of course, it’s impossible to keep prices where they need to be when overspending on logistics. Postage, in particular, is a profit margin destroyer. Every public promise made by a CPG brand needs to be supported by a supply chain ready to keep those promises.

cpg

6 unique challenges of fulfilling CPG

Quality. Brand image. Sustainability. Price and value. It’s easy to see why these four factors are important to success in CPG. But it’s also important to consider why it’s hard to balance these factors, especially when considering logistics. 

Fulfilling orders for CPG products requires the right approach to fulfillment. This is true whether shipping in-house or hiring a fulfillment center. To illustrate this point, let’s consider six ways where CPG fulfillment is uniquely difficult:

  1. Supply chain management. Even for the simplest operation, supply chain management can be tough. But in CPG, there are typically multiple suppliers, manufacturers, distributors, and retailers involved. Timely, efficient fulfillment means minimizing lead times and optimizing inventory levels. Or, put another way, it means coordinating the efforts of a lot of different companies from different time zones and cultures. Any 3PL involved needs to be able to slip seamlessly into the larger workflow of distributors, retailers, and DTC consumers alike without adding additional hurdles for the business owner.
  2. Quality control. Consistency is vitally important in CPG. Brands must be proactive about testing and quality control. While much of this falls on manufacturers, it’s often smart to find a 3PL that can do this as well.
  3. Pricing. CPG brands reach broad audiences. That means there is a lot of pressure to keep prices low. This has the knock-on effect of making profit margins tight, so shipping must be done cheaply without compromising quality.
  4. Retailer relationships. CPG brands often nurture retail relationships so they can grow and scale. Many 3PLs are purely interested in shipping DTC. So that means any 3PL working with a CPG brand needs to also be comfortable shipping B2B and retail as well.
  5. Custom packaging. CPG brands use packaging to reinforce their brand, stay memorable, and increase perceived product quality. That means the ability to handle custom packaging is a must-have for CPG 3PLs
  6. Sustainability. Over half of Millenials and Gen Z will pay as much as 10% more for sustainable products. Brands that focus on sustainable practices such as using recycled or biodegradable packaging and eco-friendly shipping methods can justify charging more.

    This is always great in an industry with such tight margins. The trick is just finding a 3PL that can support this.
cpg

5 qualities your 3PL must have when fulfilling CPG orders

Now that we have outlined the stumbling blocks, we can focus on qualities that good CPG 3PLs have. 

1. Competitive pricing

Optimizing fulfillment expenses is a good way to keep margins in check. This is especially true when you consider that fulfillment expenses are often higher in eCommerce than in traditional retail channels.

Accordingly, CPG brand owners must choose 3PLs that offer a good combination of proximity to customers as well as reasonable postage and service rates.

The ideal CPG 3PL will…

  • Have warehouses close to most of your customers
  • Provide competitive postage rates
  • Provide competitive rates for core and value-added services

2. Quality control and inventory inspection as a service

CPG fulfillment needs to be oriented around maintaining high customer retention, as any negative experience can lead to losing business. This involves two aspects: selecting a 3PL without a history of shipping issues and, when possible, finding 3PLs that offer quality control and inventory inspection as value-added services.

The ideal CPG 3PL will…

  • Seldom have items break in the mail
  • Proactively find ways to reduce shipping damage
  • Provide quality control and inventory inspection services
  • Deliver items on-time the vast majority of the time

3. Retail & B2B fulfillment services

Selling wholesale is a significant part of CPG business, and maintaining strong retail relationships is critical. It’s important to seek out a 3PL that is able to handle retail and B2B shipping even if you are only shipping direct-to-consumer (DTC) now.

Retail and B2B fulfillment is a specialized skill that not all 3PLs have. It’s better to work with a partner that can do it when you don’t need it than to work with one that can’t when you do.

The ideal CPG 3PL will…

  • Offer B2B fulfillment
  • Offer retail fulfillment
  • Be able to provide examples of past and present projects in the B2B and/or retail space

4. Ability to handle custom packaging

When you’re shipping CPG products, you need to make sure your 3PL is equipped to handle custom packaging. The archetypal 3PL, as part of their standard process, will retrieve items from shelves, place them in standard boxes or bags, apply postage, and put the items in the mail. Custom packaging, in other words, takes extra work and not every partner can support that.

Any 3PL partner you work with needs to be able to handle custom packaging. That way, you will have the ability to ship anything from unique box sizes and shapes to products with custom labels, inserts, and branding materials.

The ideal CPG 3PL will be able to…

  • Handle custom packaging
  • Ship items in their own containers
  • Provide examples of past or present projects involving custom packaging

5. Eco-friendly processes

Because of the increased amount of attention on environmental issues, it’s important for CPG companies to follow eco-friendly processes in their fulfillment operations. One way you can signal true commitment to eco-friendly business practices is to focus on eco-friendly shipping. It’s easy to point to the carbon emissions prevented by doing so.

The ideal CPG 3PL will…

  • Have warehouses near your customers
  • Be able to ship using eco-friendly materials
  • Can show its efforts to reduce its carbon footprint

Final Thoughts

CPG success hinges on balancing quality, customer experience, branding, and price. Managing these factors together requires a well-run supply chain. Finding the right shipping partner can make all the difference.

It may take time to find the right 3PL. But once you do, it will make it easier to retain customers for life, all while spending less time and energy on shipping.

brandonNeed help fulfilling your orders? Click here to request a quote from Fulfillrite.

Brandon Rollins is Director of Marketing at Fulfillrite. His main areas of expertise are online marketing and supply chain management.

It may take time to find the right 3PL. But once you do, it will make it easier to retain customers for life, all while spending less time and energy on shipping.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — Leave a comment

March 2024 Social Trends

March 2024 Social Trends

POSTS + tiktoks

#TrendAlert – This sound is trending both on Instagram and on Tiktok! Here is how you can hop on it and use it as part of the trend:

  • The first slide should be an image of you with the text: “If I won the lottery, I wouldn’t tell anyone.”
  • The following slides should include images of [your product] with the text: “But there will be signs.”

#TrendAlert,  TikTok Carousel – Use this sound and the image on the RIGHT ->

As a reaction meme to express feeling out of one’s depth, overwhelmed, or sad. Tip: Give it a personal touch by using an image editor like Canva to personalize it.

Here‘s an example (Meme explained here):

  • Slide one: Image of a worker in distress with the text“ “Who ate all the [your products]?“
  • Slide two: Image of sad hamster with open bags of [your product].
MARCH HOLIDAYS
 
  • March 1: First Day of Women’s History Month
  • March 8: International Women’s Day
  • March 17: St. Patrick’s Day
  • March 19: First Day of Spring
  • March 20: International Day of Happiness
  • March 22: World Water Day
  • March 23: National Puppy Day
  • March 31: Easter Sunday

   TRENDING VIDEO AUDIO

  • Use this sound to talk about something you’re hiding from someone in your niche. Ex: teasing a new product.
  • Use this sound to showcase how addictive your product is!
  • Use this sound when you can’t pick between one of your SKUs because they are all perfect.
  • Use this sound (on IG) and this sound (on TikTok) when you work hard on something for little to no return. Ex: making a recipe with [your product], but you finish it in 5 minutes.

   SOCIAL NEWS AND UPDATES

  • Instagram experiments with new ‘Friend Map’ live location display
  • Meta is testing cross-posting from Facebook to Threads
  • Instagram rolls out a new backdrop sticker for Stories using AI
  • TikTok released a guide to help small businesses with content ideation

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — Leave a comment

February 2024 Social Trends

February 2024 Social Trends

POSTS + tiktoks

#TrendAlert: This audio says, “Hahaha, again!“. Here are a few ways you could use it:

  • By highlighting how good your product is with a video of you finishing [your product] and immediately opening a new one
  • By highlighting the team behind the scenes with a video of them packing up a new order
  • Taking a screen share of you placing a new order

#TrendAlert, CapCut Template –

Use this CapCut template (available on mobile) and this sound to highlight how great your product is; you can’t get it out of your head.

A few examples:

  • My brain after I place an order of [your product]
  • Me when I finish a bag of [your product]
  • My brain, when all I can think of is [your product]
FEBRUARY HOLIDAYS
 
  • February 1: First Day of Black History Month
  • February 11: Super Bowl Sunday
  • February 13: Galentine’s Day
  • February 14: Valentine’s Day
  • February 17: Random Acts of Kindness Day
  • February 22: National Margarita Day

   TRENDING VIDEO AUDIO

  • Use this sound and quote someone who is accusing you of something, and you reply with, “Yes. And?” Ex: You ate all the [your product]? Yes. And?
  • Use this sound when a troll says they’d never try your product.
  • Use this sound as background music showing your different SKUs or on a recipe
  • Film a video with this sound holding your products. Add text that says,”When you keep saying how much your friends would love [the product]”. Here’s an example!

   SOCIAL NEWS AND UPDATES

  • Instagram now allows users to cancel in-progress Stories uploads
  • TikTok shares useful insights for Valentine’s Day campaigns
  • Instagram now allows users to create custom stickers from static image posts
  • TikTok publishes a new guide with effective ad bidding strategies

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — Leave a comment

January 2024 Social Trends

January 2024 Social Trends

POSTS + tiktoks

#TrendAlert – Founder Forward:

Use this sound with a photo carousel on TikTok to highlight how far your business has come. Whether with support from co-founders or your team, or by going through a fabulous rebrand!

Example:

  • Select one photo of your current product with text overlay: “But at the end of the day…”
  • Select the second photo of your team with text overlay: “It’s the hard-working team behind the scenes.”
#TrendAlert, CapCut Template –

You can use this audio and open this template (must open on mobile) to let AI expand your photos! Hop on the trend by using images of your products, or use the CapCut Template to get some inspiration for your next product shoot!

JANUARY HOLIDAYS
 
  • January 1: Dry January/ New Year’s Day
  • January 4: Nat’l Trivia Day
  • January 15: Martin Luther King Day

 

  • January 19: Nat’l Popcorn Day
  • January 23: Nat’l Pie Day
  • January 24: Nat’l Peanut Butter Day

   TRENDING VIDEO AUDIO

  • Use this sound to highlight your best-selling product or hype up a new product you just launched!

  • Use this sound to highlight something you pride yourself on being able to achieve as a business owner.

  • Use this sound to feature your line of SKUs with a caption of why you love them!

  • Use this sound to highlight a few of your product’s benefits.

  • Use this sound as background music for a reel.

   SOCIAL NEWS AND UPDATES

  • Social Media Today predicts 34 social media trends for 2024
  • Instagram is testing new ways to use Notes
  • Pinterest shares its 2024 trend predictions based on engagement data
  • Say goodbye to spammy robo comments as Instagram rolls out new in-app safety tools

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — Leave a comment

Amazon Ads Best Practices

ads
ads

Mastering the Amazon E-Commerce Landscape: A Comprehensive Guide to Running Amazon Ads for Consumer Goods Brands

In the ever-evolving world of e-commerce, consumer goods brands are in a constant battle for visibility and market share. Amazon presents a unique opportunity to reach your ideal audience and drive sales because Amazon is the preferred shopping platform for almost 200 million active users every single month. And it’s not going anywhere anytime soon.

However, navigating the complexities of Amazon Ads can be daunting, so we whipped up this handy guide that is going to equip you with the essential tactics and insights to conquer the Amazon e-commerce jungle and gain quality sales.

Tip 1: Understanding Your Audience

The basis of any successful ad campaign starts with a deep understanding of your target audience. If you don’t have it already, conduct research to gather insights into your target audience’s demographics, interests, buying habits, and online behavior.

Once you have this knowledge, you can craft focused campaigns that resonate with potential customers by solving their core pain points and appealing to their desires. Utilize tools like Amazon’s Audience Targeting Manager and Market Basket Analysis to build precise buyer personas and tailor your advertising accordingly.

Tip 2: Keyword Mastery: Unlocking the Search Engine Gatekeepers

How do you gain visibility on Amazon? Keywords. It’s wise to employ a strategic mix of broad, phrase, and exact match keywords to cast a wide net while capturing high-value search terms. You can conduct in-depth keyword research using Amazon Keyword Research Tool and third-party platforms like Keywordtool.io and Ahrefs.

Optimize your product listings and ad campaigns with relevant keywords, ensuring your brand appears when customers search for products like yours. Implement the same strategy in your advertising when bidding on these same broad and exact match keywords.

Tip 3: Compelling Images and Descriptions: Crafting the Perfect Product Story

You can utilize professional product images along with lifestyle photos and videos to enhance your brand story and connect with customers on a more emotional level (remember: solve their pain points and highlight your unique selling propositions!).

Craft clear, concise descriptions that highlight key features and benefits. Optimize your titles and descriptions with relevant keywords to improve search engine ranking and organic visibility.

Tip 4: Targeted Precision: Reaching the Right People at the Right Time

Amazon Ads offer an array of targeting options, allowing you to refine your campaigns and reach your ideal customers with targeted precision. Utilize demographic targeting, interest targeting, and product targeting to ensure your ads appear in front of the most relevant audience. Leverage advanced targeting features like retargeting and in-market audiences to re-engage past visitors and reach customers actively considering similar products.

Tip 5: Bidding Strategies: Optimizing Your Budget for Maximum Impact

Setting the right bid is crucial to maximizing your ROI. Start by establishing realistic bids based on your budget, goals, and competition. Utilize automated bidding strategies like Dynamic Bids-Down Only to optimize your bids in real-time and ensure you are always competing for the most relevant keywords at the most competitive prices. All the while, monitor your campaign performance and adjust your bids accordingly to achieve optimal results.

Tip 6: Data-Driven Decisions: Tracking and Analyzing Your Campaign Performance:

Data is your most valuable asset. Always! Don’t forget it. Regularly track and analyze key metrics like impressions, clicks, conversions, and ACoS (Advertising Cost of Sales). Leverage Amazon’s Seller Central dashboard and other analytics tools to gain deeper insights into your campaign performance. Identify areas for improvement and optimize your targeting, bids, and ad creatives based on your data.

Tip 7: Experimentation and Adaptation: Embracing Innovation in a Dynamic Marketplace

Embrace the spirit of exploration and testing! Experiment with different ad formats, targeting options, and budget allocations to discover what works best for your brand. Consider testing new ad formats like Sponsored Brands Video and Amazon DSP to expand your reach and engage customers in new ways. Be willing to adapt your strategies based on your data and market trends to ensure your campaigns remain competitive and effective.

—

Navigating the complexities of Amazon Ads can be a time-consuming and challenging process. Partnering with a reputable CPG Marketing Agency can provide invaluable expertise, resources, and support. Leverage our experience in e-commerce marketing, Amazon Ads management, and campaign optimization to achieve exceptional results for your brand.

By following these essential tactics and partnering with a trusted CPG Marketing Agency, you can transform your Amazon Ads into powerful drivers of sales and brand growth. Embrace the journey of e-commerce advertising, constantly learn and adapt, and let’s secure those sales!

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — Leave a comment

December 2023 Social Trends

December 2023 Social Trends

POSTS + tiktoks

Time Actionable #TrendAlert –

Spotify Wrapped just dropped on 11/29 and it’s the perfect time to highlight your brand’s perks or tap into your brand’s audience by creating your spin of a Spotify Wrapped.

Here are a few ways you can tap in:

  • List out your top SKUs. Example
  • Use it to relate to your audience. Example
  • Highlight your product benefits. Example

Hurry, test this trend before it’s too late!

#TrendAlert, CapCut Template –

You can use this audio with this template to show something in your industry that you’re not afraid of anymore but has slowly crept up on you.

Example:

Kevin: Me getting through the weekend without spending money. Old Man Marley: My favorite favorite brand has a sale.

    DECEMBER HOLIDAYS
 
  • December 3: First Day of Advent
  • December 4: National Cookie Day
  • December 7: First Day of Hanukkah
  • December 15: Last Day of Hanukkah
  • December 21: December Solstice
  • December 24: Christmas Eve
  • December 25: Christmas Day
  • December 31: New Year’s Eve

   TRENDING VIDEO AUDIO

  • The holidays are here and so are the tunes! Use this audio to showcase your products. EX

  • Use this sound to highlight something someone does, or you do that makes you want to do a happy dance. EX

  • Use this sound to highlight something big you did within your industry that you honestly do not regret. EX
  • BONUS: Use this CapCut Template and this audio to highlight a minor inconvenience in your industry. EX

   SOCIAL NEWS AND UPDATES

  • Instagram is retiring Guides starting Dec. 15
  • Meta provides some handy tips on how to maximize your post-holiday promos
  • TikTok launches “Creative Cards” to provide content inspo
  • Instagram introduces new ways to create content in app

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!
Posted on by — 1 Comment

November 2023 Social Trends

November 2023 Social Trends

POSTS + tiktoks

#TrendAlert – Use this (on TikTok) / this (on IG) sound as a voice over with the following text:

1. Me, when you say [insert your product name], is the best [type of product] you’ve ever had.

2. Us when we see that our top-selling product is getting 5-star reviews.

3. When they ask me where all the [insert your product name] went.

#TrendAlert, CapCut Template – You can use this(IG)/(TT) audio with this template in various ways!

1. Highlight a feature that makes your product different from competitors.

2. Use it with its lyrics of “Surprise Surprise” to showcase something that was already known but needed to be said!

    NOVEMBER HOLIDAYS
 
  • November 1: World Vegan Day
  • November 2: Day of the Dead
  • November 12: National Happy Hour Day
  • November 15: National Recycling Day
  • November 17: National Hiking Day
  • November 23: Thanksgiving
  • November 24: Black Friday
  • November 25: Small Business Saturday
  • November 27: Cyber Monday

   TRENDING VIDEO AUDIO

  • Use this audio to highlight your product with a video montage. EX

  • Use this audio to highlight the benefits that your products bring to the table.

  • Use this audio to promote why your product is the best!
    • Add in copy that includes its benefits
    • Make it founder forward – “When you create a product that [insert benefits]”

   SOCIAL NEWS AND UPDATES

  • TikTok rolls out auto audio captions
  • Instagram tests out polls within comments
  • Youtube releases new display options for affiliate products
  • Tiktok now lets creators post videos from 3rd party platforms

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

Book a call!