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April 2026 Social Trends

April 2026 Social Trends

INSTAGRAM + TIKTOK

FAVORITE PLACE FEELS: Use this audio with the “What’s your favorite place?” copy overlay, then cut to shots that show the people who make your business possible (ex. employees, customers, the UPS guy etc.). These clips can be random b-roll, people smiling at camera, anything that shows off your community!

AH-HA MOMENT: Use this audio to capture a quick realization or “lightbulb” moment. Start with a simple, relatable setup and add the ah-ha moment as copy overlay – whether it’s discovering how your product solves a problem, a funny truth about your audience, or a behind-the-scenes realization.

   APRIL HOLIDAYS

  • April 1. April Fools’ Day
  • April 4. Walk to Work Day
  • April 5. Easter
  • April 6. National Carbonara Day
  • April 7. World Health Day
  • April 10. Siblings Day
  • April 11. National Pet Day
  • April 21. World Creativity and Innovation Day
  • April 22. Earth Day
  • April 23. World Book Day
  • April 30. International Jazz Day

TRENDING AUDIO

  • MEDIUM: Use this audio to ride the Hannah Montana waves and show your dual life as a founder and a business owner. Compile short clips of daily life both in and out of the office.

 

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March 2026 Social Trends

social trends

March 2026 Social Trends

INSTAGRAM + TIKTOK

CAN’T QUIT YOU: Use this audio with a clip showing you putting away your and you keep going back for more. Ex, “when you say you’re going to stop opening and closing the pantry tonight but you just going back for more.”

HEAD STACK: Use this audio with a quick, no-effort clip showing your product balanced, stacked, or casually being held on your head. (Go look at the audio link and see examples of families piling atop each other to understand the play on this trend.)

   MARCH HOLIDAYS

  • March 1 – World Compliment Day
  • March 7 – National Employee Appreciation Day
  • March 8 – International Women’s Day
  • March 17 – St. Patrick’s Day
  • March 20 – First Day of Spring
  • March 22 – World Water Day
  • March 23 – National Puppy Day
  • March 25. International Waffle Day

TRENDING AUDIO

  • EASY: BTS, Use this audio to show what running a social account really looks like behind the scenes. 
  • EASY: Use this audio with the defeated monkey CapCut clip and add on-screen text that calls out everyday work pain. Perfect for Mondays, flop campaigns, missing your work bff, or any “why am I here” moment.
 

   SOCIAL NEWS AND UPDATES

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February 2026 Social Trends

2026 trends

February 2026 Social Trends

INSTAGRAM + TIKTOK

HOW IT FEELS WHEN…: Use this audio with a slow‑mo or funny clip showing your team, yourself, or even your product “checking out early for the weekend.”

WHEN THE VIBE IS KILLED…: Use this audio to highlight those tiny (or not-so-tiny) moments that make your audience internally scream. Screen record the end moments of the video clip so that you can add it to the end of your video as well.

   FEBRUARY HOLIDAYS

  • Black History Month
  • February 9 – National Pizza Day
  • February 13 – Galentine’s Day
  • February 14 – Valentine’s Day
  • February 17 – Chinese New Year
 
  • February 17 – Random Acts of Kindness Day
  • February 20 – Love Your Pet Day
  • February 28 – National Skip the Straw Day

   TRENDING VIDEO AUDIO

  • EASY: Use this audio to show a montage of BTS clips of you creating content for your brand. Make it an opportunity to build that know-like-trust with your audience. Example here for SMMs.
  • EASY: Use this audio to show a simple before-and-after process. Ex for a food brand: “from raw ingredients → the snack you’ve been craving.”
 

   SOCIAL NEWS AND UPDATES

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Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

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January 2026 Social Trends

January 2026 Social Trends

INSTAGRAM + TIKTOK

How life sounds when…: Use this audio with a slow-mo video of someong enjoying your product. Add text overlay, “How life sounds when you’re [niche benefit]”. Ex. “how life sounds when you’re getting 120g of protein a day”

If you knew me: Use this audio with a short clip of your product in use and list out all the positive traits. Or if you’re founder forward – add some interesting facts about you and you’re favorite things over a photo.

   JANUARY HOLIDAYS

  • New Year’s Day
  • January 3 – International Mind-Body Wellness Day
  • January 19 – Martin Luther King Jr. Day
  • January 20 – Cheese Lovers Day
  • January 24 – International Education Day
  • January 25 – Opposite Day

   TRENDING VIDEO AUDIO

  • EASY: Use this audio and make a video slideshow of your products in use. Example here.
     
  • EASY: Use this audio and share a “life’s too short” moment. Ex for a spice brand: “life’s too short to be under seasoning your food every day”
 
 
 

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

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November 2025 Social Trends

November 2025 Social Trends

INSTAGRAM + TIKTOK

I’m kinda busy: Show us a day in your life as a founder or entrepreneur. Create a video montage of all the things you’re doing (meeting, packing, creating, testing, driving, yapping, eating, etc.). Audio and other examples here.

Hold and scroll carousel: More brands are using this technique to reveal new products or exciting announcements. Love how Bala used it here, and also how we used it for our client Chung’s here (back in May…). FYI this only works on mobile.

  NOVEMBER HOLIDAYS

  • National Native American Heritage Month
  • November 11 – Veterans Day
  • November 13 – World Kindness Day
  • November 27 – Thanksgiving
  • November 28 – Black Friday
  • November 29 – Small Business Saturday

   TRENDING VIDEO AUDIO

  • EASY: Use this audio to show how far you or your brand have come. Make it a carousel (2 slides) for ease.
     
  • Easy: Use this audio and show your product in use. Add text overlay, “How often do you use/consume [your product]?” Example here.
  • Easy: Show us a winning moment or a great view you’ve had with this audio.

   SOCIAL NEWS AND UPDATES

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

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October 2025 Social Trends

trends

October 2025 Social Trends

INSTAGRAM + TIKTOK

When did you get hot?: Use this Sabrina Carpenter song to show your brand transformation. First clip can be the first iteration of your [logo, branding, packaging, etc.] and the second clip (or slide) can be your brand assets after a refresh. Find the audio and other examples here.

Go wherever the wind takes you…: Like to your favorite store to pick up [your product].

Love how Aldi used it here.

  OCTOBER HOLIDAYS
 
  • October 1 – National Coffee Day
  • October 3 – Mean Girls Day
  • October 4 – National Taco Day
  • October 10 – World Mental Health Day 
  • October 14 – National Dessert Day
  • October 17 – National Pasta Day
  • October 20 – Diwali
  • October 31 – National Magic Day

   TRENDING VIDEO AUDIO

  • EASY: Everyone’s favorite tune on TT + IG. For when you just don’t have any more time in the day to get creative. Play it on top of just about any positive video for a super easy vid.
  • Medium: Use this audio and list out all the things your ICA (unfortunately) does love. Think about all the things your customers can relate to. Example here.
 

   SOCIAL NEWS AND UPDATES

  • No more [annoying] worries about a TikTok ban. A deal is being signed soon.
  • If you’re not using Meta’s Advantage+ in your ad campaigns, what are you even doing?!
  • It’s October! You should have your Black Friday Cyber Monday plans fleshed out for next month. Friendly reminder to keep your offers simple and start early.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

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September 2025 Social Trends

September 2025 Social Trends

INSTAGRAM + TIKTOK

24K Gold Labubu: Show off either something exclusive in your product collection OR just show off your best selling product with the audio running in the back. Loved how Daehair used it here.

Find the audio and other examples here.

The Summer I…: Kids are back to school but it’s still summer! Use this audio and feature one of your products that people should be using on repeat.

 

Love how For Real used it here to showcase a yummy recipe.

  SEPTEMBER HOLIDAYS + THEMES
 
  • Back to school
  • September 7 – National Grandparents’ Day
  • September 13 – National Chocolate Day
  • September 15 – Hispanic Heritage Month begins
  • September 22 – First day of fall
  • September 29 – National Coffee Day

   TRENDING VIDEO AUDIO

  • EASY: Use this sound and share an eye-roll inducing fact. Example here.
  • HIGH: Because it’s never easy to be cringingly silly like this on social… Use this audio and share something you’re pretending to be upset about but are actually excited. Example here.
  • EASY: Use this sound on any aesthetic video. Bonus points if you make it slo-mo. Example here. 

   SOCIAL NEWS AND UPDATES

  • Instagram is making multi-part content more user friendly. Series are always a fun way to capitalize on high performing content. Instead of forcing users to dig around in your profile for “part 1” you can now add a button on the video to navigate directly to other videos in the series.
  • If you’re trying to grow on LinkedIn – start posting more.

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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August 2025 Social Trends

trends

August 2025 Social Trends

INSTAGRAM + TIKTOK

Day in the Life: Black Eyed Peas is the current soundtrack for sharing your day in the life as a [founder, marketing coordinator, content creator, etc.] View Mindy Kaling’s take on the trend. Simply start filming yourself at arm’s length from one side of your body to the other. Mimic this movement all day and then cut down clips + edit together.

Find the audio and other examples here.

USE THIS ONE TODAY: Whatever you’re manifesting (or actually doing) in August – tell us with this audio. Example: text overlay: “When someone asks when I’m going to stop spending money on [your product].” or “When someone asks when your next founder mental breakdown is.”

  AUGUST HOLIDAYS
 
  • August 8: International Cat Day
  • Mid-August: Back to school
  • August 9: National Book Lovers Day
  • August 15: National Relaxation Day
  • August 20: National Lemonade Day
  • August 24: National Waffle Day
  • August 26: National Dog Day
  • August 26: Women’s Equality Day

   TRENDING VIDEO AUDIO

  • EASY: Use this sound and tape your product to your phone. Silly example here.
  • MEDIUM: Use this sound and veer away from the photo trend and simply show a before and after when “Lockjaw” plays. Example here.
  • EASY: Use this sound and share something that is confusing (like any negatives about a competitor product). Walk the imaginary runway if you’re feeling spicy. Example here.
 

   SOCIAL NEWS AND UPDATES

 
 

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

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June 2025 Social Trends

trends

June 2025 Social Trends

INSTAGRAM + TIKTOK

Repeat it four times: Describe what you should be doing pertaining to your brand (bonus points if you use a six syllable phrase). Ex. “You are craving egg rolls.” x4

Find the audio and examples here.

Propaganda we’re not falling for: Make a list of popular ideas or *things* that you/your brand don’t agree with. Ex. if your brand is non-dairy milk: “enduring stomach aches for tasty lattes” can be a piece of “propaganda we’re not falling for”.

 
2025 trends
  JUNE HOLIDAYS
 
  • June 5: World Environment Day
  • June 6: National Donut Day
  • June 8: National Best Friends Day
  • June 9: Men’s Health Week
  • June 15: Father’s Day
  • June 20: First Day of Summer
  • June 21: International Yoga Day
  • June 21: National Take Your Dog to Work Day

   TRENDING VIDEO AUDIO

  • MEDIUM: Use this sound and establish + record two personas: you before [using your product] and you [after using your product], with the “after” you being much cooler. Obsessed with this example.
  • EASY: Use this sound and string together a bunch of short videos featuring your products. Example here.
 

   SOCIAL NEWS AND UPDATES

  • Content type trends to watch on social right now:
    • short-form video (still)
    • AI-driven creatives
    • influencer ads
  • Nothing else newsworthy, phew!
 
 
 
 
 
 

Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!

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May 2025 Social Trends

trends

May 2025 Social Trends

INSTAGRAM + TIKTOK

Almost forgot, this is the whole point: Connect to your ‘why’ with this trend. Have b-roll clips of you working at events, talking to customers, or happy behind the scenes moments? String them together and add the copy overlay, “almost forgot this is the whole point”.

Find the audio and examples here.

God forbid […]: First question is a [fake] quote from someone complaining about something you talk about often. Second sentence starts with “God forbid [you’re solving your customer’s pain points].”

Find the audio and examples here.

  MAY HOLIDAYS
 
  • May 5: Cinco de Mayo
  • May 6: Teacher Appreciation Day
  • May 10: National Small Business Day
  • May 11: Mother’s Day
  • May 15: International Family Day
  • May 17: World Baking Day
  • May 25: National Wine Day
  • May 26: Memorial Day
  • May 28: National Hamburger and Brisket Day

   TRENDING VIDEO AUDIO

  • EASY: Use this sound with any video of your product in action. Example here.
  • MEDIUM: Use this sound (side note: if you haven’t watched Love on the Spectrum you have to) with b-roll video. Lip sync or just look pissed with copy overlay saying something you hate to hear. Example here.
  • EASY: Use this sound and pretend you’re playing your product like a singing bowl. Example here.
 

   SOCIAL NEWS AND UPDATES



Ready to create a 7-figure Consumer Goods Brand without wasting money on strategies that don't work?

Then it's time you join the Consumer Goods Growth Course & start driving the results you've been wanting!

Book a call with us now & learn how you can start making consistant, 7-figure sales!