UMAI social circle cpg podcast

A Podcast for Food, Bev, and Wellness Biz Owners and Foodies Alike

UMAI Marketing Co-Founders Alison and Karin just launched a podcast!

Every other Thursday, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders.

You better believe these two are gonna peel back some layers to reveal the why behind work – what makes this modern world of social media marketing + advertising so special? Let’s find out together.

Pick an episode, any episode – 

#1: Our Founder Story, How Karin & Alison Met

#2: Creating a product that’s *actually* different with Natural Stacks

#3: Siete Foods Mukbang, How They Nurture a +300k Community of Engaged Followers

#4: Shaking up the Market with Vital Farms Pasture-Raised Eggs and Exo Cricket Protein

#5: Kettle & Fire Mukbang, Their Unique Approach to Increasing Average Order Value

#6: How the 1st Ever Coconut Milk Ice Cream, NadaMoo!, Earned Its Way Into the Freezer Aisle

#7: Pabst Brewing Brand Director on Climbing The CPG Ladder

#8: Culina Yogurt Mukbang, the Blueprint for Founder-Forward + Eco-Minded Content

#9: Behind an Accelerator Program, Mentorship, & 2020 Trends with Alyssa Padron of The Ronin Society

#10: Uplifting Female Founders, Pitch Deck Pitfalls, and Getting Funded With Springdale Ventures Principal Caroline Fabacher

#11: The Best Biz Owners Stay Humble & Scrappy, Words of Wisdom From SKU’s Chief Operating Officer

#12: Marc Nathan on Mindfully Scaling Your Biz & Building Community

#13: The 360° CPG Experience With Notley’s VP of Marketing, Emily Kealey

#14: Poppi Mukbang, This Insta-Worthy Rebrand & Influencer Network Is Poppin’ Off

#15: Should You Clap Back?? Responding to Negative Comments on Social

#16: Surviving to Thriving on Grocery Shelves with Alli Ball, Creator of Retail Ready®

#17: Amplify Snack Brands’ Sr. Supply Chain Planner Explains Big-Picture Inventory Strategy

#18: Food Styling and Product Photography Tips with Ashleigh Amoroso

#19: Andy Kurtts Unwraps the Mysteries of Branding and Packaging Design

#20: Financial Planning Success with the Good Food CFO

#21: Joi Chevalier on Thoughtful, Repeatable Management Systems

#22: Formulating Authentic Better-For-You Products With Marissa Epstein

#23: Navigating In-Person Brand Activations with Dragon Spirits Marketing

#24: Get to Know the Ins and Outs of Food and Beverage CPG with Consultant Trish W.

#25: Early Stage Essentials for CPG Brands with Sari Kimbell 

#26: The Good Audit Episode 1: Willow Street Snacks with The Rind PR

#27: The Good Audit Episode 2: Lost River Apothecary with The Rind PR

#28: The Good Audit Episode 3: Sippin Snax with The Rind PR

#29: The Good Audit Episode 4: The Cumin Club with The Rind PR

#30: Define, Align and Activate a Killer Brand Strategy with Katie Mleziva

#31: Creatively Marketing your Herbal Brand while adhering to Regulations with Zoë and Summer

#32: Going “All-In” on your CPG Business with Morgan from Granarly

#33: Developing Relationships for Strategic Sales Growth with Amy Zitelman of Soom Foods

#34: CPG Pandemic Pivot with Diana Beshara, Co-founder & CEO of Cantina Royal

#35: How Steady Growth Created a Better CPG Business with April King

#36: Growing a Women’s Wellness Brand with Kate Morton of Funk It Wellness

#37: Lessons Learned from 7-Figure CPG Brands: Operations (Part 1 of 3)

#38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)

#39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)

#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls

#41: 4 Easy Ways to Increase Email Clicks & Opens

#42: How to Utilize User Generated Content to Drive Sales

#43: 6 Tips for Using Canva to Create Quality Content Faster

#44: BFCM Case Study: How to Plan an 80% Revenue Increase Promotion!

#45: How to decide on your promo offer (ft. Carley)

#46: Mary Ruth’s Promo Email Deep Dive

#47: 3 Tips to Training your Marketing Team

#48: Redefining your brand strategy with Meghan and Sam

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