July 2023 Social Trends

POSTS + tiktoks

#TrendAlert –

Many combine this audio with 2 TikTok Filters: Bold Glamour Effect + Striking Face Effect to show: “How I think I look VS. How I actually look”. You can use this trend with your products! Example:

How I think I look eating [Product] VS. how I look.


This trend includes audio that says: “Vibes are always happening, here is a vibe…here is a vibe”.

Use this audio to showcase the variety of products or the different ways you would use your product.

  • July 4: Independence Day
  • July 7: World Chocolate Day
  • July 11-12: Amazon Prime Day
  • July 16: National Ice Cream Day
  • July 17: World Emoji Day
  • July 27: National Intern Day


  • This audio is great if you are looking for upbeat background music. Example
  • This audio says “The Problem is this… I can eat like 5 of these back to back”. Use it for your products!
  • This audio is great for background music, or you can utilize it when sharing a list. Example.
  • This audio is great to use in the background while you show BTS content or your products.


  • Instagram is testing a new AI Chatbot experience in DMs.
  • Instagram will now allow users to download Reels directly in app.
  • 5 tips to optimize your IG Broadcast Channel
  • TikTok launches interactive add-ons to drive engagement in promotions                

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