April 2023 Social Trends

POSTS + tiktoks

#TrendAlert – CapCut templates are coming in HOT! Use this audio and this template and show off a solution your product provides. Example: “I can’t find delicious and nutritious x”…add a video of your product and include their benefits in the copy!

#TrendAlert – Founder Forward Content: Use the photo feature on Tiktok and this sound to post a picture of you (as the founder) and then a picture of something you love (the product you created). Example: If I had to speak about love (insert the first pic), I’d tell them about Us (insert a photo of your product).

  • April 1: April Fool’s Day
  • April 5: National Self-Care Day
  • April 7: World Health Day
  • April 9: Easter
  • April 11: National Pet Day
  • April 22: Earth Day
  • April 30: Small Business Week


  • Use this audio to show off your product! Example: dance to it or include it in a recipe!
  • Use this audio in a recipe with your product or a montage showing your delicious/nutritious product!
  • Use this sound when you want to prove others wrong about how good your product is. Like this example.


  • Instagram is testing a new sticker for stories.
  • TikTok owner, ByteDance, is building an Instagram-like app called Lemon8.
  • LinkedIn adds new AI elements for creating a LinkedIn profile.
  • TikTok adds new audio options for brands.

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