December 2023 Social Trends

POSTS + tiktoks

Time Actionable #TrendAlert

Spotify Wrapped just dropped on 11/29 and it’s the perfect time to highlight your brand’s perks or tap into your brand’s audience by creating your spin of a Spotify Wrapped.

Here are a few ways you can tap in:

  • List out your top SKUs. Example
  • Use it to relate to your audience. Example
  • Highlight your product benefits. Example

Hurry, test this trend before it’s too late!

#TrendAlert, CapCut Template –

You can use this audio with this template to show something in your industry that you’re not afraid of anymore but has slowly crept up on you.

Example:

Kevin: Me getting through the weekend without spending money. Old Man Marley: My favorite favorite brand has a sale.

    DECEMBER HOLIDAYS
 
  • December 3: First Day of Advent
  • December 4: National Cookie Day
  • December 7: First Day of Hanukkah
  • December 15: Last Day of Hanukkah
  • December 21: December Solstice
  • December 24: Christmas Eve
  • December 25: Christmas Day
  • December 31: New Year’s Eve

   TRENDING VIDEO AUDIO

  • The holidays are here and so are the tunes! Use this audio to showcase your products. EX

  • Use this sound to highlight something someone does, or you do that makes you want to do a happy dance. EX

  • Use this sound to highlight something big you did within your industry that you honestly do not regret. EX
  • BONUS: Use this CapCut Template and this audio to highlight a minor inconvenience in your industry. EX

   SOCIAL NEWS AND UPDATES

  • Instagram is retiring Guides starting Dec. 15
  • Meta provides some handy tips on how to maximize your post-holiday promos
  • TikTok launches “Creative Cards” to provide content inspo
  • Instagram introduces new ways to create content in app

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