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Social media content creation just got easier…
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TENAYO
✻ Social Media
✻ Content Creation
✻ Email Marketing
✻ RETAIL ADS
✻ INFLUENCER MARKETING
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– Lauryn Chun, Mother-in-Law’s Kimchi
The Results speak for themselves
The Results speak for themselves
New Product Line Launch for Target
New Product Line Launch for Target
Challenge:
Tenayo needed to create buzz for their exciting new line of products while driving awareness and sales for their limited-stores Target launch test. They sought retail ads, influencer marketing campaigns, and social media management & content creation that resonated with their consumers and drove Target sales.
Strategy:
✻ Targeted Influencers: We identified micro and nano-influencers passionate about recipe creation and/or busy, lifestyle influencers who could see how to spice up their meals
✻ Strategic Storytelling: we crafted content in-house and created compelling captions focused on introducing this new-to-market product, convenience benefits, and the ease of incorporating Tenayo into everyday meals.
✻ Amplifying: we increased brand awareness, leads and retail sales using paid social campaigns. We utilized influencer creative as partnership ads to build social proof & created in-house video ads that spoke to our customers.
Results:
✻ Influencer: Over 2MM impressions
✻ SMM: Over 5.5MM impressions
✻ RETAIL ADS: 19k SMS leads, 3k in-store redemptions
#1 & #2 in category at Target + accepted to all Target stores!
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