X

Serenity
Kids

✻ Social Media
✻ Content Creation
✻ Email Marketing
✻ Social Ads

“It took us a long time to find a marketing agency that was reliable, affordable, and gave consistently good ROI for their ad spend. UMAI has totally rocked it for us! They get us over 200% ROI on social media ad spend and engage our email list beautifully. Plus they’re a joy to work with, over-deliver on everything they promise, and give thorough professional reports. They are true experts!”

– Joe Carr, Serenity Kids

The Results speak for themselves

Launching & Scaling a New Brand

Challenge:

Serenity Kids came to us as a brand new low sugar, high protein baby food company that was about to launch on e-commerce. UMAI was brought on to grow their business and get the word out through marketing management, social media and content, email advertising, and paid social to help them sell online as well as prepare them for their retail launches.

SOLUTION:

Our team knew we needed a full-funnel approach to gain early adopters of this new-to-market product. We focused on building relationships with moms who wanted better for their baby. We built community on Instagram & Facebook, acquired customers through social advertising, drove education and sales through email marketing, and created content that was entertaining, relatable and valuable to our core customer - the mamas!

STRATEGY:

Serenity Kids is an innovative brand that needed to lay a lot of groundwork in terms of educating parents on why their product is better than what is currently out there. We decided that the best way to do this was to create a social content strategy that focused on educating their core audience on the nutritional value of the product, as well as resonating with them on real life aspects of motherhood through relatable and entertaining content.

Results:

✻ Increased Instagram Followers: Over 150% growth in the first month

✻ Boosted Engagement: Average engagement rate of 6% (significantly higher than industry average)

✻ Gained Valuable Leads: We ran multi-brand giveaways that sent users to our own landing page to collect emails. Serenity Kids spent under $550 and we were able to gain over 1,200 new high-quality leads + 1,000 new, engaged Instagram followers

✻ Acquired customers: We created high-quality ad creatives to scale their brand 20% month over month, with an average ROAS of 2.57 during the first 2 years working with the brand!

✻ Market-Share: Within the first two years of working with the brand – Serenity Kids was (and still is) the fastest growing baby food on the market and have launched into 3,000+ stores nationwide.