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Om mushrooms
✻ Social Media
✻ Content Creation
✻ Email Marketing
✻ SMS Marketing
"They are highly organized, pay great attention to detail, and never leave any project unfinished."
– Alex Rains, Om Mushrooms
The Results speak for themselves
The Results speak for themselves
EMAIL & SMS MARKETING
EMAIL & SMS MARKETING
Challenge:
Om Mushrooms, an established functional mushroom brand,came to UMAI to revitalize their digital marketing approach through email and SMS marketing and re-engage their customer engagement to drive sales. They sought to increase customer retention, drive repeat purchases, and maximize revenue potential through more strategic email and SMS marketing efforts.
Solution:
We reimagined Om Mushrooms' digital marketing ecosystem by designing cohesive email templates that reflected their brand identity, developing targeted content that highlighted product benefits, and creating SMS messaging with exclusive offers. The approach integrated sophisticated personalization techniques and continuous performance tracking to ensure ongoing improvement.
Strategy:
Our team developed a comprehensive strategy focused on personalization, targeted messaging, and data-driven optimization. By rebuilding email templates, implementing advanced customer segmentation, and creating strategic SMS campaigns, we aimed to transform Om Mushrooms’ digital communication and customer experience.
Results:
✻ 10% increase in repeat purchasers
✻ 263% year-over-year SMS sales growth
✻ 53% average email open rate
✻ 170% increase in email revenue in first month
✻ Enhanced customer engagement and loyalty
"UMAI revamped our entire e-mail automation and increased automation revenue by 20%. Open rates, CTRs and other relevant KPIs all improved after implementing their recommendations. Triggers and timing were optimized for conversion as well. Shopify revenue attributed to e-mail increased 21% YoY. Social media following increased MoM, as did average likes, shares and saves per post."
– Alex Rains, Om Mushrooms
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