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Mother in Law's Kimchi

✻ Social Media
✻ Content Creation
✻ Email Marketing

"Great agency with a personal touch, highly recommended. Very client forward firm.”

– Lauryn Chun, Mother-in-Law’s Kimchi

The Results speak for themselves

New Product Launch for Sprouts

Challenge:

Mother-in-Law's Kimchi needed to create buzz for their exciting new product, MUL Kimchi, while driving awareness and sales within Sprouts Farmers Market stores. They sought an influencer marketing campaign that resonated with health-conscious consumers.

Solution:

Our agency crafted a strategic geo-targeted influencer campaign centered on convenience, health, and flavor.

Strategy:

✻ Targeted Influencers: We identified micro and nano-influencers passionate about healthy eating and Korean cuisine with a significant following near Sprouts locations.

✻ Authentic Content: Influencers received MUL Kimchi samples and crafted unique, engaging content showcasing its versatility and deliciousness.

✻ Strategic Storytelling: Compelling captions focused on introducing this new-to-market product, convenience benefits, and the ease of incorporating MUL Kimchi into healthy, flavorful meals.

Results:

✻ Increased Brand Awareness: Over 1 million impressions

✻ Boosted Engagement: Average engagement rate of 6% (significantly higher than industry average)

✻ Positive Brand Perception: Influencer reviews and user-generated content created a positive buzz around MUL KimchiMother-in-Law’s Kimchi was happy with the results, praising the campaign’s effectiveness in generating targeted brand awareness and driving sales. This case study demonstrates the power of influencer marketing when focused on authenticity, strategic targeting, and compelling storytelling.

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