We’re storytellers and brand builders – creatives who are goal oriented and consistently deliver results.

We’re a boutique, Austin-based agency with a strong dedication to our clients’ needs. We believe each brand is different and that there is no such thing as a “cookie cutter” approach to marketing. The Japanese word Umai means skilled and delicious, and it embodies our mission to create social marketing that is irresistibly inspiring.

KARIN SAMELSON

Karin has worked with several high growth CPG companies, like Vital Farms and Nulo Pet Food, doing everything from content creation, social media management, email marketing, and developing influencer programs. Her goal is to build brands with authentic storytelling and quality content. She’s passionate about working with mission-based companies whose goals are to do good.

When she’s not behind her computer, she’s enjoying life outside with her three best friends, Kevin, Duncan, and Daisy.

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ALISON SMITH

Alison has worked as a Director of Marketing in eCommerce education with experience growing brands tenfold. She has a strong focus on social advertising with Facebook and Instagram, spending millions of ad dollars between the platforms, but works with the entire marketing funnel to optimize growth.

In her free time, she’s hiking and swimming with her dog, Frank.

HOLLY RATCLIFF

While studying English at Texas State University, Holly was inspired to share her love for writing and all its many forms as a Creative Writing Workshop Coordinator. After graduation, she applied her drive for collaboration and copywriting to the wider social media realm as a Social Media Community Manager and Creative Operations Specialist. At Umai, she channels her guided storytelling, visual branding, and content strategy skills to enrich one project at a time.

Addicted to Vinyasa yoga and popcorn tofu, you’ll likely find Holly fueling up post-class at her favorite local food co-op.

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