It starts with a simple question: “Who the heck decides which Instagram GIF is available for use via Stories?!”
And then, if you’re anything like us you’re asking yourself, “Okay, now how can I get a GIF on here for my brand and clients??” If you’re not thinking like this yet, you should be: It’s free exposure! When it’s done well, you’ve got hundreds, even thousands of users utilizing your branded GIFs.
A little background – Instagram’s GIF function is powered by Giphy. A huge bank of GIFs & animated stickers. So, they make the rules when it comes to Instagram’s interactive GIFs.
The rules go like this
You’ll need at least five GIFs to get your official Giphy Brand Channel activated. You must have an official Giphy Brand Channel for your GIFs to populate through the Instagram GIF search function.
Giphy Brand Channel activation
Your GIPHY username must accurately reflect the name of your business. Get rid of any non-applicable numbers, underscores, or other special characters – anything “off” may fail your application.
Add a working link to the website field. Social accounts do not qualify – Facebook, Instagram, LinkedIn, etc. Your website must be public.
Add an avatar, preferably your brand’s logo. 250×250 JPG, PNG or GIF files are all supported.
Ideal GIF export settings
Something extra! If you’re making these GIFs on your own in Photoshop, use these settings to export clean transparent images:
IG Story GIFs can be easily overlooked. But, they make an appearance across thousands of Stories every day. It only makes sense to get in on the fun and create a set of five branded GIFs for your own brand + clients.
Looking for more ways to elevate your IG presence? Consider hosting an Instagram Story Takeover. Our education The Complete Guide to Running Amazing Instagram Story Takeovers: Use Influence to Attract New Customers has all the step-by-step instructions you need to kill it.