Great ads are more than just pretty pictures. In this post, we’re zooming in on what makes a truly eye-catching creative (and one that sells, at that).
You don’t have to be a designer-photographer-stylist extraordinaire to get a positive return on your ad creatives. You just need to know the guidelines while sprinkling in a few of the tips below to produce something your potential customers will love!
Through this series of tips, we’ll show you how to stop the endless social media scroll and awe your audience. Think about when you’re checking in on the goings-on, scrolling through your Instagram like a madwoman, when something flashy catches your eye. This is what you, as an advertiser, need to be aware of and emulate to create a great ad.
Keep your customer in mind and ask thyself when creating ads, “What stops thee in scrolling, and therefore, what will stop thy in scrolling?”
1. Interactive movement
Bright colors stop users from scrolling but so does negative space. Play around with both, but don’t stray too far away from your existing brand’s attributes.
We’ve found that high-contrast and slightly over-saturated photos tend to out-compete others. Turn up the contrast and saturation ever so slightly to make your ad POP!
Here’s some of our favorites:
And that’s how you can easily spy on your competition and launch better Facebook ads!
Of course, you could always off load the ad work. Schedule a free strategy call with our team to discuss social media advertising that stacks up to the competition.
Y’all, we’re excited about this one! We’ve seen amazing returns on landing pages that follow these techniques.
First, let’s define a Landing Page (LP): It’s a stand-alone page where someone “lands” after they click on an ad or a marketing campaign. A landing page is not usually found anywhere on your main site, as it generally contains a really great offer that you wouldn’t want just anyone to see.
Now, here’s 10 best practices to creating landing pages that we keep in mind.
Before you do anything, get to know your customers. Seriously!
Yes, keep your brand guidelines in mind when creating your landing page. But, also remember who this page is for. It’s not for you, it’s for your customer. Speak to them by using colors and language that they resonate with.
2. Provide a great offer
Users should come to your landing page and immediately know the offer they’re getting.
Your offer’s language should be clear and concise + fit on the screen (of any device) without a user needing to scroll to see it.
Social proof is so important in helping secure the sale. Customers raving about your product on Twitter? Add it to your landing page!
According to WebDam, testimonial videos on landing pages increase conversions by 86%. So, when someone tags you in a video Instagram Story, hit screen record and save for later. Always ask for their permission before use.
Don’t ask for too much on the first page.
If your brand is design heavy, feel free to use colors that match your branded color scheme, but do try to make the button pop in other ways. You can make your buttons stand out by –
Cause it really does matter: “40% of users turn to a competitor’s site after a bad mobile experience,” (Compuware). Now think of that in terms of people – if 430 people visited your site (nice!) and had a bad time, you could lose out on as many as 172 purchases (not so nice).
What’s your goal? Leads, sales, registrations, or otherwise?
Be sure to set and track your goals. That way, you’ve got a benchmark for success and can properly determine if your offer + landing page is converting well. Once you know your benchmark, you can do things like A/B test your landing page design, your CTA button’s text or color, or your landing page offer all to optimize for a better cost to acquire a customer.
As advertisers, we’re always looking for new ways to delight and “WOW” our audiences. The best way to do that? Through ad creatives!
Creating interesting, educational and eye-catching ads is one thing, but adding an interactive element will take your ads to the next level.
In this post, we’re talking polls. If you haven’t heard of or seen Facebook’s poll feature, here’s what it looks like:
Facebook implemented the ability to add polls to video ads at the end of 2019.
It’s so important to connect and engage with your audience, and polls are helping you do just that.
Facebook ran a study testing their new poll feature for video ads, with pretty great results… They said, “For example, in 5 out of 9 brand lift studies, we observed poll ads increased brand awareness compared to video ads.”
We ran an experiment of our own testing a poll video ad versus a regular video. In the last two weeks, our poll video converted completely cold audiences at a ROAS of 6.30 – outperforming the other non-poll video ad.
That’s huge! Video ads have always been queen. So now just think what you can do with video plus a poll!
The poll possibilities are endless. Try using polls to:
Enough chatter, let’s walk through how to launch your first poll ad:
4. Enter your Poll Question and your 2 Choices
5. Pro-tip: add specific URLs for each choice that the user can visit after they’ve made their selection!
P.S. Facebook only shows your polls on your video ads in the Facebook mobile feed, but will play your video without the poll in other placements.
You’ll quickly start to collect valuable poll data, here’s how to view your poll results:
We’re curious: Are you testing video poll ads? Let us know how they’re working for you!