Great ads are more than just pretty pictures. In this post, we’re zooming in on what makes a truly eye-catching creative (and one that sells, at that).
You don’t have to be a designer-photographer-stylist extraordinaire to get a positive return on your ad creatives. You just need to know the guidelines while sprinkling in a few of the tips below to produce something your potential customers will love!
Through this series of tips, we’ll show you how to stop the endless social media scroll and awe your audience. Think about when you’re checking in on the goings-on, scrolling through your Instagram like a madwoman, when something flashy catches your eye. This is what you, as an advertiser, need to be aware of and emulate to create a great ad.
Keep your customer in mind and ask thyself when creating ads, “What stops thee in scrolling, and therefore, what will stop thy in scrolling?”
1. Interactive movement
Bright colors stop users from scrolling but so does negative space. Play around with both, but don’t stray too far away from your existing brand’s attributes.
We’ve found that high-contrast and slightly over-saturated photos tend to out-compete others. Turn up the contrast and saturation ever so slightly to make your ad POP!
Here’s some of our favorites:
And that’s how you can easily spy on your competition and launch better Facebook ads!
Of course, you could always off load the ad work. Schedule a free strategy call with our team to discuss social media advertising that stacks up to the competition.