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Your digital blueprint to grow your CPG brand online using our tried-and-true digital growth strategies.

We See You

We see you wearing all of the hats and yes, you look good, but we’re here to help you streamline your digital marketing strategy so you can start seeing results and look even BETTER (your future potential investors will think so, too).

The Consumer Goods Growth Course will help you turn *blah* marketing into money in the *bank*.

photo of cofounders alison and karin launching umai growth course

This course is for you if you want to...

✅ Increase your social following and double your engagement rates
✅ Drive sales with a sure-fire, yet simple Facebook and Instagram advertising strategies
✅Build an engaged email list that’s excited to click through and purchase

If you answered “YES, THAT’S ME!”, then it’s time you joined the waitlist for the Consumer Goods Growth Course!

The next Consumer Goods Growth Course is scheduled to begin July 21, 2021.

To help balance racial income inequality and create a more equitable system within our industry, we’re offering an additional discount to our course for minorities who identify as Black, Indigenous, and/or Latinx. Please use code: ‘EQUALITY’ for 10% off the course at time of checkout.

You didn’t work this hard to bring your dream product to life to let digital marketing get in the way of you riding off into the CPG sunset…

❌ Your social media platforms have plateaued
❌ You’re not sure how to build an email list and what to even send to your audience
❌ You’ve never even considered spending money on social ads because you’re unsure where to even start

That's why we’re going to help you…

✅ STRATEGIZE to make an efficient marketing machine that’s less time consuming so that you have a solid, repeatable strategy for your growing team
✅ IMPLEMENT the strategy to start generating leads and sales using the same methods we use for our high-growth clients
✅ NURTURE your community of brand advocates to increase lifetime value and get your brand and product in front of more (of the right) people

And we’re going to be there every step of the way. Because we LOVE a good sunset. And we love generating sales even more.

What People Are Saying...

“Wednesday evenings were the highlight of my entire week.
I don’t want the course to be over!”
Holly, Grower Grad
^ this could be you 😉  


Running a business is hard enough!

Then, you add puzzling out your best marketing strategy to ensure your product or service makes it in front of the right customers.

And then,  you’ve got to implement those strategies, testing as you go to figure out that the perfect marketing machine is dang near impossible to run when you’re working with a lean team! 

That’s why we created the Consumer Goods Growth Course. It’s for business owners and marketers in the food, bev, and wellness space. And it’s here to give you all the tools and support you need to GROW.

If you’re looking for a surefire marketing strategy that attracts, entertains, and engages with customers to drive sales – then you’ll want to Apply for the Consumer Goods Growth Course Waitlist.


This is a 7-week course where we meet up virtually each week.

We’ll cover a specific, actionable marketing lever that you can then apply to your marketing strategy.

We’ll be there LIVE to answer your questions in real time, help you implement these key strategies, and provide you with all the tools and knowledge to do so. 


Week 1: It's all about ORIENTATION & MINDSET

In order to experience growth, you need a sturdy foundation. We’ll put you on the right path by:

  • Outlining how to create your BIG 3 business goals  so you can reach bigger & better things.
  • Uncovering WHY you’re not experiencing the growth you want.
  • Unlocking your potential to focus and grow mentally and therefore in your biz.

LIVE CLASS: January 6th @ 7pm CST

Week 2: We're diggin' in on SOCIAL MEDIA STRATEGY

Social Media: It’s more than pretty pictures.

We’ll share our turnkey social strategy that educates, engages, and entertains your followers by:

  • Showing you how to choose and create your core messaging buckets to adequately speak to your audience & unlock new customers.
  • Helping you build a rock solid content calendar that keeps your team in check and strategically hits on all facets of your business.
  • Determining what’s working and what’s not using hard data – gone are the days of guessing what will perform best in your feed! Let’s get analytical as we show you how to track performance and build your social analytics dashboard.

LIVE CLASS: January 13th @ 7pm CST

Week 3: Let's get to work with SOCIAL CONTENT

Social content means so much more beyond a beautifully shot image. We’re talking copy that delights and social content that will awe even your competition. We’ll do this by:

  • Discovering what types of photographs or videos resonate with your audience most.
  • Giving you the templates you need to break up your feed & provide your audience with more information on your product.
  • Crafting collabs that quickly reach new people and grow your following.

LIVE CLASS: January 20th @ 7pm CST

Week 4: We're teaching the foundation of PAID SOCIAL

Throwing money at a problem is never the solution. That’s why we’re here to walk you through our easy-to-copy ad strategy to make BIG returns on your bucks, by:

  • Transporting you into the mind of your customer.
  • Showing you the simplified strategy that anyone can copy & is perfect for scaling! (Psst… you only EVER need 3-4 campaigns to run & manage)
  • Nailing down the exact audiences you should be targeting inside Facebook to yield HUGE results.

LIVE CLASS: January 27th @ 7pm CST

Week 5: Let's deep dive into PAID SOCIAL

We’re sharing our secret recipe for successful campaigns. Once you learn this strategy, running ads is going to be easier than icing a cake. We’ll get into:

  • Why creatives are the magical component of your campaigns.
  • How to tap into the psychology of your customer avatar to get them to buy.
  • How to run tests to continuously optimize and unlock a better bang for your buck.

LIVE CLASS: February 3rd @ 7pm CST

Week 6: It's all about EMAIL MARKETING

Email marketing is one of the most lucrative ways to engage and sell your audience… if you know how to do it right. We’ll show you:

  • The 5 automations your business needs to succeed so you can set it and forget it.
  • Plus, the 3 one-off emails you should be scheduling throughout your marketing calendar to educate and entertain your list.
  • The essentials you need to know before ever sending an email so you don’t get in trouble with the email police.
  • How to track your results and benchmarks for success.

LIVE CLASS: February 10th @ 7pm CST

Week 7: Let's wrap it up with CLOSING + COMMUNITY

A person can only get so far alone! We’ll support you throughout your journey and beyond & leave you with some final thoughts on:

  • Your daily business mantra to reach your goals faster.
  • How you can use this community to continue to educate yourself.
  • How freakin’ far you’ve come!!!

LIVE CLASS: February 17th @ 7pm CST

By the end of the Consumer Goods Growth Course, you’ll be scaling your biz with ease alongside an invaluable community of like-minded business owners and marketers.

Creative cofounders of Umai Marketing, an Austin-based agency, smiling with personal introductions

Hi! We’re Karin & Alison, and we’re OBSESSED with sharing the strategies that took us so much blood, sweat, and tears to figure out… with YOU!

Why are we obsessed? Well, we’ve been in the marketing industry for a while. And, we’re tired of all the fluff.

We know how to build a brand the right way, and it’s our mission to share it with the masses.

Now, this isn’t some cookie cutter approach. We’re giving you a SYSTEM to mesh with your own brand so that you can create an efficient marketing machine for growing your biz.

We can’t wait to share it with you!

But really y'All, there's soo much more...

Okay, so you already have seen the jammed-packed schedule and know that you’ll be able to learn LIVE with us there to answer any questions you may have… 

BUT, we added even more to ensure you were SUPER DUPER supported! Here we go:

  • Access to our Slack channel for course members – that you get LIFETIME access to. So basically, you can bug us with questions for LIFE!
  • Co-working hours every Friday during the course, simply sign on to Zoom and let’s get to growin’ your biz!
  • Growork (homework is for squares!) to keep you accountable and steadily building your marketing strategy throughout the course.
  • Any and ALL additional educational material in your member’s area (including but not limited to our “How To” videos & our Standard Operating Procedure’s for Instagram, Email & Advertising!, and so on and so forth…)
  • FREE lifetime access to our CORE 3 Facebook Group – filled to the brim with rockstar individuals and marketing inspo!

100% Happiness Guarantee

We care about your happiness. If you’re not 100% satisfied after completing the course & growork, please contact us for a full refund within 14 days of course completion.

Are you ready to dive into defining & refining your marketing strategy and scaling your biz with the Consumer Goods Growth Course.

The next Consumer Goods Growth Course is scheduled to begin July 21 of 2021.


What if I can’t make or miss a session?

Not to worry! All live classes will be uploaded to your Member’s area the following day.

Is there a payment plan?

Yes, we will offer a payment plan when cart opens.

How will the live classes work?

We will be sending you a calendar invite with your class Zoom links, and no, you will not need to buy Zoom, or anything additional for these classes.

How much time do I need to spend on this?

We will have live weekly calls that will last for 1-1.5 hours (dependent on questions). We will then assign Growork, or action tasks, that you can spend the week completing in your spare time. We will also host 1-2 hours of optional online coworking time on Fridays to help you with anything you may be stuck on. It’s up to you how many hours you choose to dedicate!

Still have questions? Reach out to us at:

Ready to scale your consumer goods brand?

Take our FREE 5-day Mini Course and learn our strategies to drive growth!

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