October 2025 Social Trends

INSTAGRAM + TIKTOK

When did you get hot?: Use this Sabrina Carpenter song to show your brand transformation. First clip can be the first iteration of your [logo, branding, packaging, etc.] and the second clip (or slide) can be your brand assets after a refresh. Find the audio and other examples here.

Go wherever the wind takes you…: Like to your favorite store to pick up [your product].

Love how Aldi used it here.

  OCTOBER HOLIDAYS
 
  • October 1 – National Coffee Day
  • October 3 – Mean Girls Day
  • October 4 – National Taco Day
  • October 10 – World Mental Health Day 
  • October 14 – National Dessert Day
  • October 17 – National Pasta Day
  • October 20 – Diwali
  • October 31 – National Magic Day

   TRENDING VIDEO AUDIO

  • EASY: Everyone’s favorite tune on TT + IG. For when you just don’t have any more time in the day to get creative. Play it on top of just about any positive video for a super easy vid.
  • Medium: Use this audio and list out all the things your ICA (unfortunately) does love. Think about all the things your customers can relate to. Example here.
 

   SOCIAL NEWS AND UPDATES

  • No more [annoying] worries about a TikTok ban. A deal is being signed soon.
  • If you’re not using Meta’s Advantage+ in your ad campaigns, what are you even doing?!
  • It’s October! You should have your Black Friday Cyber Monday plans fleshed out for next month. Friendly reminder to keep your offers simple and start early.

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