January 2026 Social Trends

INSTAGRAM + TIKTOK

How life sounds when…: Use this audio with a slow-mo video of someong enjoying your product. Add text overlay, “How life sounds when you’re [niche benefit]”. Ex. “how life sounds when you’re getting 120g of protein a day”

If you knew me: Use this audio with a short clip of your product in use and list out all the positive traits. Or if you’re founder forward – add some interesting facts about you and you’re favorite things over a photo.

   JANUARY HOLIDAYS

• New Year’s Day
• January 3 – International Mind-Body Wellness Day
• January 19 – Martin Luther King Jr. Day

• January 20 – Cheese Lovers Day
• January 24 – International Education Day
• January 25 – Opposite Day

   TRENDING VIDEO AUDIO

• EEASY: Use this audio and make a video slideshow of your products in use. Example here. 
• EASY: Use this audio and share a “life’s too short” moment. Ex for a spice brand: “life’s too short to be under seasoning your food every day”

   SOCIAL NEWS AND UPDATES

• You’re now limited to 3-5 hashtags on your social posts – might as well use none and focus on keywords instead 🙂
• TikTok is making it easy to post year end reviews/recaps
• Meta is considering charging business profiles to post links – we’ll need to stay creative with our CTAs to not incur ridicilous costs

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